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ABSTRAK
Di Indonesia, berbagai online marketplace muncul dengan aplikasi yang memberikan konsumen banyak pilihan untuk berbelanja sehingga konsumen cenderung berpindah dari satu aplikasi belanja ke aplikasi lainnya lainnya dengan mudah. Penelitian ini menguji model konseptual yang menggambarkan keterkaitan antara Technology Acceptance Model (TAM), flow, mobile irritation, serta sikap konsumen terhadap belanja menggunakan mobile apps dan niat konsumen untuk kembali menggunakan aplikasi belanja tersebut. Data dikumpulkan melalui kuesioner yang disebar secara online. Structural Equation Model (SEM) digunakan untuk analisis data menggunakan software AMOS 22. Pada penelitian ini jumlah sampel yang terkumpul adalah sebanyak 181 responden yang merupakan pengguna aplikasi belanja online marketplace dalam 3 bulan terkahir sejak pengisian kuesioner. Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh positif terhadap flow dan reuse intention, perceived ease of use berpengaruh positif terhadap perceived usefulness, flow berpengaruh positif terhadap attitude, attitude berpengaruh positif terhadap reuse intention dan sebaliknya mobile irritation berpengaruh negatif terhadap reuse intention.

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ABSTRACT

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In Indonesia, various of online marketplaces have emerged giving customers many options to shop that customers tend to switch to another mobile shopping apps easily. This study discusses the conceptual model that describes the linkages between Acceptance Model Technology (TAM), flow, mobile irritation, and consumer attitudes towards mobile applications against intention to reuse the mobile apps. Data was collected through online questionnaire. Structural Equation Model (SEM) is used for data analysis with AMOS 22. The number of samples collected was 181 respondents who experienced online shopping through mobile apps within the last 3 months from filling out the questionnaires. The result of this research showed that perceived usefulness positively affects flow and reuse intention, perceived ease of use positively affects perceived usefulness, flow has a positive impact on attitude, attitude positively affects reuse intention meanwhile mobile irritation negatively affects reuse intention.

Abstrak :
[ABSTRAK
Penelitian ini dilaksanakan untuk memahami pengaruh normative belief (peer influence) terhadap behavioral belief (usefulness, ease of use, enjoyment), normative belief lain (self-congruence), attitude, serta intention untuk memiliki smartphone mewah pada remaja. Model konseptual merujuk kepada teori Technology Acceptance Model. Penelitian dilakukan dengan menggunakan desain penelitian deskriptif single cross-sectional untuk menguji hubungan antar variabel. Data dikumpulkan menggunakan metode survey self-administered questionnaire dengan memanfaatkan siswa Sekolah Menengah Atas sebagai responden. Obyek yang diteliti adalah iPhone. Hipotesis diuji menggunakan Structural Equation Modeling. Hasil penelitian memperlihatkan bahwa suatu belief ternyata mampu mempengaruhi belief lainnya, selain pengaruhnya terhadap attitude dan intention to own. Peer influence terbukti signifikan mempengaruhi usefulness, ease of use, enjoyment, self-congruence, dan attitude, namun tidak berpengaruh signifikan terhadap intention to own. Perceived enjoyment muncul sebagai determinan terkuat dalam pembentukan attitude dan intention to own pada remaja menandakan menonjolnya nilai hedonis iPhone. Attitude terbukti masih memegang peranan penting dalam pembentukan intention. Usefulness tidak berpengaruh terhadap attitude dan intention, demikian pula ease of use tidak berpengaruh terhadap attitude yang menunjukkan remaja belum mampu melakukan penalaran kognisi yang kuat, masih dalam proses perkembangan emosional dan masih belum dapat berpikir secara rasional.

