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Abstrak :
Hasil survei kepuasan peserta BPJS Kesehatan terhadap pelayanan klinik yang dilakukan pada tahun 2014 mencapai sekitar 80% dan melampaui target Road Map Menuju Jaminan Kesehatan Nasional. Namun, masih banyak keluhan yang disampaikan peserta BPJS Kesehatan seperti yang tertera pada laporan YLKI, situs resmi Kemenpan, dan lain-lain mengenai tidak terpenuhinya harapan mereka. Sehingga, perlu diketahui tingkat harapan peserta BPJS Kesehatan beserta determinan harapan mereka. Penelitian ini bertujuan untuk mendapatkan informasi mengenai determinan harapan peserta BPJS Kesehatan terhadap layanan di Klinik Pratama Kota Depok Periode Mei Tahun 2016. Penelitian ini mengkombinasikan antara penelitian kualitatif dengan penelitian kuantitatif. Desain penelitian ini adalah sequential exploratory yang diawali dengan penelitian kualitatif untuk mengeksplorasi fenomena dan kemudian dilanjutkan dengan penelitian kuantitatif. Informan pada penelitian kualitatif adalah 12 orang dan responden pada penelitian kuantitatif adalah 203 orang. Hasil penelitian ini adalah tidak ada hubungan antara jenis kelamin, umur, dan pekerjaan dengan tingkat harapan peserta BPJS terhadap layanan di klinik pratama Kota Depok periode Mei tahun 2016. Sedangkan, variabel yang memiliki hubungan dengan tingkat harapan peserta BPJS terhadap layanan di klinik pratama Kota Depok periode Mei tahun 2016 antara lain, pendidikan, personal needs, word-of-mouth, dan past experience. Faktor yang paling dominan mempengaruhi tingkat harapan peserta BPJS terhadap layanan di klinik pratama Kota Depok periode Mei tahun 2016 adalah personal needs. Artinya, apabila frekuensi kunjungan Peserta BPJS Kesehatan untuk berobat ke suatu klinik ketika sakit semakin tinggi, maka skor harapan peserta BPJS Kesehatan akan naik semakin tinggi. ......The result of BPJS customer satisfaction survey in primary clinic in 2014 was 80%, which means it achieved Road Map to Jaminan Kesehatan Nasional target. However, there are still many complaints from the BPJS customer as shown in YLKI report and in Kemenpan official website regarding unfulfillment of their expectation. Therefore, we needs to know the determinants and their level of expectation. This study aim to determine information about the determinant of member of BPJS Kesehatan expectation to the service of primary clinic in Depok City period May 2016. This study is combined qualitative and quantitative study. Design of this study is sequential exploratory, which is started by qualitative study to explore the phenomena and then followed by quantitave study. Number of informan in qualitative study is 12 and number of respondent in quantitative study is 203. The result of this study is there is no correlation between gender, age, and occupation with the level of respondent expectation. There is correlation between level of education, personal needs, word-of-mouth, and past experience with the level of respondent expectation. The most dominant factor that influences the level of respondent expectation is personal needs, which means the higher respondent frequency to visit primary clinic to get treatment when sick, the higher level of respondent expectation.

Abstrak :
Hasil survei kepuasan peserta BPJS Kesehatan terhadap pelayanan klinik yang dilakukan pada tahun 2014 mencapai sekitar 80% dan melampaui target Road Map Menuju Jaminan Kesehatan Nasional. Namun, masih banyak keluhan yang disampaikan peserta BPJS Kesehatan seperti yang tertera pada laporan YLKI, situs resmi Kemenpan, dan lain-lain mengenai tidak terpenuhinya harapan mereka. Sehingga, perlu diketahui tingkat harapan peserta BPJS Kesehatan beserta determinan harapan mereka.

Abstrak :
Peneleitian ini akan membahas terkait faktor-faktor yang mempengaruhi perilaku negatif konsumen seperti Negative Past Experience, Symbolic Incongruity, Ideological Incompatibility, dan Rumor pada kebencian masyarakat pada suatu merek atau perusahaan. Hal ini dilakukan karena jurnal-jurnal pemasaran terdahulu menyatakan bahwa perilaku negatif konsumen memiliki peran yang sama pentingnya dengan perilaku positif konsumen. Disisi lain penelitian terkait perilaku negatif masih jarang dilakukan hingga sekarang. Subjek dari penelitian ini adalah Restoran Holywings yang telah terkena kasus cancel culture karena penerapan strategi pemasaran yang dianggap kontroversial. Pendekatan kuantitatif digunakan dalam penelitian ini dengan teknik purposive sampling pada 371 responden yang didapatkan melalui penyebaran kuesioner secara daring. Data yang didapatkan diolah menggunakan SPSS melalui analisis statistik deskriptif dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa terdapat beberapa pengaruh yang signifikan yaitu pengaruh ideological incompatibility terhadap brand hate, pengaruh symbolic incongruity terhadap brandhate. Telah ditemukan variabel negative past experience dan rumor tidak memilik pengaruh yang signifikan terhadap brand hate. ......This research will discuss the factors that influence negative consumer behavior such as Negative Past Experience, Symbolic Incongruity, Ideological Incompatibility, and Rumors on public hatred of a brand or company. This is done because previous marketing journals state that negative consumer behavior has an equally important role as positive consumer behavior. On the other hand, research related to negative behavior is still rarely done until now. The subject of this research is Holywings Restaurant which has been exposed to cancel culture cases due to the implementation of marketing strategies that are considered controversial. A quantitative approach was used in this study with a purposive sampling technique on 371 respondents obtained through distributing questionnaires online. The data obtained was processed using SPSS through descriptive statistical analysis and multiple linear regression analysis. The results showed that there were several significant influences, namely the influence of ideological incompatibility on brand hate, the influence of symbolic incongruity on brand hate. It has been found that the variables negative past experience and rumors do not have a significant influence on brand hate.

