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Abstrak :
[ABSTRAK
Penelitian ini membahas mengenai hal-hal yang memengaruhi sikap masyarakat terhadap kebijakan pemerintah dengan memperhitungkan sosok pemimpin yang memimpin pemerintahan tersebut. Dua konsep yang diukur adalah konsep kredibilitas sumber Source Credibility) dan daya tarik sumber (Source Attractiveness). Jika kebijakan dianalogikan sebagai produk setiap pemerintahan, maka dibutuhkan seseorang yang memilki kredibilitas dan daya tarik di mata masyarakat agar pesan yang disampaikan oleh pemerintah tersebut dapat diterima dengan baik oleh masyarakat. Sehingga dengan kredibilitas dan daya tarik yang tinggi, hendaknya setiap kebijakan yang diambil mampu dianggap positif oleh masyarakat. Berdasarkan paparan tadi penelitian ini meneliti Hubungan Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) Dengan Sikap Masyarakat Pada Kebijakan Pemerintah di Kota Surabaya, di bawah pimpinan Ibu Tri Rismaharini. Penelitian ini bertujuan untuk mengetahui dan menguji pengaruh antara variabel-variabel terkait pembentukan sikap positif masyarakat yang disebabkan oleh adanya kredibilitas sumber dan daya tarik sumber.. Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden pada penelitian ini adalah mahasiswa Ilmu Politik Universitas Airlangga Surabaya berjumlah 136 orang yang ditarik secara acak sederhana (simle random) pada populasi keseluruhan mahasiswa 2012-2013 yang berjumlah 214 orang. Metode analisis data dilakukan dengan analisis statistik deskriptif dan analisis regresi berganda untuk membuktikan hipotesis dalam penelitian ini. Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan dari variable-variabel yang diuji dimana variable Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) masing masing memiliki pengaruh yang signifikan dan positif terhadap sikap masyarakat pada kebijakan pemerintah Surabaya. Pada pengujian koefisien determinasi juga ditemukan bahwa total variable sikap dapat dijelaskan sangat tinggi oleh variable Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness), dimana kedua variable ini juga dipastikan memiliki pengeruh secara bersama-sama dalam pembentukan sikap.

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ABSTRACT
This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research?s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research?s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research?s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment., This research discouses the thins that affect public demeanour towards government policy by considering a leader who leads government. Two concepts measured related to the role of the leader in the contex of political communicators in estabilishing positive public demeanour towards the policy is source credibility concept nad source attranctiveness concept. If the policy is analogue as a product of each government, it takes someone who has the credibility and attractiveness on the public, so that the messages delivered by government can be well received by the public. High credibility and attractiveness will make the public consider the policy positive. This research study the relation of source credibility and source attractiveness with public demeanour on government policy in Surabaya under the ledearship of Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the influence of the variables related to estabilishment of positive demeanor of public caused by the presence of source credibility and source attractiveness. This research is a quantitative research with explanatory design. The respondents in this study were students of political science in University of Airlangga amounted 136 people drawn randomly (simple random) in the overall population of students from year 2012 an 2013 which amounted 214 people. Methods of data analysisconducted by descriptive statistical analysis and multiple regression analysis that prove this hypothesis. The research showed that there is positive and significant influence of the variables examined. Each source credibility and source attractiveness variables has significant and positive influences on public demeanour towards government policies in Surabaya. Coefficient of determination showed that the total of demeanour variable can be explained by source credibility and source attractiveness variables, which is also confirmed both variables have influenced collectively in the demeanour estabilishment.]

Abstrak :
Perkembangan teknologi smartphone serta internet mengalami kemajuan yang pesat dekade belakangan ini, penelitian ini tertarik untuk melihat bagaimana iklan dan teknologi mobile di aplikasi instant messaging dilihat dan dinilai. Dengan menggunakan technology acceptance dan mobile advertising literatur, penelitian ini mengasumsikan bahwa respon terhadap iklan di aplikasi instant messaging tergantung pada dua dimensi struktur sikap: evaluasi berdasarkan teknologi (utilitarian consideration) dan evaluasi berdasarkan emosi (hedonic considerations). Hubungan hipotesis di antara variabel penelitian diujikan menggunakan Standar Equation Modeling dengan pendekatan multigup menggunakan program WarpPLS 3.0. Hasil penelitian menunjukkan bahwa tingkat penerimaan teknologi seseorang akan mempengaruhi sikap orang tersebut terhadap iklan, namun tidak mempengaruhi secara langsung respon terhadap iklan. Dalam penelitian tersebut juga dapat dilihat bahwa kredibilitas memiliki peranan yang besar dalam mempengaruhi sikap seseorang terhadap iklan dibandingkan dengan variabel entertainment, irritation, dan acceptance of mobile technology. Analisis moderasi dengan menggunakan pendekatan multigrup menunjukkan adanya perbedaan di antara individu yang memiliki high experience dan low experience dengan aplikasi instant messaging. Terutama untuk evaluasi berdasarkan emosi didapatkan bahwa untuk individu yang memiliki high experience yang lebih besar mempengaruhi sikap individu tersebut terhadap iklan adalah variabel entertainment sedangkan untuk individu low experience yang mempengaruhinya adalah variable irritation. Tingkat penerimaan teknologi/ fitur instant messaging untuk individu yang memiliki high experience akan mempengaruhi respon individu tersebut terhadap iklan namun hal tersebut tidak berlaku untuk individu low experience. Respon individu low experience terhadap iklan di aplikasi instant messaging dipengaruhi lebih besar oleh sikap individu tersebut terhadap iklan.

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The development of smartphones and internet technology have a huge progress in a recent decades, in this research interest primarily in differences in how advertising and mobile technologies instant messaging applications are perceived and judged. Drawing on the technology acceptance and mobile advertising literature, this research assumes that responses to mobile advertising in instant messaging application depend on a two-dimensional structure of attitudes: technology based evaluations (utilitarian considerations) and emotionbased evaluations (hedonic considerations). The hypothesized relationships among the study variable were tested by standar equation modeling (SEM) with multigroup approach using WarpPLS 3.0. The result reveal that acceptance of mobile technology directly and significantly influence attitude toward mobile ads, but does not directly affects response to mobile ads. In this study also reveal that credibility have a greatest role in influencing attitude toward mobile ads than entertainment, irritation, and acceptance of mobile technology variables. The moderation analysis with SEM multigroup approach indicated that have differences between individuals who have a high experience and low experience with instant messaging. Primarily for emotion-based evaluation, attitude toward mobile ads for individuals who have high experience more influence with entertainment whereas individual low experience more influence with irritation. Acceptance of mobile technology for individual who have high experience will affect response to mobile ads, but no for individu who have low experience. Response to mobile ads for individu who have low experience is more influence with attitude toward mobile ads.