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Abstrak :
Penelitian tentang dampak inovasi terhadap competitive advantage telah banyak dibahas. Salah satu variabel inovasi yang relevan adalah business process innovation. Inovasi tidak muncul secara tiba-tiba dalam sebuah organisasi. Diperlukan beberapa faktor pendukung, seperti iklim yang mendukung inovasi dan structural empowerment. Membahas lebih lanjut tentang structural empowerment, beberapa penelitian secara khusus menguji pengaruhnya terhadap innovative behaviour. Hubungan antara structural empowerment dan organizational performance juga telah diamati. Dalam konteks industri saat ini, perusahaan dituntut untuk lebih agile dan kreatif dalam menghadapi persaingan pasar yang ketat dan cepat. Selain itu, tren industri 4.0 juga membawa banyak perubahan pada pola persaingan di pasar. Perusahaan harus mampu beradaptasi dengan proses bisnis baru, terlepas dari industrinya. Structural empowerment merupakan salah satu hal terpenting yang diperlukan untuk meningkatkan efisiensi organisasi dan daya pemecahan masalah. Studi ini mengkaji hubungan antara structural empowerment, innovative behaviour dan business process innovation, yang pada akhirnya mengarah pada tingkat competitive advantage suatu organisasi. Ini menghubungkan teori structural empowerment dan inovasi, yang selalu dilihat sebagai sesuatu yang terpisah dalam pengaruhnya terhadap competitive advantage. Dalam melakukan uji empiris, diambil data dari 97 manajer atau ketua tim melalui survei online. Metode SEM-PLS digunakan untuk melihat hubungan yang terjadi antar konstruk. Hasil penelitian menunjukkan adanya pengaruh positif antara structural empowerment, innovative behaviour, business process innovation, dan competitive advantage. ......Research on the impact of innovation on competitive advantage has been widely discussed. One of the relevant innovation variables is business process innovation. Innovation does not appear suddenly in an organization. Several supporting factors are needed, such as a climate that supports innovation and structural empowerment. Discussing more about structural empowerment, several studies specifically examine its effect on innovative behavior. The relationship between structural empowerment and organizational performance has also been observed. In the current industrial context, companies are required to be more agile and creative in facing fierce and fast market competition. In addition, the industry 4.0 trend also brings many changes to the competition patterns in the market. Companies must be able to adapt to new business processes, regardless of the industry. Structural empowerment is one of the most important things needed to increase organizational efficiency and problem solving agility. This study examines the relationship between structural empowerment, innovative behavior and business process innovation, which ultimately leads to an organization's level of competitive advantage. This links the theory of structural empowerment and innovation, which have always been seen as separate things, especially in regards to their effect on competitive advantage. In conducting the empirical test, data were taken from 97 managers or team leaders through an online survey. The SEM-PLS method is used to see the relationship between constructs. The results showed a positive influence between structural empowerment, innovative behavior, business process innovation, and competitive advantage.

Abstrak :
Tujuan utama dari penelitian ini adalah meneliti bagaimana inovasi berperan terhadap peningkatan kinerja perusahaan, khususnya pada perusahaan jasa profesional kreatif. Secara khusus, tujuan yang diharapkan yaitu: (1) mengkaji pengaruh orientasi pasar dalam menciptakan inovasi di perusahaan jasa kreatif; (2) mengkaji pengaruh inovasi, baik inovasi produk maupun inovasi proses terhadap kinerja perusahaan,; (3) mengkaji pengaruh inovasi dalam hubungan orientasi pasar terhadap kinerja perusahaan. Penelitian ini menggunakan pendekatan kuantitatif dengan menganalisis data primer yang diperoleh dengan penyebaran kuesioner kepada responden. Populasi dan unit analisis penelitian adalah perusahaan-perusahaan kreatif periklanan di Indonesia. Sedangkan responden penelitian ini ialah manajer level atas di setiap perusahaan tersebut, dalam hal ini Chief Executive Officer dan Executive Creative Director atau yang setara. Metode sampling yang digunakan adalah purposive sampling, sehingga didapatkan 66 responden yang dijadikan sampel penelitian. Metode analisis yang digunakan adalah SEM PLS dengan menggunakan SmartPLS 3.0. Berdasarkan hasil analisis pengolahan data dan pembahasan, didapatkan tiga kesimpulan. Pertama, bahwa inovasi yang dilakukan oleh perusahaan yang mengadopsi budaya orientasi pasar harus mampu mengikuti dinamika kebutuhan dan tuntutan konsumen. Kedua, Inovasi memiliki peran sebagai mediator dalam hubungan orientasi pasar dan kinerja perusahaan. Ketiga, inovasi proses adalah cara yang paling efektif untuk meningkatkan kinerja perusahaan. ......The main purpose of this study is to examine the effect of innovation on company performance, especially in creative professional service companies. Specifically, the expected objectives are: (1) to determine the effect of market orientation on product innovation and process innovation in advertising companies; (2) determine the effect of product innovation and process innovation on the performance of advertising companies; (3) determine the role of innovation on the relation between Market Orientation and Company Performance. This study uses a quantitative approach by analyzing primary data obtained by distributing questionnaires to respondents. The population and research unit of analysis are creative advertising companies in Indonesia. The respondents of this research are top level managers (Chief Executive Officer and Executive Creative Director or equivalent). The sampling method used was purposive sampling, so that 66 respondents were used as research samples. The analytical method used is SEM PLS using SmartPLS 3.0. Based on the results of the analysis of data processing and discussion, there are three conclusions obtained from this study. First, that companies that adopt a market-oriented culture must be able to follow the dynamics of consumer needs and demands in order to develop innnovation. Second, Innovation mediating the influence of Market Orientation on Company Performance. Third, process innovation is the most effective way to improve Company Performance.

Abstrak :
This book analyzes the process-oriented and organizational changes related to the digital transformation of multidisciplinary design firms. Based on this it proposes a systematic analysis-based methodology for change management, which consists of two distinct, but complementary components: a framework and a set of analysis methods. It particularly focuses on the relationship between the new paradigms, perspectives, and context of change related to digital transformation. The proposed framework combines these three elements in order to identify and address areas of investigation concerning process-oriented and organizational changes in the context of digital transformation, and also quantitatively and qualitatively assesses these changes in practice. This book offers the first comprehensive review of change management and digital practice, and includes case studies to enhance readers’ understanding of change management in the context of the digitalization. As such it is of interest to both industry practitioners and researchers.