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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Yesica Anggita Putri
Abstrak :
Perkembangan financial technology dan perangkat mobile di Indonesia menjadi peluang besar bagi mobile payment untuk terus bertumbuh dengan pesat. Sebagai mobile-first country, situasi ini mendapat sambutan yang baik dari masyarakat Indonesia, khususnya bagi mereka yang menganut tren cashless society. Hal ini mendorong masifnya pengadopsian aplikasi mobile payment di kalangan masyarakat Indonesia. Seiring dengan fenomena tersebut, penelitian ini hendak menganalisis perilaku continuance intentions masyarakat dalam menggunakan aplikasi mobile payment dengan melibatkan variabel customer-perceived satisfaction with mobile payment applications’ qualities, customer-perceived satisfaction with mobile payment applications’ securities, customer use experience, customer-perceived expectations, customer brand loyalty, rewards sebagai anteseden. Penelitian ini dilaksanakan melalui survei dengan judgemental sampling yang melibatkan 318 responden berusia 19 – 54 tahun yang berdomisili di Jabodetabek dan menggunakan aplikasi mobile payment dalam satu bulan terakhir. Peneliti mengolah data dengan menggunakan metode structural equation modelling (SEM) melalui software LISREL 8.8. Hasil penelitian menunjukkan bahwa customer-perceived satisfaction with mobile payment applications’ qualities dan customer-perceived satisfaction with mobile payment applications’ securities berpengaruh positif terhadap customer use experience. Selanjutnya, customer use experience berpengaruh positif terhadap customer-perceived expectations. Di samping itu, customer-perceived expectation berpengaruh positif terhadap customer brand loyalty yang juga berpengaruh positif terhadap continuance intentions. Demikian pula continuance intentions dipengaruhi secara positif oleh rewards. ......The development of financial technology and mobile devices became a great opportunity for the rapid growth of mobile payment in Indonesia. As a mobile-first country, this situation got favorable responses from Indonesians, especially for those who adhere to cashless society trend. This led to a massive adoption of mobile payment applications among Indonesians. In line with this phenomenon, this study intended to analyze continuance intentions in using mobile payment involving the variable customer-perceived satisfaction with mobile payment applications’ qualities and securities, customer use experience, customer perceived expectations, customer brand loyalty, and rewards as antecedents. This research was conducted through judgmental-sampling survey involving 318 respondents aged 19 - 54 years who were domiciled in Jabodetabek and used the mobile payment application in the past month. The researcher processed the data using the structural equation modeling (SEM) method through LISREL 8.8 software. The results of the study show that customer-perceived satisfaction with mobile payment applications 'qualities and securities have positive effect on customer use experience. Furthermore, customer use experience has positive effect on customer-perceived expectations. In addition, customer-perceived expectation has positive effect on customer brand loyalty which also has positive effect on continuance intentions. Likewise, continuance intentions are positively influenced by rewards.
2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Rayana Anargya
Abstrak :
Layanan pembayaran seluler semakin populer di Indonesia, menawarkan cara yang nyaman dan aman untuk melakukan transaksi digital. Seiring dengan terus berkembangnya penyedia digital di negara ini, minat dalam mengadopsi layanan pembayaran seluler semakin meningkat. Oleh karena itu, memahami faktor-faktor yang mempengaruhi intention to use layanan ini sangat penting bagi pengembangan layanan pembayaran seluler di Indonesia. Penelitian ini menyelidiki faktor-faktor penggerak dan faktor-faktor yang mempengaruhi intention to use layanan pembayaran seluler pada Generasi Z Indonesia, dalam rentang usia 17 hingga 28 tahun dan telah mengumpulkan 215 responden. Penelitian ini terdiri dari beberapa tahap analisis data menggunakan software SmartPLS 4 dan SPSS 26, serta menggunakan desain penelitian kuantitatif dengan metode pengambilan non-probability sampling menggunakan kuesioner yang diisi sendiri dengan purposive sampling. Peneliti menggunakan metode analisis data Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk memahami hubungan antara konstruk-konstruk yang ada. Berdasarkan penelitian ini, innovativeness dan perceived ease of use memiliki pengaruh positif terhadap perceived usefulness dari layanan pembayaran seluler, sementara stress tidak berpengaruh negatif terhadap perceived usefulness. Selain itu, perceived satisfaction dan perceived usefulness memiliki pengaruh positif terhadap intention to use layanan pembayaran seluler, sementara perceived trust tidak, dan perceived risk tidak memiliki pengaruh negatif terhadap intention to use layanan pembayaran seluler. Hasil penelitian ini menawarkan opsi bagi perusahaan untuk memperkuat dan mengintegrasikan layanan pembayaran yang didukung oleh teknologi ini. ......Mobile payment services have become increasingly popular in Indonesia, offering a convenient and secure way to make digital transactions. As the country’s digital providers continue to expand, there is growing interest in adopting mobile payment services. Therefore, understanding the factors that influence the intention to use these services is crucial for the development of mobile payment services in Indonesia. This research investigates the drivers and factors that impact the intention to use mobile payment services in Indonesia’s Generation Z, in the ages of 17 to 28 years old and has collected 215 respondents. The research consists of several stages of data analysis using SmartPLS 4 and SPSS 26 software, and employs a quantitative research design with non-probability sampling method using a self-administered questionnaire with purposive sampling. The researcher utilized Partial Least Squares-Structural Equation Modeling (PLS-SEM) data analysis method to understand relationships between constructs. Based on this research, innovativeness and perceived ease of use has a positive influence on the perceived usefulness of mobile payment services, while stress does not negatively influence perceived usefulness. Moreover, perceived usefulness and perceived satisfaction has a positive influence on the intention to use mobile payment services, while perceived trust does not, and perceived risk does not have a negative influence on the intention to use mobile payment services. The results offer options for companies to strengthen and integrate this technology-driven payment service.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership  Universitas Indonesia Library