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"Dari tahun ke tahun jumlah universitas di Indonesia yang menawarkan berbagai program pendidikan terus meningkat. Peningkatan ini memicu persaingan antar perguruan tinggi di Indonesia yang semakin intensif. Salah satu solusi jangka panjang yang dapat dilakukan oleh pihak universitas adalah dengan menumbuhkan student loyalty pada mahasiswa. Penelitian ini bertujuan untuk mencari tahu peran student satisfaction sebagai mediator terhadap hubungan student trust dan student loyalty pada mahasiswa yang duduk minimal di semester enam. Alat ukur yang digunakan pada penelitian ini adalah Trust in Higher Education Scale (THES) yang dikembangkan oleh Ünal Deniz dan Mehmet Akif Erdener (2023) dan telah diadaptasi oleh peneliti dalam bahasa Indonesia, alat ukur Student Satisfaction yang dikembangkan oleh Tuan (2012) dan telah diadaptasi ke dalam bahasa Indonesia oleh Abdallah (2013), serta alat ukur student loyalty yang dikembangkan oleh Li (2013) dan telah diadaptasi ke dalam Bahasa Indonesia oleh Hadi (2018). Penelitian ini menggunakan metode statistik korelasional dan mediasi sederhana. Data yang diperoleh dari 150 mahasiswa dengan mayoritas mahasiswa di semester delapan menunjukkan bahwa terdapat korelasi antara student trust dan student satisfaction, student trust dan student loyalty, serta student satisfaction dan student loyalty. Analisis mediasi sederhana menunjukkan bahwa student satisfaction memediasi hubungan student trust dan student loyalty. Implikasi dari penelitian adalah penting bagi perguruan tinggi di Indonesia untuk membangun student trust terhadap perguruan tinggi dan student satisfaction agar dapat diperoleh student loyalty yang pada akhirnya akan berkontribusi terhadap pengembangan perguruan tinggi kelak.

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The number of universities in Indonesia offering various educational programs has continued to increase year by year. This increase has triggered increasingly intense competition among universities in Indonesia. One long-term solution that universities can implement is to foster student loyalty. This research aims to investigate the role of student satisfaction as a mediator in the relationship between student trust and student loyalty among students who are at least in their sixth semester. The measuring instruments used in this research are the Trust in Higher Education Scale (THES) developed by Ünal Deniz and Mehmet Akif Erdener (2023) and adapted by the researcher into Indonesian, the Student Satisfaction scale developed by Tuan (2012) and adapted into Indonesian by Abdallah (2013), and the student loyalty scale developed by Li (2013) and adapted into Indonesian by Hadi (2018). This research employs correlational statistics and simple mediation methods. Data obtained from 150 students, the majority of whom are in their eighth semester, indicate correlations between student trust and student satisfaction, student trust and student loyalty, as well as student satisfaction and student loyalty. Simple mediation analysis shows that student satisfaction mediates the relationship between student trust and student loyalty. The implication of this research is that it is crucial for universities in Indonesia to build student trust and student satisfaction to achieve student loyalty, which will ultimately contribute to the future development of the university."

"Loyalitas mahasiswa atau student loyalty merupakan komitmen jangka panjang yang dimiliki oleh mahasiswa dan berperan penting dalam pengembangan layanan pendidikan di institusi pendidikan tinggi secara berkelanjutan, baik dalam dukungan finansial maupun rekomendasi kepada orang lain. Penelitian ini bertujuan untuk mengetahui peran student satisfaction sebagai mediator dalam hubungan sense of belonging dan student loyalty. Penelitian ini melibatkan 120 mahasiswa sarjana yang mengikuti perkuliahan minimal di semester 6 dengan tiga instrumen penelitian, yakni UBQ, Student Satisfaction, dan Student Loyalty. Analisis statistik melalui PROCESS v4.2 membuktikan bahwa student satisfaction memediasi hubungan sense of belonging dan student loyalty (β=0,149, BootSE = 0,027, CI95% [0,09/0,20]), serta terdapat hubungan langsung (direct effect) antara sense of belonging dan student loyalty (β = 0,170, p<0,01). Sehingga dapat disimpulkan bahwa secara parsial student satisfaction memediasi hubungan sense of belonging dengan student loyalty. Dari hasil penelitian ini disarankan perguruan tinggi meningkatkan sense of belonging dan student satisfaction melalui kualitas layanan pendidikan untuk mempertebal loyalitas mahasiswa mereka.