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ABSTRACT
The purpose of this study is to understand the normative belief (peer influence's effect towards teenager's behavioral beliefs (usefulness, ease of use, enjoyment), other normative belief (self-congruence), attitude, and intention to own luxury smartphone. Conceptual model refers to Technology Acceptance Model. The research is conducted using single cross-sectional descriptive research design to test relationships between variables. The data is collected using survey method (self-administerred questionnaire) with senior high school?s students as respondents. Research object is iPhone. Hypotheses are tested using Structural Equation Modeling. The result shows that a belief can influence other beliefs, attitude, and intention to own. Peer influence significantly influences usefulness, ease of use, enjoyment, self-congruence, and attitude, but does not affect intention to own. Perceived enjoyment emerges as the strongest attitude?s determinant and also intention to own?s determinant which reflects the salience of iPhone?s hedonic value. Attitude still plays important role in forming intention. Usefulness does not affect attitude and intention to own as well as ease of use does not affect attitude, these reflects teenager?s inability to perform complex cognitive appraisal, process of emotional development, and inability to think rational., The purpose of this study is to understand the normative belief (peer influence)’s effect towards teenager’s behavioral beliefs (usefulness, ease of use, enjoyment), other normative belief (self-congruence), attitude, and intention to own luxury smartphone. Conceptual model refers to Technology Acceptance Model. The research is conducted using single cross-sectional descriptive research design to test relationships between variables. The data is collected using survey method (self-administerred questionnaire) with senior high school’s students as respondents. Research object is iPhone. Hypotheses are tested using Structural Equation Modeling. The result shows that a belief can influence other beliefs, attitude, and intention to own. Peer influence significantly influences usefulness, ease of use, enjoyment, self-congruence, and attitude, but does not affect intention to own. Perceived enjoyment emerges as the strongest attitude’s determinant and also intention to own’s determinant which reflects the salience of iPhone’s hedonic value. Attitude still plays important role in forming intention. Usefulness does not affect attitude and intention to own as well as ease of use does not affect attitude, these reflects teenager’s inability to perform complex cognitive appraisal, process of emotional development, and inability to think rational.]

Abstrak :
Penelitian ini bertujuan untuk melihat faktor-faktor yang mempengaruhi kepuasan pengguna e-procurement. Faktor-faktor tersebut adalah perceived ease of use, perceived usefulness, trust, transparansi dan akuntabilitas serta efisiensi. Penelitian dilakukan dengan survei kepada pengguna e-procurement yang terdiri dari Pejabat Pembuat Komitmen (PPK), Pejabat Pengadaan Barang/Jasa dan Unit Layanan Pengadaan (ULP). Data yang diperoleh berjumlah 213 responden. Metode analisis data menggunakan Structural Equation Modeling (SEM) yang didukung dengan software lisrel 8.8. Hasil penelitian menunjukan bahwa perceived ease of use, perceived usefulness, trust, transparansi dan akuntabilitas berpengaruh positif terhadap kepuasan pengguna, sedangkan efisiensi tidak berpengaruh terhadap kepuasan pengguna

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This study aimed to look at the factors which affect the user satisfaction of e-procurement. Such factors are perceived ease of use, perceived usefulness, trust, transparency and accountability, and also efficiency. A survey towards users of e-procurement, consisting of Committing Officer (PPK), the Goods/Service Procurements Officials and Procurement Services Unit (ULP), was conducted for this study. Data obtained amounted to 213 respondents. Methods of data analysis using Structural Equation Modeling (SEM) supported by LISREL 8.8 software. The results showed that the observed factors namely perceived ease of use, perceived usefulness, trust, transparency and accountability positively impacted on user satisfaction. In contrast, the efficiency factor proved to have no influence on user satisfaction.

