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Abstrak :
PT Aneka Tambang (Persero) Tbk. memanfaatkan Corporate Social Responsibilitymelalui Program Pembinaan Bank Sampah Kerabat Pulo Kambing sebagai upaya dalam mempertahankan reputasi perusahaannya agar selalu baik dan kuat. Penelitian dengan pendekatan kuantitatif ini bertujuan untuk memberikan gambaran bagaimana pengaruh kegiatan Corporate Social Responsibilityyang dilakukan Badan Usaha Milik Negara terhadap Reputasi Perusahaan; serta seberapa besar pengaruh persepsi masyarakat, yang dalam hal ini adalah komunitas di sekitar perusahaan; terkait efektivitas ekonomi dan sosial program Corporate Social Responsibilitytersebut. Survey yang dilakukan kepada 70 orang responden menunjukkan bahwa kegiatan Corporate Social Responsibilityyang dilakukan perusahaan memiliki pengaruh positif terhadap reputasi perusahaan, di mana 29% reputasi perusahaan diperoleh melalui efektivitas Corporate Social Responsibility,sedangkan sisanya sebesar 71% dipengaruhi oleh faktor lain. ......PT Aneka Tambang (Persero) Tbk. utilizing Corporate Social Responsibility through the Waste Management Program of Kerabat Pulo Kambing Bank in an effort to maintain the reputation of his company so that it is always good and strong. The research with this quantitative approach aims to provide an overview of how the influence of Corporate Social Responsibility activities carried out by State-Owned Enterprises on the Company's Reputation; and how much influence the public perception, which in this case is the community around the company; related to the economic and social effectiveness of the Corporate Social Responsibility program. The survey conducted on 70 respondents indicated that the Corporate Social Responsibility activities carried out by the company have a positive influence on the company's reputation. Where 29% of the company's reputation is obtained through the effectiveness of Corporate Social Responsibility, while the rest (71%) is influenced by other factors.

Abstrak :
[ABSTRAK Reputasi perusahan merupakan aset penting yang dibutuhkan perusahaan dalam mencapai tujuannya. Bagi pegawai, reputasi perusahaan merupakan suatu bentuk penilaian mereka terhadap perusahaan sekaligus sesuatu yang mereka bentuk melalui interaksi dengan para pemegang kepentingan. Penelitian ini mengusulkan bahwa employee's awareness of their impact on corporate reputation (AICR) dipengaruhi secara positif oleh persepsi reputasi perusahaan, perasaan bangga, komitmen afektif, dan kepuasan kerja. Hipotesis diuji menggunakan data yang diperoleh dari 161 pegawai pada salah satu BUMN di Indonesia. Hasil yang didapatkan dengan metode Structural Equation Modeling (SEM) menunjukkan bahwa AICR dipengaruhi secara positif oleh persepsi reputasi perusahaan dan komitmen afektif pegawai sedangkan rasa bangga dan kepuasaan kerja tidak memiliki pengaruh positif terhadap AICR.

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ABSTRACT , "Corporate reputation is critical for a company to achieve its goals. For its" "employees, corporate reputation is something they perceived but in the other side it is something that they shaped through the interaction with stakeholders. This study suggest that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation, pride, affective organizational commitment, and job satisfaction. Hypotesis are tested using 161 data from employees of a stated-owned company in Indonesia. The result obtained using Structural Equation Modeling (SEM) suggested that employee’s awareness of their impact on corporate reputation (AICR) is positively affected by perceived corporate reputation and affective commitment but it does not affected both by pride and job satisfaction."]