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"Ketatnya persaingan antara mal di Kota Jakarta membuat setiap manajemen mal yang ada di Jakarta berlomba-lomba memuaskan pengunjung mal dengan tujuan dapat bertahan dalam industri untuk jangka waktu yang lama. Atribut mal merupakan sarana untuk memenuhi dan meningkatkan kepuasan pengunjung mal. Tujuan pertama penelitian ini adalah untuk mengetahui atributatribut mal yang membantu meningkatkan kepuasan pengunjung mal saat berbelanja. Motivasi berbelanja terdiri dari dua yaitu motivasi berbelanja hedonik dan utilitarian. Dengan mempertimbangkan motivasi berbelanja pengunjung, tujuan kedua dalam penelitian ini adalah untuk mengetahui atribut mal apa saja yang hubungannya terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja hedonik, dan atribut mal apa saja yang hubungannya terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja utilitarian.Dalam penelitian ini, penulis menggunakan SEM-PLS dengan aplikasi WarpPLS 3.0. Kuesioner disebar pada 236 responden. Berdasarkan pertanyaan afirmatif yang diberikan, responden terbagi menjadi dua, yaitu 116 pengunjung dengan kecenderungan motivasi berbelanja hedonik dan 120 pengunjung dengan kecenderungan motivasi berbelanja utilitarian. Hasil dari penelitian adalah atribut mal kenyamanan, kualitas toko di dalam mal, kualitas layanan pelanggan, dan suasana di dalam mal merupakan atribut mal yang berpengaruh positif terhadap kepuasan pengunjung. Pengaruh atribut mal kenyaman terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja hedonik sedangkan pengaruh atribut mal kualitas toko di dalam mal dan kualitas layanan pelanggan terhadap kepuasan pengunjung akan lebih kuat pada pengunjung yang memiliki kecenderungan motivasi berbelanja utilitarian.

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Intense competition between malls in Jakarta makes every mall management in Jakarta vying satisfy mall visitors with the aim to survive in the industry for long periods of time. Mall attributes are means to meet and improve visitor satisfaction. The first objective of this study was to determine the attributes of the mall that help improve visitor satisfaction. Shopping motivation are consists of two, they are hedonic shopping motivation and utilitarian shopping motivation. Taking into account the shopping motvation, the second objective of this research was to determine what mall attributes that effect to visitor satisfaction will be stronger on the visitors who have a hedonic shopping motivation tendency and what mall attributes that effect to visitor satisfaction will be stronger on visitors which have a utilitarian shopping motivation tendency.In this study, the authors use the SEM-PLS with WarpPLS 3.0 applications. The questionnaire was distributed to 236 respondents. Based on the given affirmative question, respondents were divided into two, namely 116 visitors with a hedonic shopping motivation tendency and 120 visitors with utilitarian shopping motivation tendency. Results of the study are mall attributes of comfort, quality of retailer, the quality of customer service, and mall environment have positive effect on visitor satisfaction. The effect of confortable attributeto visitor satisfaction will be stronger for the visitors who have a hedonic shopping motivation tendency while the effect of quality of retailer and quality of customer service to visitor satisfaction will be stronger to the visitors who have a utilitarian shopping motivation tendency."

"[ABSTRAKBerbelanja merupakan salah satu kegiatan yang dilakukan atas dasar motivasi utilitarianism dan hedonism. Identifikasi atas motivasi yang mendorong konsumen untuk berbelanja dapat membantu kesuksesan suatu produk. Oleh karena itu penelitian ini bertujuan untuk mengetahui konsekuensi hubungan antara motivasi berbelanja terhadap intentional loyalty dan penyebaran word of mouth dengan price consciousness sebagai variabel mediasi. Penelitian ini akan diuji berdasarkan dua saluran distribusi yang berbeda yakni offline dan online. Survei yang dilakukan terhadap 330 responden dengan menggunakan metode structural equation modeling, membuktikan bahwa motivasi berbelanja berpengaruh signifikan dan positif dengan intentional loyalty, word of mouth serta price consciousness secara simultan. Perbandingan terhadap saluran distribusi offline dan online menunjukkan bahwahubungan motivasi berbelanja dengan price consciousness dan intentional loyalty lebih kuat terhadap perbelanjaan secara offline dibandingkan online. Sedangkan hubungan antara motivasi berbelanja dengan word of mouth, antara price consciousness dengan word of mouth serta price consciousness dengan intentional loyalty lebih kuat terhadap perbelanjaan secara online dibandingkan offline.

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ABSTRACTShopping is one of the activities that occurred as a result from utilirianism and hedonism motivation. The identification of shopping motivations, which encourages consumers to shop, is a favorable outcome to achieve desired objectives of a product success. Therefore, this study aims to know the consequences of a relationship between motivation to shop with intentional loyalty and word-of-mouth, using price consciousness as a mediation variable. The output of this research will be tested based on two different distribution channel such as online and offline. This survey, by using 330 customer as respondents and SEM method, found the relationship between shopping motivation, price consciousness and intentional loyalty simultaneously. However, shopping motivation has greater influence to word-of mouth and intentional loyalty on online channel than offline channel. Another stronger influence was also found in the relationship between price consciousness towards both variable, word of mouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.;Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel., Shopping is one of the activities that occurred as a result from utilirianism andhedonism motivation. The identification of shopping motivations, which encouragesconsumers to shop, is a favorable outcome to achieve desired objectives of a productsuccess. Therefore, this study aims to know the consequences of a relationshipbetween motivation to shop with intentional loyalty and word-of-mouth, using priceconsciousness as a mediation variable. The output of this research will be tested basedon two different distribution channel such as online and offline. This survey, by using330 customer as respondents and SEM method, found the relationship betweenshopping motivation, price consciousness and intentional loyalty simultaneously.However, shopping motivation has greater influence to word-of mouth and intentionalloyalty on online channel than offline channel. Another stronger influence was alsofound in the relationship between price consciousness towards both variable, word ofmouth and intentional loyalty, on online channel.]"