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Abstrak :
Untuk dapat merasa bahagia, kemampuan individu dalam melakukan inhibitory control terhadap informasi negatif yang tidak relevan sangatlah penting. Namun, kondisi emosional yang bersifat sementara seperti mood dan perubahan afek positif dikenal dapat memengaruhi performa fungsi kognitif ini. Penelitian ini bertujuan untuk melihat hubungan antara inhibitory control dan tingkat kebahagiaan dengan mood dan perubahan afek positif sebagai moderator. Sebanyak 119 partisipan yang sehat mental berusia 18 - 35 tahun (M = 21,5 tahun) berpartisipasi dalam penelitian ini. Sejumlah 59 partisipan menerima induksi mood positif dan 60 orang menerima induksi mood netral. Tingkat kebahagiaan diukur menggunakan Subjective Happiness Scale (Lyubomirsky & Lepper, 1999), mood diukur menggunakan The Positive and Negative Affect Schedule (Watson et al., 1988), sedangkan perubahan afek positif diukur dari selisih penilaian afek positif sebelum (Pre PA) dan setelah (Post PA) induksi mood dilakukan. Performa inhibitory control untuk informasi negatif diukur menggunakan tugas Negative Affective Priming. Hasil analisis moderasi dengan PROCESS model 2 menunjukkan bahwa performa inhibitory control untuk informasi negatif adalah prediktor positif dan signifikan untuk tingkat kebahagiaan. Mood memoderasi secara signifikan hubungan antara performa inhibitory control terhadap informasi negatif dan tingkat kebahagiaan, tetapi perubahan afek positif tidak memoderasi hubungan ini. Selain itu, berdasarkan analisis moderasi PROCESS model 1, pada kondisi mood netral, terdapat korelasi positif antara inhibitory control untuk informasi negatif dan tingkat kebahagiaan. Sebaliknya, pada kondisi mood positif, terdapat korelasi negatif antara inhibitory control untuk informasi negatif dan tingkat kebahagiaan. Temuan dalam penelitian ini menunjukkan bahwa dinamika hubungan antara performa inhibitory control dalam menghambat informasi negatif dan tingkat kebahagiaan dipengaruhi oleh mood partisipan. ......Largely influenced by moodIn order to be happy, it is important to hone the ability to inhibit irrelevant negative information. However, temporary emotional states such as mood and changes in positive affect are known to affect the performance of inhibitory control. The current study aimed to examine the moderating roles of mood and changes in positive affect on the relationship between inhibitory control and happiness. A total of 119 mentally healthy participants aged 18-35 years (M = 21.5 years) participated in this study. Fifty-nine participants received positive mood induction and 60 participants received neutral mood induction. Happiness was measured using the Subjective Happiness Scale (Lyubomirsky & Lepper, 1999), mood was measured using The Positive and Negative Affect Schedule (Watson et al., 1988), while changes in positive affect was measured by calculating the difference between the levels of positive affect before (Pre PA) and after (Post PA) the mood induction procedure. Inhibitory control performance for irrelevant negative information was measured using Negative Affective Priming Task. The results of the moderation analysis using PROCESS model 2 showed that inhibitory control performance for negative information was a significant and positive predictor for happiness. Interestingly, mood significantly moderated the relationship between inhibitory control for negative information and happiness, but changes in positive affect did not moderate this relationship. Based on analysis using PROCESS model 1, in neutral mood condition, there was a positive correlation between inhibitory control for negative information and happiness. Conversely, in positive mood condition, there was a negative correlation between inhibitory control for negative information and happiness. Thus, the findings of this study suggest that the relationship between inhibitory control for irrelevant negative information and happiness is largely influenced by mood.

Abstrak :
Trend minuman boba semakin berkembang pesat di Indonesia dan mengakibatkan persaingan yang semakin ketat di antara merek-merek. Tujuan dari penelitian ini adalah untuk menganalisis dampak elemen-elemen anthropomorfik pada merek minuman boba terhadap pembentukan tiga aspek penting, yaitu resistance to negative information, repurchase intention, dan brand defense yang dimediasi oleh brand trust dan brand love. Responden dari penelitian ini terdiri dari 400 orang yang dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa brand anthropomorphism memiliki pengaruh positif terhadap pembentukan variabel yang dituju dan juga terhadap variabel mediasi. Penelitian ini bermanfaat untuk menambah pengetahuan terkait penggunaan brand anthropomorphism dalam membentuk resistance to negative information, repurchase intention, dan brand defense. ......The trend of bubble tea consumption is rapidly expanding in Indonesia, leading to intensified competition among brands. The objective of this research is to analyze the impact of anthropomorphic elements in bubble tea brands on the formation of three crucial aspects: resistance to negative information, repurchase intention, and brand defense, mediated by brand trust and brand love. The respondents for this study consisted of 400 individuals analyzed through Structural Equation Modeling (SEM). The research findings reveal that brand anthropomorphism exerts a positive influence on the formation of the targeted variables and also on the mediating variables. This study contributes to enhancing knowledge regarding the utilization of brand anthropomorphism in shaping resistance to negative information, repurchase intention, and brand defense.

