Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
ABSTRAK
Penelitian ini membahas mengenai bagaimana seorang micro-celebrity, dalam konteks penelitian ini adalah selebgram Shirin Al-Athrus, mengkonstruksikan personanya di Instagram. Penelitian ini akan menggunakan konsep micro-celebrity dan pendekatan persona. Penelitian ini merupakan penelitian kualitatif dengan metodologi studi kasus. Penelitian ini berusaha melihat perspektif berbagai pihak yang bersinggungan dengan Shirin, seperti, admin fanpage, anggota tim Shirin,dan pihak brand dengan tujuan mengeksplorasi pandangan masing-masing pihak mengenai konstruksi persona Shirin. Hasil penelitian ini menemukan bahwa konstruksi persona Shirin merupakan persona yang positif, yang pada akhirnya membuka kesempatan bagi dirinya untuk memonetisasi akun Instagram miliknya.

---

ASTRACT
This research discusses about how a micro-celebrity, in this context is selebgram Shirin Al-Athrus, construct her persona on Instagram. This research uses micro-celebrity concept and persona approach. This research is a qualitative research and uses case study methodology. This research tries to see perspective from various parties that intersects with Shirin, such as followers, fanpage administrator, Shirins team member, and employee from the brand Shirin works with with the aim to explore each partys view about Shirins persona construction. This research finds that Shirins persona is a positive one, that in the end opens various opportunities for her to monetize her Instagram account.

Abstrak :
Drawn from the notion that Twitter is a suitable context for micro-celebrity practices (Marwick, 2010) this research examines interactions between Indonesian Twitter-celebrities called selebtwits and their followers. The results suggest that several strategies include: stimulated conversation, audience recognition, and various level of self-disclosure that have been conducted by the selebtwits to maintain the relationship with their followers. This research also found that from the follower viewpoint, interaction with selebtwits is often perceived as an “endorsement” and “achievement”. However, there are others who are not particularly fond of the idea of the selebtwits-follower’s engagement. Some selebtwits-followers’ interactions lead to “digital intimacy”, while others resemble parasocial interaction and one-way communication. Furthermore, this study suggests that in the broader context, selebtwits are perceived in both positive and negative ways.

Abstrak :
ABSTRAK
Media sosial adalah media yang paling sering digunakan oleh masyarakat saat ini, salah satunya Instagram. Dari Instagram, seseorang mampu memperluas jaringannya hingga membangun citra yang akan dilihat oleh khalayak luas. Banyaknya pengikut di akun media sosial membuat seseorang kerap disebut sebagai micro-celebrity. Di antara banyaknya percabangan micro-celebrity di Indonesia (beauty influencer, mom-influencer, food blogger, dan lain-lain), keberadaan mom-influencer mendapatkan perhatian besar dari publik. Popularitasnya di media sosial membuat mereka perlu membangun personal branding dan self-presentation terbaiknya. Tulisan ini menganalisis bagaimana mom-influencer mempresentasikan personal branding-nya di Instagram menggunakan The Eight Unbreakable Laws of Personal Branding dan lima strategi self-presentation. Dalam pengaplikasiannya, tiga mom-influencer yang dibahas pada tulisan ini berhasil mengaplikasikan prinsip specialization, personality, distinctiveness, visibility, unity, persistence, dan goodwill, serta strategi ingratiation dan competence. Mereka juga dapat dikategorikan sebagai achieved micro-celebrities, yang kepopulerannya didapatkan dengan usaha-usaha yang mereka lakukan di belakangnya. Akhirnya, personal branding yang dipresentasikan oleh ketiga mominfluencer pada akun Instagramnya sudah dilakukan secara konsisten, yakni sebagai ibu muda yang mampu menyeimbangkan antara perhatiannya dengan keluarga dan pekerjaan lain yang mereka lakukan dari rumah.

---

ABSTRACT
Social media is one of the most often used by society today, one of them is Instagram. From Instagram, people are able to widen their network and build their image that will be seen by their audiences. The large number of followers on social media accounts make someone often referred as micro-celebrity. Among many branching of micro-celebrities in Indonesia (beauty influencers, mom-influencers, food bloggers, etc.), the existence of mominfluencers received great attention from public. Their popularity in social media make them need to build their best personal branding and self-presentation. This essay analyzes how mom-influencers present their personal branding on Instagram using The Eight Unbreakable Laws of Personal Branding and five self-presentation strategies. In its application, the three mom-influencers discussed in this essay have successfully applied the law of specialization, personality, distinctiveness, visibility, unity, persistence, and goodwill, as well as ingratiation and competence strategies. They can also be categorized as achieved micro-celebrities, whose popularity is gained by the efforts they made behind it. Finally, the personal branding presented by the three mom-influencers on her Instagram account has been done consistently, which is as young moms who are able to balance their attention between family and other works they do from home.

Abstrak :
Media sosial adalah media yang memiliki banyak pengguna dan digemari oleh masyarakat saat ini. Salah satu media sosial yang paling banyak digunakan adalah Instagram. Di Instagram, kita dapat membagikan informasi dan berinteraksi melalui teks, video, foto, dan suara.  Namun, ternyata fungsi Instagram saat ini bukan hanya sebagai media komunikasi saja, tetapi juga dapat membentuk citra diri seseorang. Citra diri ini berkaitan erat dengan self-representation. Para pengguna Instagram seakan-akan merasa mendapatkan bentuk penghargaan diri yang sangat luar biasa karena dapat melakukan representasi diri melalui media sosial yang sesuai dengan ekspektasi mereka. Salah satu bentuk dari self-representation adalah dengan membangun citra tubuh agar dapat menarik lebih banyak pengikut. Karena memiliki daya tarik dan exposure yang tinggi, mereka bisa mendapatkan tawaran dari berbagai brand dan menghasilkan uang. Hal tersebut dilakukan oleh mayoritas selebriti mikro tanah air. Dalam implementasinya, selebriti mikro memiliki kharisma  dan penampilan fisik bukan seperti orang biasa. Hal ini bukanlah hal yang negatif jika media sosial dijadikan self-representation, namun hal ini dapat mempengaruhi persepsi representasi diri bagi pengguna media sosial yang dapat berdampak pada kehidupan yang sesungguhnya. ......Social media is the media most favored by the public in the current era. One of the most widely used social media is Instagram. On Instagram, we can share information and interact through text, video, photos and sound. However, it turns out that the current function of Instagram is not only as a medium of communication, but also can shape one's self-image. This self-image is closely related to self-representation. Instagram users seem to feel that they are getting an extraordinary form of self-esteem because they can represent themselves through social media according to their expectations. One form of self-representation is building body image in order to attract more followers. Because they have high traction and exposure, they can get offers from various brands and make money. This is done by the majority of Indonesian micro celebrities. In its implementation, micro celebrities have charisma and physical appearance that are not like ordinary people. This is not a negative thing if social media is used as self-representation, but this can affect the perception of self-representation for social media users which can have an impact on real life.