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Student loyalty is a long-term commitment owned by students and plays an important role in the development of educational services in higher education institutions on an ongoing basis, both in financial support and recommendations to others. This study aims to determine the role of student satisfaction as a mediator in the relationship between sense of belonging and student loyalty. This study involved 120 undergraduate students who attended lectures at least in semester 6 with three research instruments, namely UBQ, Student Satisfaction, and Student Loyalty. A statistical analysis through PROCESS v4.2 demonstrated that student satisfaction plays a mediating role in the relationship between sense of belonging and student loyalty, with the indirect effect being β = 0.149, BootSE = 0.027, and a CI95% [0.09/0.20] and a significant direct effect between sense of belonging and student loyalty, with β = 0.170, p <0.01. It can be concluded that student satisfaction partially mediates the relationship between sense of belonging and student loyalty. Based on the results of this study, it is recommended that universities enhance both sense of belonging and student satisfaction through the quality of educational services in order to strengthen the loyalty of their students."

"Loyalitas mahasiswa menjadi salah satu faktor penting bagi keberlangsungan dan keberlanjutan institusi perguruan tinggi. Penelitian ini bertujuan untuk menguji peran komitmen mahasiswa terhadap perguruan tinggi sebagai mediator dalam hubungan antara kepuasan mahasiswa dan loyalitas mahasiswa. Alat ukur yang digunakan pada penelitian ini adalah  Students' Commitment to the Educational Institutes dari Alvi dan Sharma (2021), alat ukur Student Loyalty yang dikembangkan oleh Li (2013) dan diadaptasi ke dalam Bahasa Indonesia oleh Hadi (2018), serta alat ukur Student Satisfaction yang dikembangkan oleh Tuan (2012) dan diadaptasi ke dalam Bahasa Indonesia oleh Abdallah (2013). Data diambil dari 120 mahasiswa strata satu yang sedang menempuh perkuliahan minimal semester enam di perguruan tinggi di Indonesia. Analisis dilakukan menggunakan SPSS Versi 29.0.2.0 dan PROCESS versi 4.3. Hasil analisis PROCESS (Model 4) menunjukkan bahwa komitmen mahasiswa terhadap perguruan tinggi memediasi hubungan antara kepuasan mahasiswa dan loyalitas mahasiswa (𝛽 = .11, BootSE= .036, CI 95% [.04, .18]). Penelitian ini menunjukkan apabila kepuasan mahasiswa meningkat, maka komitmen mahasiswa terhadap perguruan tingginya akan meningkat, diikuti peningkatan loyalitas mahasiswa pada perguruan tingginya.

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Student loyalty is a crucial factor for the sustainability and continuity of higher education institutions. This study aims to examine the role of student commitment to higher education institutions as a mediator in the relationship between student satisfaction and student loyalty. The measurement tools used in this study are the Students' Commitment to the Educational Institutes from Alvi and Sharma (2021), the Student Loyalty Scale developed by Li (2013) and adapted into Indonesian by Hadi (2018), and the Student Satisfaction Scale developed by Tuan (2012) and adapted into Indonesian by Abdallah (2013). Data were collected from 120 undergraduate students who were in at least their sixth semester at various higher education institutions. The analysis was conducted using SPSS Version 29.0.2.0 and PROCESS version 4.3. The results of the PROCESS analysis (Model 4) indicate that student commitment to their educational institution mediates the relationship between student satisfaction and student loyalty (𝛽 = .11, BootSE= .036, CI 95% [.04, .18]). This study demonstrates that when student satisfaction increases, their commitment to the institution also increases, leading to an enhancement in student loyalty."

"Dalam menghadapi persaingan antar perguruan tinggi, membangun loyalitas mahasiswa sangat diperlukan, karena dapat memberikan manfaat jangka panjang bagi perguruan tinggi. Manfaat lersebut diperoleh sejak mahasiswa masih menjalankan studi maupun setelah mereka Iulus. Selain itu, peningkatan kualitas merupakan faktor pendorong terciptanya loyalitas mahasiswa. Oleh karena itu, penelitian ini secara umum bertujuan untuk mengetahui pengaruh persepsi kualitas pengajaran terhadap loyalitas mahasiswa pada STIE Indonesia Banking School. Penelitian ini mengacu pada model penelitian dari Hennig-Thurau, Langer dan Hansen (2001), yang melakukan pengujian terhadap pengaruh variabel kualitas relasional (persepsi kualitas pengajamn, komitmen kognitit; komitmen afektif komitmen pada tujuan studi dan kepercayaan) terhadap loyalitas mahasiswa pada perguruan tinggi di Jerman. Fokus pada penelitian ini, pada tingkatan pertama (first order variable) dari model Hennig-Thurau e! al. (2001). Variabel-variabel (second order variable) yang membangun komitmen afektif pada perguruan tinggi tidak diikutsertakan dalam penelitian ini. Responden pada penelitian ini adalah mahasiswa strata satu angkatan 2007 ke atas dan masih aktif mcngikuti perkuliahaan. Data yang berhasil dikumpulkan, selanjutnya dianalisis dengan menggunakan structural equation model (SEM). Hasil penelitian menunjukkan bahwa variabel persepsi kualitas pengajaran tidak berpengaruh secara Iangsung terhadap loyalitas mahasiswa. Persepsi kualitas pengajaran berpengaruh terhadap loyalitas mahasiswa melalui variabel komitmen afektif dan komitmen pada tujuan Studi. Sedangkan variabel kepercayaan dan komitmen kognitif tidak berpengaruh terhadap loyalitas mahasiswa.

