Licensing services have an important role in development starting from the planning, implementation, to the control and supervision stages. Good licensing services, especially those related to starting a business permit can be used as a tool to increase investment and increase regional income, therefore the DKI Jakarta Provincial Government is trying to transform licensing services that had a bad image in the past. This study aims to explore or describe how the licensing service transformation is carried out and how it has implications for the Regional Revenue of DKI Jakarta Province. This study adopts the positivism paradigm using qualitative methods. Primary data sources were obtained through in-depth interviews with selected informants. The licensing service transformation in DKI Jakarta is carried out by transforming the licensing service provider organization, which is the Jakarta Capital Investment and One Stop Integrated Service Office, through continuous improvement of the permit and investment management policies and procedures that are part of the improvement in the organizational structure. Improvements were also made through improving the quality of human resources with an emphasis on changing attitudes to be friendly and polite as well as a neat appearance accompanied by enforcement of integrity and anti-corruption commitments, selection of Human Resources especially for leadership positions that have technical competence and leadership skills as well as increasing individual and organizational communication skills. In addition, the transformation of licensing services is also carried out by the use of modern technology that updates the manual licensing service into an online licensing service. This licensing service transformation is going well in the province of DKI Jakarta, as evidenced by increasing public satisfaction with the performance of licensing services provided by the Office of Investment and One Stop Integrated Services so that the value of the Community Satisfaction Index increases each year. The transformation carried out by DPMPTSP of DKI Jakarta Province can increase the realization of investment achievements and the realization of regional retribution revenues also plays a role in collecting Regional Tax receivables through the Tax Clearance Program.