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Proses produksi makanan organik yang memerhatikan ketahanan pangan memberikan pilihan bagi masyarakat pada makanan yang lebih sehat dengan kandungan bahan yang alami. Pandemi Covid-19 telah memberikan perspektif baru bagi konsumen untuk mengubah pola konsumsinya pada makanan organik sebagai pilihan yang baik untuk kualitas kesehatan. Secara tidak langsung, perkembangan makanan organik ini akan menciptakan segmentasi baru untuk sektor makanan halal bagi konsumen Muslim. Sebagai salah satu negara yang mengandalkan sektor agrikultur, Indonesia berpeluang untuk memfasilitasi makanan organik yang telah memenuhi kriteria halalan tayyiban bagi konsumen Muslim. Penelitian ini menganalisis faktor-faktor yang mempengaruhi perilaku intensi terhadap makanan organik berlabel halal untuk konsumen Muslim. Pemilihan sampel penelitian menggunakan metode purposive sampling dengan kriteria beragama Islam, berdomisili di Indonesia, dan familiar dengan makanan organik berlabel halal. Kuesioner penelitian disebarkan secara online dengan 269 respons terkumpul dan analisis data dilakukan dengan metode Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil penelitian menunjukkan quality-emotional value, social value, vertical collectivism, dan horizontal collectivism mempengaruhi intention to buy dan intention to patronize pada makanan organik berlabel halal secara signifikan positif. Sedangkan, religious commitment hanya mempengaruhi intention to buy. ......The organic food production process that pays attention to food security provides people with choices for healthier foods made of natural ingredients. The Covid-19 pandemic has provided a new perspective for consumers to change their consumption patterns on organic food as a good choice for health. In a roundabout way, the growth of organic food will create a new segmentation for the halal food sector among Muslim consumers. As an agriculturally dependent country, Indonesia has the opportunity to facilitate organic food that meets halalan tayyiban criteria for Muslim consumers. This study analyzes the factors that determine Muslim consumers' behavioral intentions toward halal-labeled organic food. Purposive sampling was used to select the research sample, which had to be Muslim, domiciled in Indonesia, and familiar with halal-labeled organic food. The research questionnaire was distributed online with 269 responses collected, and data analysis was done using Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings showed that quality-emotional value, social value, vertical collectivism, and horizontal collectivism significantly positively affected intention to buy and intention to patronize toward halal-labeled organic food. Meanwhile, religious commitment only affects intention to buy.

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Bioskop Blitzmegaplex dapat dikatakan sebagai pemain yang cukup baru dalam industri jasa hiburan bioskop di Indonesia dan menawarkan berbagai keunikan tersendiri terkait dengan kegiatan promosi secara online yang mereka lakukan sejak awal berdiri. Berbagai macam promo-promo ditampilkan secara menarik dan lengkap di website resmi Blitzmegaplex (www.blitzmegaplex.com). Tujuan dari penelitian ini adalah menganalisa pengaruh positif pada website Blitzmegaplex yang mencakup Perceived Ease of Use, Perceived Usefulness, Attitude dan Behavioral Intention. Penelitian dilakukan pada dengan responden pengguna internet yang mengakses website Blitzmegaplex dalam 1 bulan terakhir maupun yang melakukan pembelian tiket bioskop secara online via website Blitzmegaplex, penggemar film-film terbaru di bioskop yang bertempat tinggal di Jatabek (Jakarta, Tangerang & Bekasi) dan konsumen yang pernah/gemar/sering menonton di bioskop Blitzmegaplex yang terletak di daerah Jatabek (sesuai dengan cabang-cabang lokasi Blitzmegaplex). Hasil penelitian untuk keseluruhan produk menunjukkan bahwa Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan terhadap Attitude secara langsung. Perceived Usefulness berpengaruh signifikan terhadap Attitude dan terhadap Behavioral Intention secara langsung. Untuk Attitude, variabel ini berpengaruh signifikan terhadap Behavioral Intention secara langsung,. Penelitian terdahulu meneliti hubungan antara unsur tersebut dan menyatakan ada hubungan yang signifikan diantara mereka. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan perbedaan lokasi negara yang diteliti.

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Blitzmegaplex cinema can be regarded as a fairly new player in the industry of cinema entertainment services in Indonesia and offers a variety of unique characteristics associated with promotional activities online that they do since its establishment. Various kinds of promo presented in an interesting and complete the official website Blitzmegaplex (www.blitzmegaplex.com). The purpose of this study was to analyze a positive influence of Blitzmegaplex website which includes Perceived Ease of Use, Perceived Usefulness, Attitude and Behavioral Intention. The study was conducted with respondents who are Internet users who access the website Blitzmegaplex in the last 1 month or those who purchased movie tickets online via the website Blitzmegaplex, fans of the latest movies in theaters residing in Jatabek (Jakarta, Tangerang and Bekasi) and consumers who ever / likes / watch in cinema Blitzmegaplex often located in areas Jatabek (according to branches Blitzmegaplex location). The results indicate that Perceived Ease of Use significantly affect on Perceived Usefulness and Attitude toward. Perceived Usefulness and Attitude significantly affect on Behavioral Intention directly. For Attitude, had a significant effect on Behavioral Intention directly. Previous research examining the relationship between these elements and expressed no significant relationship between them. The results of this study have a difference with the results of previous studies because of differences in the location of the countries studied.

