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Abstrak :
Machine generated contents note: 1.Customer Experience 2.0 2.NPS -What It Is and What It Does Well 3.NPS -Fundamentally Flawed 4.WoMI -The Next Generation of NPS 5.The Four Drivers of Business Success 6.Why the Customer Experience Matters 7.The Customer Experience Measurement Ecosystem 8.Best Customer Experience Practices 9.Big Data and the Future of Analytics.

Abstrak :
Penyebaran pandemi Covid-19 menyebabkan museum mengalami penurunan kunjungan akibat dilakukannya penutupan museum. Pentingnya memberikan edukasi kepada masyarakat menyebabkan museum melakukan inovasi pemasaran berupa experiential marketing secara online untuk dapat memberikan informasi koleksi dan pengalaman berada di museum meskipun berada di rumah saja sehingga dapat menarik minat berkunjung wisatawan dikemudian hari. Penelitian ini dilakukan dengan tujuan menganalisis pengaruh experiential marketing pada live Instagram Museum KAA terhadap minat berkunjung ke museum. Penelitian ini menggunakan pendekatan kuantitatif dengan responden sebanyak 95 orang yang pernah menonton kegiatan “Ngobrol Bareng Edukator Museum KAA”. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara experiential marketing pada live Instagram Museum KAA berupa kegiatan “Ngobrol Bareng Edukator Museum KAA” terhadap minat berkunjung ke museum.

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Covid-19 pandemic has caused museum visits to decrease due to museum closures. The importance of providing education to the public has led museums to make marketing innovations in the form of online experiential marketing to be able to provide information and experiences in museums even though they are at home so they can attract tourists to visit in the future. The purpose of this study is to analyze the effect of experiential marketing on the live Instagram of the KAA Museum on intention to visit museum. This study used a quantitative approach with 95 respondents who had watched "Ngobrol Bareng Edukator Museum KAA" activity. The results showed that there was a significant influence between experiential marketing on the live Instagram of the KAA Museum through "Ngobrol Bareng Edukator Museum KAA" on intention to visit museum.

Abstrak :
Stres merupakan pola reaksi serta adaptasi umum dalam menghadapi stresor yang dapat berasal dari luar maupun dalam diri individu tersebut. Stresor lingkungan yang menjadi variabel pada penelitian ini yaitu kepadatan bangunan, suhu udara dan jarak dari jalan. Penelitian ini bertujuan untuk melihat distribusi spasial wilayah stresor lingkungan dan hubungan respon penduduk terhadap stresor lingkungan dengan masing masing stresor lingkungan. Peneliti mengambil 45 responden di wilayah Kecamatan Tambora. Metode penelitian menggunakan analisis spasial dengan teknik overlay dan analisis statstik. Untuk mengetahui hubungan respon penduduk terhadap stressor lingkungan dengan masing masing stressor lingkungan dilakukan uji chi square. Hasil penelitian ini menunjukan distribusi spasial wilayah stressor lingkungan tinggi cenderung memusat di kecamatan Tambora. Selain itu terdapat hubungan antara respon penduduk terhadap stresor lingkungan dengan satu stresor lingkungan yaitu kepadatan bangunan ( p value < 0,05). Dan tidak ditemukan hubungan antara respon terhadap stressor lingkungan dengan jarak dari jalan dan suhu udara ( p value > 0,05) Responden yang merasa stres dikarenakan stresor lingkungan sebanyak 32 responden dan terdapat 13 responden yang tidak merasa stres dikarenakan stresor lingkungan. ......Stress is common pattern of reactions and adaptations in dealing with stressors that can come from outside and within the individual. Environmental stressors that are the variables in this study are building density, air temperature and distance from the road. This study aims to see the spatial distribution of environmental stressors and the relationship between population responses to environmental stressors and environmental stressors. Researchers took 45 respondents in the Tambora Sub-district area. The research method uses spatial analysis with overlay techniques and statistical analysis. To determine the relationship between population responses to environmental stressors with each environmental stressor, a chi square test was performed. The results of this study indicate the spatial distribution of high environmental stressor areas tends to be concentrated in the Tambora district. In addition, there is a relationship between the response of the population to environmental stressors and one environmental stressor, namely building density (p value <0.05). And there was no relationship between response of population to environmental stressor and distance from the road and air temperature (p value> 0.05). Respondents who felt stressed due to environmental stressors were 32 respondents and there were 13 respondents who did not feel stressed due to environmental stressors.

