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Abstrak :
Foreword / by Margo Georgiadis, President , Americas, Google -- Introduction : living a recommendable life -- Preface -- Word of mouth recommendations : marketing's holy grail -- Stew Leonard's and the 30 minute recommendation -- Why Angie and her list are worth $650 million -- Fixing what advertising has broken -- A whole new model for a whole new world -- The power of positive recommendations -- Where, how and why we recommend -- Some recommendations are more valuable than others : the influencer ecosystem and the Oprah effect -- The roadmap to recommendations -- Know : understanding where and how your brand and your competitors are talked about and recommended -- Plan : developing a recommendable brand strategy, articulating your sharable story -- Identify : discover those people whose recommendations influence your brand's purchase decisions -- Activate : creating compelling content and experiences that engage the 90/10 rule -- Protect : identifying and neutralizing "hear me's", "reputation terrorists" and "competitive destroyers" -- Beyond marketing : operationalizing recommendations -- Customer service that gets you recommended -- Becoming the most recommended place to work (HR) -- Creating products and offerings your customers tell you they will buy (Product Innovation/R & D) -- Built by recommendations : tying it all together.

Abstrak :
"Are you hesitant to speak up at work? Do you come across too stridently? Are you afraid to say no? Do people tune you out when you talk? If you want to get people to listen to what you say -- and do what you want -- assertive communication should be your goal, says Judith Tingley. And the book explains not only why you should communicate more assertively in business, but also how to do it in such situations as: * giving and receiving feedback * expressing opinions * asking for what you want * dealing with rejection * delegating responsibility * expecting accountability The book provides examples of typical workplace communications scenarios, as well as two self-tests to help readers assess their present levels of directness. Readers will discover eight steps for effective communication and learn how to evaluate their goals from a communications standpoint."

Abstrak :
ABSTRACT
Profesi akuntan memiliki hubungan erat dengan lingkungan bisnis dan masyarakat karena profesi ini merupakan pelaku aktif dalam dunia bisnis dan ekonomi. Melihat hal tersebut peningkatan kemampuan lulusan akuntansi perlu dilakukan sebagai upaya untuk mengantisipasi arus perubahan. Tujuan penelitian ini adalah untuk mengetahui persepsi mahasiswa akuntansi terhadap pentingnya keterampilan berkomunikasi untuk sukses berkarir di profesi akuntan. Penelitian ini dilakukan dengan menggunakan metode survei dengan menyebarkan kuesioner kepada 212 responden yang merupakan mahasiswa akuntansi tingkat awal dan tingkat akhir Fakultas Ekonomi dan Bisnis Universitas Indonesia. Selain itu, analisis deskriptif juga digunakan dalam penelitian ini untuk mengetahui rata-rata kemampuan setiap mahasiswa akuntansi dalam berkomunikasi. Hasil dari penelitian ini menyimpulkan bahwa persepsi mahasiswa akuntansi terhadap kebutuhan berkomunikasi lisan bagi karir di profesi akuntan sudah dianggap penting karena mahasiswa akuntansi sudah memahami jika ingin sukses dalam karir akuntan, maka keterampilan komunikasi sangat diperlukan. Selain itu hasil penelitian ini juga menyimpulkan bahwa persepsi mahasiswa akuntansi terhadap kebutuhan komunikasi lisan bagi profesi akuntan tinggi. Hasil ini didapatkan karena mahasiswa akuntansi sudah mengembangkan keterampilan yang luas, termasuk di dalamnya keterampilan komunikasi lisan dan tidak hanya mengembangkan keterampilan teknikal saja. Dalam hasil penelitian ini juga menemukan bahwa tidak terdapat perbedaan persepsi mahasiswa tingkat awal maupun tingkat akhir terhadap pentingnya komunikasi lisan di profesi akuntan. Hasil ini bisa terjadi karena mahasiswa tingkat awal dan mahasiswa tingkat akhir sama-sama mengetahui tentang pentingnya komunikasi lisan di berbagai karir akuntan.

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ABSTRACT
Accounting professions have a very close relationship with the business environment and society because this profession is part of the business and economic world. Seeing this, increases the ability of accounting graduates have to be done in an effort to anticipate the flow of change. The purpose of this study is to determine the perception of accounting students on the importance of communication skills for successful career in the accounting profession. This study was conducted by using survey method and questionnaries distributed on 212 respondents. The respondents is consist of entry level accounting students and final year accounting students from Fakultas Ekonomi dan Bisnis Universitas Indonesia. In addition, descriptive analysis is also used in this study to determine the average ability of each accounting students in communicating. The results of this study indicate that perceptio of accounting students to the needs of oral communication for a career in the accounting profession has been considered important because accounting students already understand if we want to success in accounting career, we must have a good oral communication skill. In addition, the results of this study also concluded that the perception of accounting students to the needs of oral communication for accounting profession is high. This result is obtained because accounting students have developed extensive skills, including oral communication skills and not just developing technical skills. In the results of this study also found that there is no difference in student perceptions of new students and final year students of the importance of oral communication in the accounting profession. This result can happen because the new students and final year students know the importance of oral communication in various accounting careers.

Abstrak :
What does it take to impress an audience? No more boring presentations! Presentation Success gives you what it takes to succeed?spectacularly?when you stand up to impress an audience. Packed with easy-to-use worksheets, strategies, and tips, this book delivers success. It helps you overcome "presentation fear" and makes it easy to plan, prepare, and deliver the kind of presentations that make people sit up and take notice. You?ll discover the best ways to prepare your opening, write smooth transitions, plan your Q&A session, and troubleshoot potential problem areas. You?ll learn how to use body language, communicate clearly, gain and hold attention, listen effectively, and elicit valuable feedback. Eye-opening self-evaluation exercises enable you to pull the pieces together and practice the skills you need to be a resounding success. You can use the handy resource section to access timely books, websites, and media tools to continue your learning. This is an ebook version of the AMA Self-Study course. If you want to take the course for credit you need to either purchase a hard copy of the course through amaselfstudy.

Abstrak :
Communication Basics gives you the tools to excel and impress during all kinds of coworker interactions and business presentations. Use this title to become a think-on-your-feet presenter who not only speaks with confidence and authority, but also listens to others and responds effectively.

Abstrak :
You've been there. You are about to deliver a presentation to a group of people. As you arrange your notes, your knees suddenly begin shaking. Then the strange muscle spasms begin. One eyelid twitches uncontrollably. The presentation you spent hours memorizing vanishes from your head. That's unfortunate. Oral expression--together with its nonverbal components--is the most important communication skill you can have. Think about it. In school, at home, at work you probably speak hundred of times each day, ....