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Abstrak :
Skripsi ini membahas mengenai bagaimana passing off diatur dalam hukum Indonesia. Untuk mengetahui bagaimana passing off diatur dalam hukum Indonesia, skripsi ini menganalisis sengketa-sengketa merek di Indonesia yang menggunakan passing off dalam dalil pihaknya. Penelitian hukum ini adalah penelitian yuridis normatif, dilakukan dengan pendekatan kualitatif dan menghasilkan suatu bentuk penelitian deskriptif. Hasil penelitian hukum dengan menganalisis passing off yang terdapat dalam sengketa-sengketa merek yang terjadi di Indonesia ialah bahwa elemen-elemen passing off dapat dikualifikasikan ke dalam hukum merek Indonesia sebagai kriteria merek terkenal, persamaan pada pokoknya atau keseluruhan, dan kerugian.

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This thesis discusses how passing off is regulated in Indonesian law. To find out how passing off is regulated in Indonesian law, this thesis analyzed trademark disputes in Indonesia that use passing off in their arguments. This legal research is a normative juridical research, carried out with a qualitative approach and resulted in a form of descriptive research. The result of legal research by analyzing the passing off contained in trademark disputes that occurred in Indonesia is that the elements of passing off can be qualified into Indonesian trademark law as the criteria of well-known mark, similarity in its essential part or its entirely, and damages.

Abstrak :
Skripsi ini membahas mengenai tindakan pemboncengan reputasi atau passing off yang dikenal dalam negara-negara penganut common law system. Passing off dapat terjadi khususnya terhadap merek maupun trade dress suatu produk. Doktrin passing off tidak dikenal di Indonesia. Namun demikian, perbuatan serupa dengan passing off telah banyak terjadi di Indonesia yaitu perbuatan menggunakan merek yang memiliki persamaan pada pokoknya untuk barang dan/ jasa sejenis dan menggunakan merek yang sama pada keseluruhan dengan merek lain untuk barang/dan atau jasa tidak sejenis. ......The focus of this study is about passing off which is known in common law system. Passing off may be occurred especially in trademark and trade dress. Passing off doctrine is not recognized in Indonesia. However, there have been some cases similar to passing off happened in Indonesia which are the using of trademark similar to another trademark for the same type of goods and/or services and the using of trademark which is totally identical with another trademark especially well known mark.

Abstrak :
[ABSTRAK
Sengketa pelanggaran merek dalam dunia perdagangan tidak terlepas dari adanya itikad buruk dari pelaku usaha untuk memenangkan persaingan yang kadangkala dilakukan secara tidak jujur/ tidak fair. Salah satu tindakan tersebut adalah tindakan passing off. Indonesia yang menganut sistem first to file (adanya keharusan mendaftarkan merek untuk memperoleh perlindungan) sebagai sistem perlindungan merek, pada dasarnya tidak mengenal konsep passing off, karena passing off adalah bentuk perlindungan hukum bagi merek yang tidak terdaftar/ unregistered trademarks. Perkembangan teknologi menyebabkan merek juga mengalami perkembangan dengan munculnya non-traditional trademark seperti merek suara, hologram, tiga dimensi, aroma dan sebagainya yang walaupun belum diatur dalam Undang-Undang Nomor 15 Tahun 2001 tentang Merek namun telah diakomodasi dalam Singapore Treaty on The Law of Trademarks. Tesis ini bertujuan menganalisis hal yang menarik dari Singapore Treaty apabila dikaitkan dengan bentuk perlindungan hukum merek dan konsep pendaftaran merek di Indonesia serta menganalisis perlu/ tidaknya Indonesia melakukan ratifikasi terhadap Singapore Treaty untuk mengembangkan konsep perlindungan hukum merek di Indonesia. Penelitian yang akan digunakan peneliti adalah bersifat eksploratif dan deskriptif, dengan pendekatan kualitatif. Metode yang peneliti gunakan adalah metode penelitian hukum normatif dengan pendekatan konseptual. Hasil penelitian menunjukkan bahwa ratifikasi Singapore Treaty relevan dilakukan Indonesia bagi perkembangan hukum merek nasional. Adapun hasil ratifikasi sebaiknya dapat diakomodasi dalam Rancangan Undang-Undang tentang Merek.

