Ditemukan 1 dokumen yang sesuai dengan query
M. Surya Dinata
Abstrak :
[Membangun keterikatan destinasi adalah kunci dalam pemasaran kepariwisataan saat ini Sebuah studi menjelaskan bahwa secara teori model untuk membangun kepuasan dalam berwisata dapat didasari oleh rasa keterikatan pada destinasi yang rasa keterikatan tersebut dapat diciptakan dari kredibilitas suatu informasi dan citra destinasi itu sendiri. Hubungan keempat variabel tersebut diuji pada 187 responden yang mengunjungi Pulau Tidung Hasil olahan data dengan SEM mengindikasikan bahwa kredibilitas informasi dan citra suatu destinasi dengan melalui mediasi keterikatan destinasi dapat mempengaruhi kepuasan berwisata. Studi ini dapat memberikan implikasi manajerial terhadap praktek kepariwisataan.
......Building emotional destination attachment is a key tourism destination branding issue in todays tourism market. The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction. These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment. The findings offer important implications for tourism management and practice., Building emotional destination attachment is a key tourism destination branding issue in today rsquo s tourism market The current study aims to develop and test a comprehensive theoretical model for destination branding are destination source credibility destination image and destination attachment as antecedents of destination satisfaction These relationships are examined for a sample of 187 tourists visiting Tidung Island Indonesia The SEM indicates that destination source credibility and destination image could indeed affect tourist perceptions of destination satisfaction with regard to destination attachment The findings offer important implications for tourism management and practice ]
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
S61330
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