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Seiring dengan pertumbuhan e-commerce yang berkembang secara cepat, tercipta persaingan bisnis yang kompetitif terutama dalam pembelian tiket pesawat melalui sebuah aplikasi. Tujuan penelitian ini adalah untuk menganalisis pengaruh perceived usefulness, perceived ease of use, dan online trust terhadap online repurchase intention pada aplikasi Traveloka. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 120 responden mahasiswa dan pegawai dengan rentang usia 18 ? 35 tahun yang pernah membeli tiket pesawat melalui aplikasi Traveloka dan bertempat tinggal di DKI Jakarta. Pengambilan sampel menggunakan metode purposive sampling. Model penelitian ini di uji dengan menggunakan SPSS 21 dan multiple regression. Hasil penelitian ini menunjukan bahwa perceived usefulness dan online trust berpengaruh secara signifikan terhadap online repurchase intention. Sedangkan, perceived ease of use tidak berpengaruh secara signifikan terhadap online repurchase intention. ......Following the growth of e-commerce rapidly, has created a competitive business particulary in buying airline ticket through application. The objective of this research is to analyze the effect of perceived usefulness, perceived ease of use, and online trust toward online repurchase intention on Traveloka application. This research applied quantitative approach. The sample of this research is using 120 respondents, such as students and workers in the age range of 18 ? 35 years old who had bought airline ticket by using Traveloka application and currently living in DKI Jakarta. This research used purposive sampling method. The research model was tested by using SPSS 21 and multiple regression. The result of this research indicates that perceived usefulness and online trust have a significantly positive impact toward online repurchase intention. On the other hand, perceived ease of use has a negative impact toward online repurchase intention.

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Investigasi online purchase intentions di e-commerce Indonesia dengan fokus pada pengaruh trust, perceived risk, and perceived usefulness of online reviews adalah tujuan dari penelitian ini. Temuan tersebut berasal dari survey online yang ditanggapi oleh 203 partisipan pengguna e-commerce di Indonesia. Menurut hasil dari Partial Least Squares - Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS, perceived usefulness of online reviews mempengaruhi trust dan online purchase intention. Selain itu, perceived risk dan online purchase intentions tidak terpengaruh oleh trust. Lalu, perceived risk mempengaruhi online purchase intention. Menurut temuan tersebut, perusahaan e-commerce Indonesia harus bekerja untuk mendorong pelanggan memposting ulasan positif secara online untuk meningkatkan kepercayaan dan memperkuat pembelian online. ......Investigating online purchase intentions in Indonesian e-commerce with a focus on the influence of trust, perceived risk, and perceived usefulness of online reviews is the goal of this study. The findings came from an online survey that had 203 respondents of Indonesian e-commerces users. According to results from partial least squares structural equation modeling (PLS-SEM) using SmartPLS, the perceived value of online reviews affects trust and online purchase intention. Furthermore, perceived risk and purchase intention are unaffected by trust. Additionally, perceived risk affects plans to make purchases online. According to the findings, Indonesian e-commerce companies should work to encourage customers to post positive reviews online in order to increase trust and strengthen online purchases.