Abstrak :
ABSTRAK Penelitian ini didasarkan pada konsep baru hasil temuan penelitian Tormala et al. (2012) mengenai preferensi pada potensi yang menunjukkan bahwa individu cenderung menilai potensi calon karyawan lebih tinggi dibandingkan prestasi. Namun, studi Tormala et al. (2012) yang disebut The Preference for Potential tersebut menguji informasi yang bersifat positif, belum diuji untuk informasi bersifat negatif. Penelitian ini melanjutkan studi The Preference for Potential dengan konten informasi negatif, yaitu potensi dan prestasi negatif. Peneliti ingin mengetahui bagaimana pengaruh potensi dan prestasi negatif terhadap preferensi pada potensi dalam menilai calon karyawan melalui daftar riwayat hidup atau curriculum vitae. Penelitian dilakukan pada 200 partisipan yang merupakan mahasiswa Universitas Indonesia yang terbagi ke dalam 4 kelompok, yaitu kelompok potensi positif, potensi negatif, prestasi positif dan prestasi negatif. Hasil penelitian menunjukkan adanya pengaruh yang signifikan melalui pengujian One-way ANOVA (p < .05) antara informasi terhadap preferensi dalam menilai calon karyawan.

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ABSTRACT This study is based on recent finding from Tormala et al. (2012) about preference for potential which shows that one can rate employee candidate potential more than achievement. However, their study called The Preference for Potential tested on positive information, it hasn?t been tested on the negative one. This study continues the study of The Preference for Potential with negative information contents, which are negative potential and negative achievement. Researcher wants to figure out about the effect of negative potential and negative achievement towards preference for potential in rating employee candidate through his curriculum vitae. The study is conducted on 200 participants whose are students of Universitas Indonesia, divided into 4 groups: positive potential, negative potential, positive achievement, and negative achievement. The study resulted that there is a significance effect through One-way ANOV test (p < .05) between information towards preference in rating the employee candidate.

Abstrak :
Gamifikasi pada industri e-commerce sudah menjadi tren sejak tahun 2019. Merujuk pada riset Snapcart, gamification di dalam aplikasi menjadi dasar oleh konsumen untuk mengakses ke platform e-commerce terlebih selama bulan ramadhan dan pandemi Covid-19. Skripsi ini memiliki tujuan untuk menganalisis bagaimana pengaruh dari pengalaman gamification marketing activities terhadap loyalitas merek, positive word of mouth dan resistensi terhadap informasi negatif melalui nilai utilitarian, nilai hedonik, kepuasan dan brand love pada pengguna Tokopedia Games. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survei berdasarkan purposive sampling. Jumlah responden dalam penelitian ini adalah 218 responden yang didapatkan melalui online questionnaire. Dengan analisis menggunakan Structural Equation Modeling (SEM), penelitian ini menunjukkan bahwa pengalaman gamification marketing activities berpengaruh signifikan terhadap utilitarian value dan hedonic value, kemudian utilitarian value dan hedonic value berpengaruh signifikan terhadap satisfaction. Penelitian ini juga menunjukkan adanya pengaruh signifikan antara hedonic value terhadap brand love tetapi untuk utilitarian value tidak berpengaruh secara signifikan terhadap brand love, kemudian terdapat hubungan yang signifikan antara satisfaction dengan brand love yang kemudian brand love menunjukkan pengaruh yang signifikan terhadap brand loyalty, positive word of mouth dan resistance to negative information.  ......Gamification in the e-commerce industry has been a trend since 2019. According to Snapcart research, gamification in applications are the basis for consumers to access e-commerce platforms, especially during the month of Ramadan and the Covid-19 pandemic. This thesis aims to analyze how the influence of the experience of gamification marketing activities on brand loyalty, positive word of mouth and resistance to negative information through hedonic values, utilitarian values, satisfaction and brand love on Tokopedia Game users. This study uses a quantitative approach through a survey method based on purposive sampling. The number of respondents in this study were 218 respondents obtained through an online questionnaire. By analysis using structural equation modeling (SEM), this study shows that the experience of gamification marketing activities has a significant effect on utilitarian value and hedonic value, then utilitarian value and hedonic value significantly affect satisfaction. This study also shows a significant effect between hedonic value on brand love but for utilitarian value it does not have a significant effect on brand love, then there is a significant relationship between satisfaction and brand love which then brand love shows a significant influence on brand loyalty, positive word of mouth and resistance. to negative information.