Ditemukan 3 dokumen yang sesuai dengan query
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The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to ...
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Chicago: [American Management Association, ], 2009
e20437732
eBooks Universitas Indonesia Library
Siess, Judith A.
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Recent law, corporate, and even public library closings are the sad confirmation that libraries are no longer a given. Despite the fact that librarians bring unique value to their communities and organizations, too often their work goes on under the radar. The benefits provided by information professionals are invisible and taken for granted as Internet search engines replace real experts ...
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Chicago: [American Library association, American Library association], 2003
e20436241
eBooks Universitas Indonesia Library
Kalfatovic, Martin R.
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It's no secret that well-executed exhibits in libraries and museums can make attendance numbers skyrocket. Dynamic exhibits not only provide information and entertainment for your existing customers, but they are also opportunities to reach out to new customers and to widen your market. A great exhibit can be the hook that brings people in the door for the first time ...
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Chicago: [American Library association, American Library association], 2002
e20436246
eBooks Universitas Indonesia Library
