Ditemukan 2 dokumen yang sesuai dengan query
Siti Namira Aisyah
"Penelitian ini bertujuan untuk mengkaji pengaruh dari kepemimpinan dan komunikasi di dalam mendukung keterbukaan pegawai untuk berubah di dalam organisasi melalui charismatic leadership communication dan transparent communication terhadap openness to change melalui efek mediasi trust in organization. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM) untuk memeriksa kecocokan keseluruhan model dan menguji kausalitas antar konstruk. Sejumlah 290 PNS di Kementerian PPN/Bappenas dengan berpartisipasi menjadi sampel penelitian. Hasil penelitian ini mengungkapkan bahwa charismatic leadership communication dan transparent communication berpengaruh positif terhadap openness to change, baik secara langsung maupun melalui mediasi trust in organization. Lebih lanjut, penelitian ini diharapkan dapat memberikan kontribusi kepada organisasi untuk mendorong peranan komunikasi baik yang dilakukan oleh pemimpin maupun organisasi secara transparan untuk meningkatkan kepercayaan pegawai terhadap organisasi, yang pada akhirnya menimbulkan adanya keterbukaan untuk berubah, khususnya di sektor publik.
The aim of this study is to examine the effect of leadership and communication in supporting employee openness to change in the organization in the form of charismatic leadership communication and transparent communication in influencing openness to change through the mediating effect of trust in organization. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) to check the fit of the entire model and test causality between constructs. A total of 290 civil servants at the Ministry of National Development Planning/Bappenas participated as research samples. The results of this study reveal that charismatic leadership communication and transparent communication have a positive effect on openness to change, both directly and partially through mediation of trust in the organization. Furthermore, this study is expected to contribute to the organization to encourage the role of good communication carried out by leaders and organizations in a transparent manner to increase employee confidence in the organization, which in turn creates openness to change, especially in the public sector."
Jakarta: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
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UI - Skripsi Membership Universitas Indonesia Library
Karensza Audira
"Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Benefit dan Perceived Risk terhadap Purchase Intention konsumen dalam konteks layanan tiket atraksi dan hiburan melalui platform Traveloka Xperience di Indonesia, dengan mempertimbangkan peran karakteristik individu berupa Openness to Change dan Compatibility. Mengadopsi pendekatan valence framework, penelitian ini juga menambahkan dimensi Hedonic Value pada konstruk Perceived Benefit.Data dikumpulkan melalui survei terhadap 200 responden yang merupakan pengguna aktif layanan Traveloka Xperience. Analisis data dilakukan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Perceived Benefit berpengaruh positif signifikan terhadap Purchase Intention, sementara Perceived Risk tidak menunjukkan pengaruh signifikan. Karakteristik Openness to Change memiliki pengaruh positif signifikan terhadap Perceived Benefit dan Purchase Intention, serta berpengaruh negatif signifikan terhadap Perceived Risk. Sementara itu, Compatibility berpengaruh positif signifikan terhadap Perceived Benefit dan Purchase Intention, namun tidak berpengaruh signifikan terhadap Perceived Risk. Temuan ini mengindikasikan bahwa dalam konteks layanan hiburan digital, persepsi manfaat dan nilai hedonik lebih dominan memengaruhi niat beli konsumen dibandingkan persepsi risiko. Selain itu, karakteristik individu seperti keterbukaan terhadap perubahan dan kesesuaian nilai berperan penting dalam membentuk persepsi konsumen terhadap layanan OTA. Implikasi dari penelitian ini dapat digunakan oleh penyedia layanan OTA untuk merancang strategi pemasaran yang lebih efektif dengan menekankan aspek manfaat dan kesenangan dalam penggunaan layanan.
This study aims to analyze the influence of Perceived Benefit and Perceived Risk on consumers’ Purchase Intention in the context of attraction and entertainment ticket services offered through the Traveloka Xperience platform in Indonesia. It incorporates individual characteristics such as Openness to Change and Compatibility into the valence framework perspective. Additionally, this research extends the Perceived Benefit construct by including a Hedonic Value dimension. Data were collected through a survey of 200 respondents who are active users of Traveloka Xperience services. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that Perceived Benefit has a significant positive effect on Purchase Intention, while Perceived Risk does not show a significant impact. Openness to Change significantly and positively affects both Perceived Benefit and Purchase Intention, and negatively affects Perceived Risk. Meanwhile, Compatibility has a significant positive influence on Perceived Benefit and Purchase Intention, but no significant effect on Perceived Risk. These results indicate that in the context of digital entertainment services, consumers are more influenced by perceptions of benefit and Hedonic Value than by Perceived Risk. Moreover, individual characteristics such as Openness to Change and Compatibility play an important role in shaping consumer perceptions toward OTA services. The implications of this study can be used by OTA service providers to design more effective marketing strategies that emphasize enjoyment and perceived value in the customer experience."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2025
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UI - Skripsi Membership Universitas Indonesia Library