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ABSTRACT
Trademark infringement dispute in world trade cannot be separated from bad faith of entrepreneurs to win the competition which is sometimes done dishonestly/ unfair. One of such action is the act of passing off. Indonesia, which adopts a first to file system (registration is a must to gain protection of trademarks) as a trademark protection system, basically does not recognize the concept of passing off, because passing off is a common law tort which can be used to enforce unregistered trademark rights. Technological developments lead to the developing of trademarks with the emergence of non-traditional trademarks such as sound trademarks, holograms trademarks, three-dimensional trademarks, scent trademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001 concerning Marks, those trademarks have been accommodated in Singapore Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case of the Singapore Treaty in associated with a form of legal protection of the trademarks and the concept of a trademark registration in Indonesia as well as to analyze the needs of Indonesia to ratify Singapore Treaty for development of the concept regarding trademarks protection in Indonesia. This research characters are exploratory and descriptive. Qualitative approach is used by researcher with normative legal research methods and conceptual approach. The results shows that the ratification of the Singapore Treaty is relevant to be implemented in order to develop Indonesia trademarks law. The results of the ratification should be able to be accommodated in the Draft Law on Marks.;Trademark infringement dispute in world trade cannot be separated from bad faith of entrepreneurs to win the competition which is sometimes done dishonestly/ unfair. One of such action is the act of passing off. Indonesia, which adopts a first to file system (registration is a must to gain protection of trademarks) as a trademark protection system, basically does not recognize the concept of passing off, because passing off is a common law tort which can be used to enforce unregistered trademark rights. Technological developments lead to the developing of trademarks with the emergence of non-traditional trademarks such as sound trademarks, holograms trademarks, three-dimensional trademarks, scent trademarks, etc. Although haven?t been regulated by Law Number 15 Year 2001 concerning Marks, those trademarks have been accommodated in Singapore Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case of the Singapore Treaty in associated with a form of legal protection of the trademarks and the concept of a trademark registration in Indonesia as well as to analyze the needs of Indonesia to ratify Singapore Treaty for development of the concept regarding trademarks protection in Indonesia. This research characters are exploratory and descriptive. Qualitative approach is used by researcher with normative legal research methods and conceptual approach. The results shows that the ratification of the Singapore Treaty is relevant to be implemented in order to develop Indonesia trademarks law. The results of the ratification should be able to be accommodated in the Draft Law on Marks., Trademark infringement dispute in world trade cannot be separated from bad faith of entrepreneurs to win the competition which is sometimes done dishonestly/ unfair. One of such action is the act of passing off. Indonesia, which adopts a first to file system (registration is a must to gain protection of trademarks) as a trademark protection system, basically does not recognize the concept of passing off, because passing off is a common law tort which can be used to enforce unregistered trademark rights. Technological developments lead to the developing of trademarks with the emergence of non-traditional trademarks such as sound trademarks, holograms trademarks, three-dimensional trademarks, scent trademarks, etc. Although haven’t been regulated by Law Number 15 Year 2001 concerning Marks, those trademarks have been accommodated in Singapore Treaty on the Law of Trademarks. This thesis aims to analyze the interesting case of the Singapore Treaty in associated with a form of legal protection of the trademarks and the concept of a trademark registration in Indonesia as well as to analyze the needs of Indonesia to ratify Singapore Treaty for development of the concept regarding trademarks protection in Indonesia. This research characters are exploratory and descriptive. Qualitative approach is used by researcher with normative legal research methods and conceptual approach. The results shows that the ratification of the Singapore Treaty is relevant to be implemented in order to develop Indonesia trademarks law. The results of the ratification should be able to be accommodated in the Draft Law on Marks.]

Abstrak :
Desain selalu memegang peranan penting untuk memikat mata pelanggan. Trade Dress dan Desain Industri berbagi kronologis konsep hak kekayaan intelektual yang paralel mulai dari perlindungan hanya untuk desain dua dimensi hingga akhirnya desain tiga dimensi dapat dilindungi. Dalam persaingan perdagangan, umumnya komoditas dagang memiliki desain produk dan desain kemasan yang berbeda. Namun, tidak jarang desain produk secara simultan merupakan desain kemasan, misal : Henry Ford; Christian Louboutin; Crocs; Gibson. Apabila timbul persaingan curang, peniruan atau pemboncengan reputasi dari beberapa contoh desain di atas, maka dapat dikatakan telah terjadi tumpang-tindih pelanggaran passing off Trade Dress vis-à-vis passing off Desain Industri ......Design always plays a crucial role in captive customer’s eyes. Trade Dress and Industrial Design share the same chronological concept of intellectual property tights ranging from protection only for two-dimensional design to at last threedimensional design can also be protected. In trading competitions, trade commodities generally have distinct products design and packaging design. However, we often encounter brands whereby the product design is also the Trade Dress, for instance : Henry Ford; Christian Louboutin; Crocs; Gibson. If there is a fraudulent unfair competition, imitation or ride on the reputation of the design examples above, then it can be said that there has been a overlapping violation of passing off Trade Dress vis-à-vis passing off Industrial Design

