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Abstrak :
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas merek, prestise sosial, etnosentrisme, dan materialisme terhadap sikap konsumen terhadap merek lipstik lokal dan global serta menganalisis pengaruh sikap konsumen terhadap pembelian ulang niat terhadap merek lipstik lokal dan global. Penelitian ini menggunakan desain penelitian konklusif yang ditargetkan pada sampel representatif yang besar dan data yang diperoleh melalui analisis kuantitatif. Penelitian ini melibatkan responden berjenis kelamin perempuan dan berstatus WNI, berdomisili di pulau Jawa dan berusia di atas 17 tahun, memiliki dan menggunakan kosmetik lipstik dengan merek lokal atau global. Hasilnya menunjukkan pengaruh merek kualitas, prestise sosial, dan etnosentrisme terhadap sikap konsumen merek lipstik lipstick lokal dan pengaruh kualitas merek, prestise sosial, dan materialisme pada sikap konsumen merek lipstik global. Sementara etnosentrisme tidak pengaruh pada sikap konsumen merek lipstik global dan materialisme tidak pengaruhnya terhadap sikap konsumen merek lipstik lokal. Pada tahap akhir, penelitian membuktikan bahwa ada pengaruh positif sikap konsumen consumer pada niat beli ulang konsumen merek lipstik lokal dan global. ......This study aims to determine the effect of brand quality, social prestige, ethnocentrism, and materialism on consumer attitudes towards local and global lipstick brands and to analyze the effect of consumer attitudes on repurchase intentions towards local and global lipstick brands. This study uses a conclusive research design that is targeted at a large and representative sample data obtained through quantitative analysis. This research involves respondents are female and are Indonesian citizens, domiciled on the island of Java and are over 17 years old, own and use lipstick cosmetics with local or global brands. The results show the influence of brand quality, social prestige, and ethnocentrism on consumer attitudes of local lipstick brands and the influence of brand quality, social prestige, and materialism on consumer attitudes of global lipstick brands. Meanwhile, ethnocentrism has no effect on consumer attitudes of global lipstick brands and materialism has no effect on consumer attitudes of local lipstick brands. In the final stage, the research proves that there is a positive influence of consumer attitudes on consumers' repurchase intentions of local and global lipstick brands.

Abstrak :
Skripsi ini membahas tentang hubungan antara kualiats pelayanan, nilai yang rasakan, kepuasan pelanggan dalam mempengaruhi niat pembelian kembali layanan nilai tambah selular atau yang lebih dikenal Value Added Services (VAS) pengguna Telkomsel. Hasil penelitian menunjukkan bahwa kualitas pelayanan mempunyai pengaruh positif terhadap nilai yang dirasakan pelanggan, kepuasan pelanggan dan niat pembelian kembali. Untuk variabel Nilai yang dirasakn pelanggan juga dinyatakan berpengaruh secara positif terhadap kepuasan pelanggan kemudian berpengaruh positif tetapi hubungannya negatif atau tidak signifikan terhadap niat pembelian kembali dari pelanggan VAS Telkomsel. Hubungan kepuasan pelanggan berpengaruh secara positif terhadap niat pembelian kembali dari pelanggan VAS Telkomsel. Hasil penelitian ini menyarankan agar peningkatan nilai yang dirasakan atau diterima pelanggan harus selalu ditingkatkan dan diperbaiki, sehingga bisnis yang berkelanjutan dan perolehan laba akan tetap stabil cenderung meningkat melalui pembelian kembali oleh pengguna VAS Telkomsel. ...... This thesis studies about the relationship between service quality, perceived value, customer satisfaction affects post-purchase intentions mobile value added services or better known as Value Added Services (VAS) of the Telkomsel users. Results showed that service quality has a positive impact on the perceived value by customers, customer satisfaction and post-purchase intentions. For perceived value by the customer variables also stated positively affect customer satisfaction and have a positive but a negative relationship or no significant effect on post-purchase intentions of customers VAS Telkomsel. Relationships positively affect customer satisfaction on post-purchase intentions of customers VAS Telkomsel. These results suggest that increasing the perceived value the customer receives should always be upgraded and improved, so that a sustainable business and profitability will remain stable is likely to increase through the repurchase by the user VAS Telkomsel.