Abstrak :
Penelitian ini bertujuan melihat pengaruh interaksi multi aktor dari perspektif komunitas usaha kecil menengah (UKM) yang membangun platform ko-kreasi nilai untuk inovasi pemasaran. Platform ko-kreasi nilai dibangun melalui interaksi di luar (collaborative networks) dan di dalam komunitas (dynamic interaction) yang menghasilkan integrasi sumberdaya kolektif. Integrasi sumberdaya meningkatkan kapasitas aktor dalam komunitas UKM untuk menghasilkan inovasi pemasaran.

Interaksi multi aktor pada komunitas UKM menghadirkan kebaruan pemahaman dalam ko-kreasi nilai, karena aktor menunjukkan multi peran dalam interaksinya dengan aktor lain. Hal ini berbeda dengan ko-kreasi nilai yang terjadi di perusahaan besar dimana aktor berperan spesifik dalam berinteraksi dengan aktor lainnya. Penelitian sebelumnya banyak dilakukan di perusahaan besar, komunitas brand atau komunitas konsumen, sedangkan penelitian ini menawarkan platform ko-kreasi nilai dan dimensi inovasi pemasaran dalam komunitas UKM.

Penelitian ini memberikan kebaruan pada teori utama SDL yang merupakan dasar bagi pembangunan model penelitian. SDL digunakan untuk menyusun konstruk ko-kreasi nilai dan Consumer Culture Theory (CCT) untuk menjelaskan peranan komunitas UKM melalui market-mediated networks, sedangkan dimensi inovasi pemasaran diturunkan dari definisi yang dipublikasikan oleh Organisation for Economic Cooperation and Development (OECD).

Penelitian ini menggunakan beberapa metode riset kualitatif dan kuantitatif melalui studi eksploratori konfirmatif, observasi, dan survey kuantitatif. Pemilihan responden dilakukan dengan teknik purposive non-probability sampling yang menghasilkan 200 set data yang berasal dari anggota Komunitas Organik Indonesia dan

Komunitas Tangan Di Atas. Responden adalah pemilik, manajer puncak, atau pengambil keputusan dalam UKM yang melakukan multi peran dalam berinteraksi dalam ekosistem komunitas UKM tersebut.

Hasil penelitian menunjukkan adanya pengaruh positif timbal balik antara interaksi eksternal (collaborative networks) dan interaksi internal (dynamic interaction) dan pengaruh positif kedua interaksi tersebut terhadap integrasi sumberdaya yang menghasilkan inovasi pemasaran.

Penelitian ini memberikan kontribusi akademik dengan menghasilkan model penelitian bagi konsep ko-kreasi nilai dan dimensi inovasi pemasaran pada komunitas UKM. Platform ko-kreasi nilai tersebut dapat digunakan untuk pengukuran performa bisnis dan dapat diterapkan pada berbagai topik penelitian multi-displin ilmu. Secara praktis, hasil penelitian ini dapat digunakan para pengambil kebijakan sebagai strategi alternatif pengembangan dan inovasi UKM melalui komunitas yang dapat membangun ketahanan ekonomi. ......This study aims to analyze multi-actor interactions from the perspective of small-medium enterprise (SME) community. It offers a platform of value co-creation for marketing innovation. Value co-creation platform is formed by interactions outside and within community to integrate collective resources. It increases the capacity of actors in SME community to perform marketing innovation.

Multi-actor interactions in SME community present novel understanding in value co-creation, since an actor can act multi roles. It differs from that in big company where an actor acts specific role in the interaction with others. The previous studies are mostly dominated by research on individual or large company, brand community, or consumer community while this study offers a new framework for value co-creation and dimensions of marketing innovation in SME community.

This study extends Service-Dominant Logic (SDL) as a main theory from which the research model is constructed. SDL justifies the concept of value co-creation and Consumer Culture Theory (CCT) supports it by explaining the roles of SME community through market-mediated networks. The construct of marketing innovation is derived from Organisation for Economic Cooperation and Development (OECD).

Mix methods were applied in this research by conducting confirmative exploratory, observation, and quantitative survey. The units of observation were chosen by purposive non-probability sampling technique involving 200 respondents. The respondents are members of Komunitas Organik Indonesia and Komunitas Tangan Di Atas, including the owner, top management, decision maker, or business head of the enterprises who act multi roles in the service ecosystem of the community.

The research findings demonstrate the interaction between the members of small-medium enterprise (SME) community with external actors through collaborative networks and with other actors inside community through dynamic interaction. Those interactions show reciprocal influence and lead to resource integration that produces marketing innovation in SME community ecosystem.

In academic view, this research develop SDL theory by providing open platform of value co-creation and defining dimensions of marketing innovation in SME community. The framework offers not only a measurement of business performance, but also a compatible model for various research in multi-discipline areas. Practically, the framework can be adopted by policy makers to build alternative developing strategy for SME through community that also support economic resilience.