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Abstrak :
Anime Jepang merupakan salah satu produk budaya populer Jepang yang mengubah gambaran negara Jepang menjadi negara yang dianggap memiliki budaya yang menarik di mata negara lain. Anime Jepang pertama kali ditayangkan di televisi Indonesia sejak tahun 1962. Saat ini meskipun penayangan anime Jepang di televisi Indonesia tidak sebanyak pada tahun 1990-an, melalui film layar lebar, majalah, internet, dan berbagai media lainnya anime Jepang masih digemari di Indonesia. Tugas akhir ini akan membahas mengenai aspek mediascapes dalam penyebaran anime Jepang di Indonesia melalui berbagai macam media. Penelitian ini menggunakan teori globalisasi Arjun Appadurai dengan memfokuskan pada aspek mediascapes. Analisis dilakukan dengan pemaparan media-media yang menyebarkan anime Jepang di Indonesia. ...... Japanese anime is an example of Japan popular culture which changed Japan image into a country that have a culture that is considered attractive in the eyes of other countries. Japanese anime first aired in Indonesian television since 1962. Even though Indonesia television did not air many Japanese anime after 1990s, through movie theatre, magazine, internet, and various other media, Japanese anime still popular in Indonesia. This final project will discuss about the aspects of mediascapes on the dissemination of Japanese anime in Indonesia through various media. This study uses the theory of globalization from Arjun Appadurai by focusing on the aspects of mediascapes. The research will be carried out by presenting various media that disseminate Japanese anime in Indonesia.

Abstrak :
Contemporary postmodern culture is characterized by a diversity of cultural forms, the intensive use of high technology, and the multiple identities of its members. The represantation of which can be seen in cultural media as in print and electronic media. This study questions the ideological implications of these media and the construction of identities in contemporary society. By analyzing different ads in various Indonesian media with multi-perspective approach, the findings demonstrate how the ideological implications are constructed in imagination, information, technology and figures, in addition, cultural media also involves a network of cultural, social, philosophical and economic aspects in their operations which in turn can cause identity shifts for theiroperations which in turn can cause identity shifts for their users.

Abstrak :
Museum merupakan daya tarik wisata budaya yang memiliki potensi besar untuk mendatangkan wisatawan, tetapi rendahnya antusias masyarakat untuk mengunjungi museum sebagai tempat wisata budaya membuat museum seringkali dianggap sebagai tempat yang hanya menyimpan barang-barang kuno dan membosankan. Untuk mengubah citra museum yang kuno, diperlukan upaya untuk mengubah persepsi publik terhadap museum sebagai lembaga yang ketinggalan zaman. Hal ini dapat dilakukan melalui berbagai langkah seperti memanfaatkan media sosial sebagai alat promosi yang efektif. Dalam hal ini, saya terlibat secara langsung dalam pengelolaan media sosial Museum Nasional. Metode yang digunakan dalam tulisan ini adalah autoetnografi. Tulisan ini menjabarkan hasil pengamatan dan refleksi pengalaman magang saya untuk menjelaskan pemanfaatan media sosial oleh Humas Museum Nasional dalam upaya memperkenalkan Museum Nasional kepada publik melalui kerangka perspektif antropologi. Hasilnya menunjukkan bahwa pengelolaan media sosial memiliki peran penting dalam memperkenalkan Museum Nasional kepada publik. Dengan memanfaatkan platform media sosial seperti Instagram, Facebook, Twitter, dan YouTube, museum mampu memperluas jangkauan komunikasi dan membangun interaksi yang lebih personal dengan pengunjung. Melalui konten yang menarik dan informatif, pemanfaatan media sosial dapat meningkatkan kesadaran publik tentang koleksi, acara, dan kegiatan museum. ...... Museums are cultural attractions with great potential to attract tourists. However, the low interest of the public in making museums a tourist destination often leads to the perception that museums are places that merely store old and boring artifacts. To change this outdated image of museums, efforts are needed to alter the public's perception of museums as outdated institutions. One effective approach is to utilize social media as a promotional tool. In this context, I was directly involved in managing the social media of the National Museum. The methodology used in this paper is autoethnography. This paper describes the observations and reflections from my internship experience, focusing on the utilization of social media by the Public Relations Department of the National Museum to introduce the museum to the public through an anthropological perspective. The results highlight the significant role of social media management in introducing the National Museum to the public. By leveraging platforms such as Instagram, Facebook, Twitter, and YouTube, museums can expand their communication reach and establish more personal interactions with visitors. Through engaging and informative content, the utilization of social media can enhance public awareness of the museum's collections, events, and activities.