Abstrak :
[Persaingan antara perusahaan di industri penerbangan yang intensif karena tekanan untuk mengurangi biaya dan meningkatkan layanan kepada pelanggan. Sebagian besar operator penerbangan yang digunakan situs Web mereka tidak hanya untuk tujuan membuat informasi yang tersedia perusahaan tetapi juga untuk memberikan secara online e-ticketing layanan kepada pelanggan mereka. Ini adalah salah satu metode pelaku industri mempekerjakan untuk meningkatkan penjualan tiket. Selain itu layanan online juga meningkatkan cara transaksi bisnis dilakukan. Tujuan dari penelitian ini adalah untuk mengetahui hubungan kualitas e-service dan kepuasan pelanggan dan untuk mengeksplorasi hubungan antara kepuasan pelanggan dan niat beli industri penerbangan layanan e-ticketing. Metode survei kenyamanan dipekerjakan dan total 152 kuesioner bisa digunakan yang digunakan untuk analisis selanjutnya Lima dimensi kualitas layanan elektronik diidentifikasi yaitu kemudahan penggunaan desain website jaminan daya tanggap dan personalisasi Hasil dari regresi ganda menunjukkan bahwa empat dari lima dimensi kualitas layanan elektronik memberikan kontribusi untuk kepuasan pelanggan. Desain Website diidentifikasi sebagai kontributor paling penting untuk kepuasan pelanggan Analisis lebih lanjut juga mengungkapkan bahwa kepuasan pelanggan dipengaruhi konsumen membeli kembali niat maskapai e-tiket. ......Competition among companies in the airlines industry is intensive due to the pressure to reduce costs and to enhance service to customers. Majority of the airline operators used their websites not only for the purpose of making available the company's information but also to provide online e ticketing service to their customers. This is one of the methods industry players employ to boost ticket sales In addition the online service also improves the way business transactions are conducted. The objectives of this study were to determine the relationship of e-service quality and customer satisfaction and to explore the relationship between customer satisfaction and purchase intention of airlines industry e-ticketing service. Convenience survey method was employed and a total of 152 useable questionnaires were utilized for subsequent analysis. Five dimensions of e-service quality were identified namely ease of use website design assurance responsiveness and personalization. Results from the multiple regression showed that four from five e-service quality dimensions significantly contributed to customer satisfaction. Website Design was identified as the most important contributor to customer satisfaction. Further analysis also revealed that customer satisfaction influenced consumers repurchase intention of airline e-tickets., Competition among companies in the airlines industry is intensive due to the pressure to reduce costs and to enhance service to customers Majority of the airline operators used their websites not only for the purpose of making available the company rsquo s information but also to provide online e ticketing service to their customers This is one of the methods industry players employ to boost ticket sales In addition the online service also improves the way business transactions are conducted The objectives of this study were to determine the relationship of e service quality and customer satisfaction and to explore the relationship between customer satisfaction and purchase intention of airlines industry e ticketing service Convenience survey method was employed and a total of 152 useable questionnaires were utilized for subsequent analysis Five dimensions of e service quality were identified namely ease of use website design assurance responsiveness and personalization Results from the multiple regression showed that four from five e service quality dimensions significantly contributed to customer satisfaction Website Design was identified as the most important contributor to customer satisfaction Further analysis also revealed that customer satisfaction influenced consumers repurchase intention of airline e tickets ]

Abstrak :
Tujuan penelitian ini adalah untuk menganalisis pengaruh evaluasi emosional dan rasional Chou Hsu 39s 2015 yang meliputi dua dimensi. Dimensi emosional adalah kepuasan terhadap kualitas hasil dan kepuasan terhadap kualitas proses. Dimensi evaluasi rasional adalah kepercayaan dan pembelajaran. Sebagai dimensi tambahan, penelitian ini juga menganalisis pengaruh kualitas informasi produk. Penelitian ini kemudian membahas tentang dimensi yang mempengaruhi konsumen untuk berbelanja dengan menggunakan faktor moderasi yaitu kebiasaan berbelanja. Data penelitian ini diperoleh dari data primer berupa kuesioner kepada 137 konsumen Shopee yang telah menggunakan Shopee dalam satu bulan terakhir. Penelitian ini menggunakan metode analisis Regresi Berganda dengan software SPSS 25 untuk menguji hipotesis penelitian. Hasil analisis ini menunjukkan bagaimana peran kebiasaan berbelanja berpengaruh terhadap evaluasi emosional, evaluasi rasional, dan kualitas informasi produk terhadap niat beli kembali konsumen Shopee Indonesia. ......The purpose of this study is to analyze the effects of emotional and rational evaluation Chou Hsu 39s 2015 , which includes two dimensions. The dimension of emotional is the satisfaction with the quality of the results and the satisfaction with the quality of the process. The dimension of rational evaluation is trust and learning. As additional dimension, this study also analyzed the effect of product information quality. This study then discusses the dimensions that influence consumers to shop by using the moderation factor, namely shopping habit. This research data is obtained from primary data, which is questionnaire to 137 Shopee consumers who have used Shopee in the last one month. This research uses Multiple Regression analysis method with SPSS 25 software to test the research hypothesis. The results of this analysis show how the role of shopping habits affect the emotional evaluation, rational evaluation, and quality of product information on repurchase intention consumers Shopee Indonesia.