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Di era kemajuan teknologi yang semakin pesat, teknologi terbukti memiliki peran yang semakin penting bagi kehidupan konsumen, khususnya konsumen muda yang merupakan Digital Natives. Metode pembayaran telah mengalami transformasi digital yang tiada duanya, dengan metode pembayaran seperti E-Wallet mengalami peningkatan popularitas baru-baru ini. Hasilnya, penelitian ini percaya bahwa mengeksplorasi prediktor adopsi E-Wallet akan menjadi subjek penting mengingat bagaimana teknologi dan persepsi konsumen terhadap teknologi terus meningkat, terutama selama periode penting dalam sejarah manusia, pandemi COVID-19, berpotensi. memengaruhi prediktor adopsi E-Wallet secara berbeda. Lebih lanjut, penelitian ini bertujuan untuk memperhitungkan efek moderasi dari kecanduan ponsel pintar karena penelitian sebelumnya jarang menyentuh peran kecanduan ponsel terhadap adopsi teknologi. Model penelitian diuji melalui penggunaan angket berbasis respon yang melibatkan 1.000 responden dengan metode Structural Equation Modeling (SEM) dan Multi-Group Analysis (MGA). Setelah menganalisis hasil SEM, studi penelitian menunjukkan hubungan yang signifikan antara semua hipotesis kecuali hanya satu, hubungan antara Perceived Ease of Use dan Behavioral Intention to Use. Lebih lanjut, MGA mengungkapkan bahwa kecanduan ponsel cerdas bertindak sebagai variabel yang layak dalam memoderasi hubungan masing-masing prediktor dan niat perilaku untuk Menggunakan Dompet Elektronik. Secara khusus, hubungan itu secara konsisten lebih kuat bagi mereka yang memiliki kecanduan smartphone tinggi. Hasil dari hasil ini adalah berbagai strategi pemasaran yang dapat diterapkan E-Wallet untuk memposisikan layanan mereka lebih tepat ke segmen yang berbeda, seperti individu yang sangat kecanduan. Selain itu, peneliti masa depan dapat mulai memanfaatkan kecanduan smartphone sebagai konstruksi untuk studi yang berkaitan dengan E-Commerce, M-Commerce, atau perilaku konsumen modern secara umum ......In an age of rapid technological advancement, technology has proven to have an increasing important role to the lives of consumers, especially younger consumers who are Digital Natives. Payment methods have experienced a digital transformation like no other, with payment methods such as E-Wallets experiencing a rise in popularity recently. As a result, this study believed that exploring the predictors of E-Wallet adoption would be an important subject considering how technology and consumers’ perception towards technology is constantly improving, especially during a momentous period in human history, the COVID-19 pandemic, potentially impacting the predictors of E-Wallet adoption differently. Furthermore, the study aims to take into account of the moderating effect of Smartphone Addiction since previous studies have rarely touched upon the role that Smartphone Addiction has towards technological adoption. The research model was tested through the use of a questionnaire-based response involving 1,000 respondents utilizing the Structural Equation Modeling (SEM) and Multi-Group Analysis (MGA) method. After analyzing the results of the SEM, the research study indicated a significant relationship among all the hypotheses except for just one, the relationship between Perceived Ease of Use and Behavioral Intention to Use. Furthermore, the MGA revealed that Smartphone Addiction acted as a viable variable in moderating the relationships of each predictor and the Behavioral Intention to Use E-Wallets. Specifically, the relationship was consistently stronger for those with high Smartphone Addiction. The outcome of these results are the various marketing strategies that E-Wallets can apply to position their services more appropriately to different segments, such as highly addicted individuals. In addition, future researchers may start utilizing Smartphone Addiction as a construct for studies that relate to E-Commerce, M-Commerce, or modern consumer behavior in general

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ABSTRAK
The purpose of this study is to examine the information system (IS) success of the accounting software based on the user perception. The model used to examine the IS success is the modified IS success model of Seddon (1997). The model employed in this study is applied on data collected through 204 questionnaires distributed to the users of accounting software who work at the variety of companies in Indonesia. In examining the model, we employ the Structural Equation Model (SEM) with the use of LISREL 8. 72 softare. The results of the study show that system quality significantly affects the perceived usefulness and the user satisfaction. Furthermore, the results show that informqtion quality significantly ajjects the perceived usefulness and user satisfaction. On the other hand, the study finds that user satisfaction does not affect the system use.

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Abstrak
A previous study demonstrated that low incomewomen tend to have lower financial literacy. This low level of financialliteracy affects the manner in which they manage their daily finances, as wellas their ability to save for long term needs. Currently, the statistics show that financialliteracy in Indonesia is relatively low. Tosupport Indonesian government in improving financial literacy, especially among the mostmarginalized group women of low income Universitas Indonesia launched acommunity engagement initiative conducted in the form of financial literacytraining targeted at low-income women working as streetsweepers around the university. This study investigates the motivation toward andperceived usefulness of the financial education program to improve the financial literacy of low-income women working as street sweepers aroundUniversitas Indonesia. A mixed research method is applied in the study. The data were collected from in depth interviews and a mini survey conducted to 23 low-income female street sweepers who joined the 10weeks financial education program. Both quantitative and qualitative data wereanalyzed to produce a comprehensive descriptionof the participants perceptions and attitudes toward the financial literacyprogram. The study demonstrates that the majority of low income women have lowmotivation toward financial literacy education, and they also have a negative perceptionof the usefulness of such program. Thus, it is very important that alleducators and trainers examine the characteristics of the trainees and assessthe relevancy of the education program before they design certain communityengagement program.