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Abstrak :
Tujuan penelitian ini adalah untuk mengetahui pengaruh faktor eksternal persepsi mobility(Perceived Mobility), Persepsi kemudahan adaptasi (Perceived Adaptivity), persepsi kecepatan akses (Perceived Processing Speed), sistem dan kualitas layanan (System and Service Quality), kepuasan (Satisfaction) terhadap persepsi kegunaan suatu produk (Perceived Usefulness), sikap(Attitude), dan minat untuk menggunakan produk (Intention to Use) pada pengguna BOLT! Mobile WI-fi. Pengolahan digunakan yaitu Structural Equation Modelling (SEM) dengan jumlah data yang berasal dari 78 responden. Hasil yang didapat adalah terdapat pengaruh antara Attitude dengan Intention To Use, Perceived Procesing Speed dengan Attitude, Satisfaction dengan Intention To Use, Perceived Mobility dengan Perceived Usefulness, dan Perceived Mobility dengan System and Service Quality.

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The purpose of this paper is defining the effect of external factor (perceived mobility, perceived adaptivity, perceived processing speed, system and service quality, satisfaction, and perceived usefulness, attitude, intention to use)of BOLT! Mobile Wi-fi’s users. Questionnaires were sent to 78 respondents who had bought BOLT! Mobile Wi-fi. the data was analized with Structural Equation Modeling (SEM) technique. The result indicated that attitude affected intention to use, perceived procesing speed affected attitude, satisfaction affected intention to use, perceived mobility affected perceived usefulness, and perceived mobility affected system and service quality.;

Abstrak :
Penelitian ini membahas tentang pengaruh keahlian salesperson dan trust belief pada drugstore terhadap minat konsumen untuk membeli nutrasetika dengan mengadopsi penelitian Tsai et al. (2010) yang menggunakan kerangka Theory of Reasoned Action (TRA) yang melibatkan mediasi oleh variabel sikap dan norma subjektif. Dengan mengambil 150 responden, data hasil penelitian dioleh menggunakan Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa keahlian salesperson dan trust belief pada drugstore tidak bisa secara langsung mempengaruhi minat konsumen untuk membeli nutrasetika melainkan harus melalui mediasi sikap dan norma subjektif.

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This research discussed about the effect of salesperson?s expertise and trust belief on drugstore on consumer?s intention to purchase nutraceuticals by adopting the research by Tsai et al. (2010) which used the Theory of Reasoned Action (TRA) that involving mediation of attitude and subjective norm. 150 respondents was surveyed and the data were analyzed using Structural Equation Modeling (SEM). Results show that salesperson?s expertise and trust belief on drugstore can not directly affect consumer?s intention to purchase nutraceuticals but through mediation of attitude and subjective norm.