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In getting advantage in stifT competition, it is very important to build student loyalty for the education entities because it can give benefit in the long temm. The beneiit gained from the loyalty of the student is not only appear during their study term but also tilrther until they graduate and leave the university. Moreover, the quality improvement is also a key factor that influence student loyalty. Therefor, this research generally intended to examine the effect of perceived quality of teaching toward student loyalty on STH3 Indonesia Banking School. This research is based on research model which was developed by Hennig Thurau, Langer and Hansen (2001) which investigated the impact of relationship of quality variables (perceived quality of teaching, cognitive commitment, affective commitment, goal conunitment and trust) toward student loyalty at several university in Germany. The main focus of this research is only on the first order variables of Hennig-'I`hurau et al. (2001) model. The second order variables within this model which are build affective commitment in the university are not included in this research. The respondent of this research are the student ofthe class of 2007 and onward, and still enrolled. Furthennore, the data collections is analyzed by structural equation model (SEM). The result of this analysis showed that perceived quality of teaching does not have a direct eifect on student loyalty. On the other hand, perceived quality of teaching have an impacts to the student loyalty through attective commitment and goal commitment. Moreover, trust and cognitive commitment does not have an impacts to student loyalty either."

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Student loyalty merupakan upaya mahasiswa untuk tetap menjalin hubungan dengan kampusnya yang ditunjukkan dengan berbagai perilaku positif yang menguntungkan kampus. Agar bisa tetap bertahan dan memastikan keberlangsungannya, perguruan tinggi berupaya untuk membangun student loyalty pada mahasiswanya. Penelitian ini bertujuan untuk melihat apakah student satisfaction dapat memediasi hubungan antara place attachment terhadap kampus dan student loyalty pada mahasiswa. Partisipan penelitian ini adalah 133 mahasiswa S1 Perguruan Tinggi Negeri, Swasta, dan Keagamaan di Indonesia dengan rentang usia (M = 21.38; SD = 0.95). Hasil analisis regresi menunjukkan adanya direct effect yang signifikan antara place attachment terhadap student loyalty (β = 0.2312, p < 0.001). Analisis mediasi menggunakan PROCESS dari Hayes versi 4.2 juga menunjukkan adanya indirect effect yang membuktikan student satisfaction berperan sebagai mediator terhadap hubungan antara place attachment dan student loyalty (β = 0,2197, 95% CI [0,1505, 0,2972]). Hasil penelitian ini dapat menjadi rekomendasi bagi perguruan tinggi untuk mempertimbangkan place attachment terhadap kampus dan student satisfaction dalam membuat berbagai strategi dan kebijakan yang bertujuan untuk membangun loyalitas mahasiswa.

 

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Student loyalty is an effort by students to maintain a relationship with their campus, shown by various positive behaviors that bring benefits to the campus. In order to survive and ensure its sustainability, higher education institutions are focusing on building the loyalty of their students. This study aims to see whether student satisfaction mediates the relationship between place attachment to campus and student loyalty among university students. The participants in this study consisted of 133 undergraduate students from public, private, and religious universities in Indonesia with an age range (M = 21.38; SD = 0.95). Regression analysis showed a significant direct effect between place attachment and student loyalty (β = 0.2312, p < 0.001). Mediation analysis using PROCESS from Hayes version 4.2 also shows an indirect effect that proves student satisfaction acts as a mediator of the relationship between place attachment and student loyalty (β = 0.2197, 95% CI [0.1505, 0.2972]). The results of this study can be a recommendation for higher education institutions to consider place attachment to campus and student satisfaction in making various strategies and policies aimed at building student loyalty.

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