Abstrak :
Hak Kekayaan Intelektual pada hakikatnya merupakan hak dengan karakteristik khusus dan istimewa, karena hak tersebut diberikan oleh Negara. Salah satu kekayaan intelektual yang mendapatkan nilai ekonomi tinggi adalah merek. Merek merupakan kekayaan intelektual berupa logo, gambar, atau tulisan yang sering digunakan oleh pelaku usaha dalam kegiatan usahanya. Merek sangat penting dalam dunia perdagangan karena publik sering kali mengaitkan citra, kualitas atau reputasi suatu barang atau jasa dengan merek tertentu. Fungsi merek tidak hanya sekadar untuk membedakan suatu produk dengan produk yang lain, melainkan juga berfungsi sebagai aset perusahaan yang tidak ternilai harganya. Terdapat beberapa merek yang serupa nama memproduksi dibidang yang serupa namun dengan produk dan kualitas yang berbeda, keserupaan nama ini dijadikan sebuah alat yang terkesan menumpang image brand dan menyebabkan kebingungan di kalangan konsumen, seperti pada Nomor Putusan Pengadilan Niaga pada Pengadilan Negeri Medan Nomor 2/Pdt.Sus-HKI/Merek/2022/PN Niaga Mdn. Shandy Punamasari selaku pemilik dari Merek MS Glow melakukan gugatan pembatalan Merek PS Glow milik Putra karena Merek PS Glow memiliki kesamaan dan/atau kemiripan nama dan logo dengan Merek MS Glow. Terdapat dua (2) permasalah dalam penelitian ini yaitu tentang perlindungan hukum bagi merek terdaftar dan akibat hukum dari pembatalan merek. Metode penelitian ini adalah penelitian yuridis normatif yaitu penelitian hukum yang dilakukan dengan cara analisis Putusan Mahkamah Agung No. 161 K/Pdt.Sus-HKI/2023. Hasil dari penelitian yang dilakukan memperoleh kesimpulan bahwa, pertama perlindungan hukum bagi merek terdaftar diatur dalam Undan-Undang Nomor 20 tahun 2016 tentang Merek dan Indikasi Geografis. Bagi merek yang melakukan pendafaran dengan beritikad tidak baik maka dapat diajukan gugatan pembatalan merek kepada Pengadilan Negeri Niaga sesuai domisili dari merek tergugat terebut. Kemudian kesimpulan kedua yaitu akibat hukum dari pembatalan merek terdafar adalah hilangnya perlindungan hukum bagi merek tersebut sesuai dengan ketentuan yang diatur dalam UU Merek dan Indikasi Geografis. Ketentuan pidana dapat diberlakukan bagi merek yang tetap mejual produknya setelah adanya putusan pembatalan merek terhadap merek tersebut. ......Intellectual Property Right is a right with special characteristic, because that right is granted by the State. One of Intellectual Right that get high economic value is brand. Brand is an Intellectual Right in the form of logo, image, or word that mostly used by busineesman to their buisness activity. Brand is very important on trade world because mostly public linking image, quality, and reputation of goods or service with some of brand. Brand function is not only for differtiator of some brand, but for invaluable company assets. There are some of brand have a similiar name with a similar product but different quality. Similar name mostly used as booster for image brand and this will confusing the consumer, as in Commercial Court Decision Medan Number 2/Pdt.Sus-HKI/Merek/2022/PN Niaga Mdn. Shandy Punamasari owner of MS Glow filed a lawsuit for trademark cancellation of PS Glow owned by Putra Siregar because PS Glow have a similar name and logo with MS Glow. There are two problems in this research, that is about legal protection and legal consuquence. Research method of this research is normative juridicial, that is legal research do by analyze Supreme Court Decicsion Number 161 K/Pdt.Sus-HKI/2023. Results of this Study conclude first, legal protection of brand registered is regulated on Constitiotion Number 20 Year 2016 abaut Brand and Geograpic Indication. Brand who registred by bad faith can be filed by lawsuit for brand cancellation in Commercial Court Decision based on domicile of defendant brand. The second conclusions is the consuquence of brand cancellation is that registered brand will lost legal protection of their brand according to Brand and Geograpic Indication Constitiotion. Criminal regulations can be applied to that brand are still selling their product after the Court Decision is issued.

