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Abstrak :
ABSTRAK
Penelitian ini bertujuan untuk menentukan penilaian atribut dan kepercayaan yang memengaruhi online pengguna loyalitas online. Atribut fungsional dan relasional adalah desain visual, kemudahan penggunaan, keamanan / privasi, interaktivitas, personalisasi, kualitas dukungan, kehadiran sosial dan kegunaan komunitas virtual (Toufaily dan Pons, 2017). Pengumpulan data dilakukan dengan kuesioner yang didistribusikan menggunakan platform google form. Kuisionernya adalah dibuat online, lalu didistribusikan melalui berbagai aplikasi media sosial seperti Line, Forum Whatsapp, Twitter, dan Kaskus. Jumlah total penyebaran kuesioner dan yang dikumpulkan adalah 369 dengan 197 responden yang memenuhi syarat. Metode statistik menggunakan SEM dengan perangkat lunak AMOS. Hasil penelitian ini menunjukkan bahwa keamanan / privasi, interaktivitas, personalisasi, kualitas dukungan, kehadiran sosial dan komunitas virtual kegunaan memiliki efek positif pada kepercayaan online dan loyalitas online.

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ABSTRACT
This study aims to determine the assessment of attributes and beliefs that affect online users' online loyalty. Functional and relational attributes are visual design, ease of use, security / privacy, interactivity, personalization, quality of support, social presence and utility of virtual communities (Toufaily and Pons, 2017). Data collection was carried out with a questionnaire distributed using the Google form platform. The questionnaire is made online, then distributed through various social media applications such as Line, Whatsapp Forum, Twitter and Kaskus. The total number of questionnaires distributed and collected was 369 with 197 eligible respondents. Statistical methods use SEM with AMOS software. The results of this study indicate that security / privacy, interactivity, personalization, quality of support, social presence and virtual community usability have a positive effect on online trust and online loyalty

Abstrak :
ABSTRAK
Meningkatnya minat masyarakat untuk berbelanja online serta ketatnya persaingan usaha pada industry e-commerce mendorong pelaku usaha untuk dapat bersaing dalam membangun hubungan jangka panjang serta loyalitas dengan pelanggan mereka. Penelitian kuantitatif ini bertujuan untuk melihat pengaruh dari website quality terhadap online loyalty yang dimediasi oleh perceived velue of consumer/seller relationship dan dimoderasi oleh online shopping experience. Pengambilan sampel penelitian sebanyak 179 sampel dan melakukan analisis pengolahan data menggunakan Partial Least Square PLS . Hasil penelitian ini menunjukkan bahwa website quality pada situs Zalora Indonesia yang diukur melalui tiga dimensi, yaitu information quality, system quality dan e-service quality memiliki pengaruh positif yang signifikan terhadap perceived value of consumer/seler relationship; perceived value of consumer/seler relationship memiliki pengaruh positif yang signifikan terhadap online loyalty dan online shopping experience tidak memoderasi hubungan antara website quality pada situs Zalora Indonesia dengan perceived value of consumer/seller relationship.

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ABSTRACT
The increased public interest in online shopping and higher competition in the e commerce industry has encouraged companies to compete in building long term relationships and loyalty with their customers. The purpose of this quantitative research is to investigate the effect of website quality on online loyalty mediated by perceived value of consumer seller relationship and moderated by online shopping experience. This study collected data from 179 samples and the data is analyzed using partial Least Square PLS method. The results of this study demonstrate that the quality of Zalora Indonesia Online Shopping Website, which is measured by three dimensions, namely information quality, system quality and e service quality, has a significant positive effect on the perceived value of consumer seller relationship perceived value of consumer seller relationship has a significant positive effect on online loyalty and online shopping experience does not exert a moderating effect on the relationship between Zalora Indonesia website quality and the perceived value of consumer seller relationship.