Abstrak :
[ABSTRAK
Tingkat persaingan perbankan di Indonesia dalam meningkatkan service delivery terlihat sangat ketat, setiap bank berupaya untuk menjadi nomor satu dalam memberikan layanan prima (service excellence) kepada nasabahnya. Disisi lain saat ini nasabah semakin canggih (sophisticated) dan sangat menuntut (demanding), sehingga mereka tidak hanya mencari harga yang kompetitif dan layanan yang baik saja, namun mereka menginginkan experience yang mengesankan ketika berinteraksi dengan produk maupun layanan yang diberikan. Hal ini menyebabkan bank harus berpikir ulang mengenai dirinya agar dapat berkompetisi secara efektif dan mendiferensiasi dirinya di pasar dengan mengetahui bagaimana nasabah mereka mengalami layanan yang mereka berikan. Disamping itu bank harus dapat memahami faktor-faktor yang mempengaruhi customer experience dalam ber-bank (bank customer experience), komitmen serta loyalitas mereka terhadap bank yang digunakan. Penelitian ini merujuk pada konseptual model customer experience dibangun oleh Vehoef et al (2009), model ini terdiri dari beberapa elemen yang membentuk customer experience, yaitu social environment, service interface, atmosphere, price, brand, electronic channel dan past experience. Penelitian dilakukan terhadap nasabah empat bank besar di Jabodetabek dimana dalam 1 bulan terakhir melakukan interaksi/transaksi perbankan baik melalui walk-in channel atau e-channel, dari hasil penelitian ini didapat bahwa faktor service quality menjadi faktor yang berkorelasi paling kuat, baik terhadap customer experience satisfaction maupun customer emotion satisfaction, namun demikian tidak hanya service quality saja yang berkorelasi terhadap customer experience, terdapat faktor-faktor lain yang juga berkorelasi yaitu brand, bank atmosphere, environment influence dan e-channel serta past experience. Penelitian ini memberikan hasil bahwa customer experience memiliki pengaruh kepada customer experience satisfaction demikian halnya dengan customer emotion satisfaction. Dalam kaitannya dengan customer loyalty, keduanya memiliki pengaruh yang tidak jauh berbeda, hal ini menunjukkan bahwa customer emotion satisfaction juga menjadi hal yang penting untuk diperhatikan dalam menciptakan customer loyalty.

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ABSTRACT
Banking competition in improving service delivery in Indonesia looks very tight, each bank strives to be number one in providing excellent service (service excellence) to its customers. On the other hand, currently customers become more sophisticated and demanding, so they are not just looking for the competitive price and good service, but they want a memorable experience when interacting with the product or services provided. This led the bank to think again about themselves in order to compete effectively and differentiate themselves in the marketplace by knowing how their customers experience to the service that they provide. In addition, the bank must be able to understand the factors that affect the customer experience when interacting with the bank (the bank customer experience), their commitment and loyalty to the bank. This study refers to the conceptual model of customer experience from Vehoef et al (2009), the model is composed of several elements of the customer experience, the social environment, service interface, atmosphere, price, brand, electronic channel and past experience. Research conducted on the four major bank customers in Greater Jakarta, where in the last one month interaction / transaction with the bank either through walk-in channels or e-channel, the results of this study found that the factor of service quality is the most strongly correlated to both the customer experience satisfaction and customer emotion satisfaction, however, not only the service quality are correlated to the customer experience, there are other factors that also correlate i.e. the brand, the bank atmosphere, environment influence and e-channel as well as past experience. This study provides results that the customer experience has impact on customer experience satisfaction and customer emotion satisfaction. In terms of customer loyalty, both customer experience satisfaction and customer emotion satisfaction have the effect is not much different, it indicates that customer satisfaction emotion also be important to consider in creating customer loyalty., Banking competition in improving service delivery in Indonesia looks very tight, each bank strives to be number one in providing excellent service (service excellence) to its customers. On the other hand, currently customers become more sophisticated and demanding, so they are not just looking for the competitive price and good service, but they want a memorable experience when interacting with the product or services provided. This led the bank to think again about themselves in order to compete effectively and differentiate themselves in the marketplace by knowing how their customers experience to the service that they provide. In addition, the bank must be able to understand the factors that affect the customer experience when interacting with the bank (the bank customer experience), their commitment and loyalty to the bank. This study refers to the conceptual model of customer experience from Vehoef et al (2009), the model is composed of several elements of the customer experience, the social environment, service interface, atmosphere, price, brand, electronic channel and past experience. Research conducted on the four major bank customers in Greater Jakarta, where in the last one month interaction / transaction with the bank either through walk-in channels or e-channel, the results of this study found that the factor of service quality is the most strongly correlated to both the customer experience satisfaction and customer emotion satisfaction, however, not only the service quality are correlated to the customer experience, there are other factors that also correlate i.e. the brand, the bank atmosphere, environment influence and e-channel as well as past experience. This study provides results that the customer experience has impact on customer experience satisfaction and customer emotion satisfaction. In terms of customer loyalty, both customer experience satisfaction and customer emotion satisfaction have the effect is not much different, it indicates that customer satisfaction emotion also be important to consider in creating customer loyalty.]