Abstrak :
Skripsi ini membahas tentang perlindungan yang diberikan kepada pemegang merek terkenal tidak terdaftar dengan berlakunya Pasal 83 dalam Undang-Undang No. 20 Tahun 2016 tentang Merek dan Indikasi Geografis, serta untuk menentukan apakah ketentuan yang diatur dalam Undang-Undang Merek Indonesia tersebut mengakomodir perlindungan melalui gugatan passing off dengan membandingkan pada ketentuan gugatan passing off di Inggris dan Republik Rakyat Cina. Penelitian hukum ini ialah penelitian normatif yuridis, dilakukan dengan pendekatan kualitatif dan menghasilkan suatu bentuk penelitian deskriptif. Hasil penelitian hukum dengan membandingkan ketentuan gugatan passing off di Inggris dan Republik Rakyat Cina ialah berlakunya Pasal 83 Undang-Undang No. 20 Tahun 2016 tentang Merek dan Indikasi Geografis tidak mengakomodir gugatan passing off dalam perlindungan merek di Indonesia. Sehingga, penulis menyarankan untuk mempertimbangkan perubahan pada ketentuan Undang-Undang Merek Indonesia agar dapat memberikan perlindungan terhadap merek terkenal tidak terdaftar. ...... This undergraduate thesis discussed about the measure of protection provided for the unregistered well known trademark holder by the recent enactment of Indonesia Trademark Law, in which contained in Article 83 of Law No. 20 Year 2016 concerning Trademark and Geographical Indication, and whether the provision provided within the law serve similar measure of protection that catered by passing off lawsuit, using comparison with passing off in United Kingdom and People rsquo s Republic of China. This legal research is juridical normative legal research, conducted by qualitative approach and resulted in a form of descriptive research. The result of this legal research is that by comparing with passing off lawsuit in the United Kingdom and People rsquo s Republic of China, the enactment of Article 83 does not accommodate passing off lawsuit within Indonesia trademark protection. Hence, the author suggests taking into consideration to revised the provision in Indonesia Trademark Law to provide extended protection towards unregistered well known trademark

Abstrak :
Pengaturan mengenai merek di Indonesia diatur dalam Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis. Pengaturan terkait merek dalam undang-undang tersebut juga meliputi pengaturan mengenai merek terkenal. Adanya ketentuan terkait merek terkenal dalam undang-undang tersebut ditandai dengan diaturnya kriteria merek terkenal dan perlindungan merek terkenal. Selain itu, Permenkumham No. 67 Tahun 2016 sebagai peraturan turunan dari UU MIG, memuat ketentuan yang lebih spesifik berkenaan dengan kriteria merek terkenal. Namun demikian, sekalipun UU MIG telah mengatur perlindungan terhadap merek terkenal, pengaturan tersebut dirasa belum cukup karena tidak mencakup perlindungan merek terkenal dari tindakan passing off dan dilusi merek. Tidak adanya pengaturan terkait perlindungan merek terkenal dari tindakan passing off dan dilusi merek dapat merugikan pemilik merek terkenal dan konsumen dari merek terkenal tersebut. Oleh karenanya, dalam skripsi ini Penulis menganalisis dan membandingkan pengaturan mengenai perlindungan merek terkenal, khususnya dari tindakan passing off dan dilusi merek antara Indonesia, Malaysia, dan India. Selain itu, Penulis juga menganalisis penerapan kriteria merek terkenal serta penerapan doktrin passing off dan dilusi merek dalam sengketa merek terkenal di Indonesia, Malaysia, dan India melalui putusan pengadilan yang telah berkekuatan hukum tetap. Dalam penulisan skripsi ini, Penulis menggunakan metode penelitian yuridis-normatif dengan data yang diperoleh melalui studi kepustakaan. Hasil penelitian menunjukkan bahwa pengaturan terkait perlindungan merek terkenal dalam UU MIG, belum mencakup keseluruhan unsur doktrin passing off dan dilusi merek, sehingga belum dapat dikatakan bahwa Indonesia menerapkan doktrin passing off dan dilusi merek dalam ketentuan mereknya. ......Regulation of trademark in Indonesia is regulated in Law No. 20 of 2016 concerning Trademarks and Geographical Indication. The Law No. 20 of 2016 also includes the regulation of well-known trademarks. The existence of provisions related to well-known trademarks in the Law No. 20 of 2016 is marked by the stipulation of criteria for well-known trademarks and protection of well-known trademarks. In addition, Permenkumham No. 67 of 2016 as a derivative regulation of the Law No. 20 of 2016 contains more specific provisions regarding the criteria for well-known trademarks. However, even though the Law No. 20 of 2016 has regulated the protection of well-known trademarks, the regulation is deemed insufficient because it does not cover the protection of well-known trademarks from passing off and trademark dilution. The absence of regulation related to the protection of well-known trademarks from passing off and trademark dilution can be detrimental to well-known trademark’s owners and consumers. Therefore, in this thesis the Author analyzes and compares the regulation regarding the protection of well-known trademarks, especially from passing off and trademark dilution between Indonesia, Malaysia, and India. In addition, the Author also analyzes the application of the criteria for well-known trademarks, especially the application of the doctrine of passing off and trademark dilution in well-known trademark disputes in Indonesia, Malaysia, and India through court decisions that have permanent legal force. In writing this thesis, The Author uses a juridical-normative research method with data obtained through library research. The result of the research shows that the regulation related to the protection of well-known trademarks in Law No. 20 of 2016 does not cover all elements of the doctrine of passing off and trademark dilution, so it cannot be said that Indonesia applies the doctrine of passing off and trademark dilution in its trademarks provisions.