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"[ABSTRAKPerkembangan industri fashion yang pesat sejak lama tidak hanya terjadi di atas pergelaran busana atau butik-butik saja, namun juga pada penggunaan bahasa pada keterangan yang menyertai foto. Dalam artikel fashion, foto adalah hal yang penting untuk mendukung artikel. Foto yang didukung dengan keterangan foto akan semakin memperkuat rasa penasaran pembaca, sehingga dapat tertarik untuk melanjutkan proses membaca. Pada penelitian ini kita akan melihat majas apa saja yang muncul pada lima keterangan foto yang menjadi korpus, dan menelaah apakah fungsi yang didukung oleh majas yang bersangkutan sesuai dengan fungsi sebenarnya dari keterangan foto. Metode penelitian dilakukan dengan metode kuantitatif, dengan pengambilan data dari lima keterangan foto dari lima artikel mengenai trend mode musim panas 2014 di web fashion ?Modeblog?. Hasilnya ditemukan bahwa setiap keterangan foto memiliki lebih dari dua majas, dan majas-majas tersebut memuat fungsi informatif keterangan foto, namun juga memuat fungsi seruan, fungsi pengalihan, dan fungsi ekspresif.

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ABSTRACTThe rapid development in Fashion Industry has occurred for quite a while not only on catwalks or in the boutiques, but it can also be found in the usage of language especially in the texts, below photo?s in fashion article. The text usually gives explanation of the photos, and it stimulates the eagerness of the readers to read the article completely. In this paper, we will try to find out what kind of figure of speeches are being used in the five texts which are found below the photos taken from 5 editions of ?Modeblog.nl?, and we try to identify the functions of the figure of speeches. This analysis uses the quantitative research method, and the data?s are taken from ?Modeblog.nl?, which talk about the fashion trends in the Summer of 2014. The results show that every text below the photo?s contains more than 2 figure of speeches, and the function fulfilled by the figure of speeches in all of the texts is definitely the informative function. Functions such as the appealing function, the distracting function, and the expressive function are also identified, but they are not always found in every texts of the photos., The rapid development in Fashion Industry has occurred for quite a while not only on catwalks or in the boutiques, but it can also be found in the usage of language especially in the texts, below photo’s in fashion article. The text usually gives explanation of the photos, and it stimulates the eagerness of the readers to read the article completely. In this paper, we will try to find out what kind of figure of speeches are being used in the five texts which are found below the photos taken from 5 editions of ‘Modeblog.nl’, and we try to identify the functions of the figure of speeches. This analysis uses the quantitative research method, and the data’s are taken from ‘Modeblog.nl’, which talk about the fashion trends in the Summer of 2014. The results show that every text below the photo’s contains more than 2 figure of speeches, and the function fulfilled by the figure of speeches in all of the texts is definitely the informative function. Functions such as the appealing function, the distracting function, and the expressive function are also identified, but they are not always found in every texts of the photos.]"

"Industri fashion di Indonesia sendiri telah memberikan kontribusi yang cukup besar untuk Produk Domestik Bruto (PDB) sektor ekonomi kreatif senilai Rp166 triliun (18,01%) di tahun 2016. Perkembangan teknologi dan informasi yang cepat juga meningkatkan popularitas produk fashion lokal di kalangan konsumen, khususnya generasi milenial. Namun, khalayak membutuhkan lebih dari sekedar informasi referensi. Kaum milenial tertarik pada cerita di balik sebuah merek, proses pembuatannya, hingga keterkaitan merek dengan isu tertentu. Sayangnya, media gaya hidup lebih banyak menyajikan fashion seperti iklan, tanpa disertai kaidah jurnalistik seperti kritis dan memberikan konteks lebih luas. Media baru jurnalisme fashion ini dapat menjadi upaya dalam menyajikan laporan yang kritis dan dengan konteks lebih luas tentang dunia fashion lokal di Indonesia. Manfaat dan tujuan pengembangan prototipe ini adalah menyajikan informasi tentang dunia fashion lokal Indonesia dalam bentuk jurnalistik yang kritis. Tujuannya adalah menjadi pionir jurnalisme fashion kritis di Indonesia degan format situs web yang mudah diakses, interaktif, menarik dan menawarkan informasi komprehensif. Local Thread adalah media jurnalisme fashion lokal di Indonesia berbasis situs. Media ini menyajikan konten laporan fashion yang kritis dan memberikan konteks yang lebih luas, sehingga konten tidak sekedar perpanjangan iklan. Konten juga disesuaikan dengan selera fashion khalayak target, yaitu para milenial. Evaluasi dibagi menjadi evaluasi khalayak dan evaluasi produk. Evaluasi khalayak dilakukan dengan menyebarkan kuesioner online yang dipasang di situs Local Thread dan tautan e-mail di database subscribers Local Thread. Sementara evaluasi produk akan dilakukan oleh tim Local Thread melalui rapat redaksi berkala.

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Indonesian fashion industry has contributed largely in the creative economy sector of Gross Domestic Product (GDP), which accounted for Rp166 trillion (18,01%) in 2016. The rapid rise of technology and information has also increased the popularity of local fashion products in consumers, especially millennials. But, the audience needs more than just reference information. Millennials are interested in the story behind a brand, the process of making, to a brand's association with certain issues. Yet, most lifestyle media presents fashion as an advertisement, without attributing journalistic elements such as criticality and wider context. This new fashion journalism media will be an effort to provide more critical reports with wider context about the local fashion in Indonesia. Benefit and purpose of the prototype is to present information about Indonesian fashion world in critical journalistic product. The purpose is to become a pioneer in critical fashion journalism in Indonesia through the format of a website that is accessible, interactive, interesting and providing comprehensive information. Local Thread is a web-based local fashion journalism media in Indonesia. This media provides critical fashion content that gives wider context, so the content will not just be another form of advertisement. Content is adjusted to the fashion sense of target audience, which is millennials. The evaluation is divided into public evaluation and product evaluation. Public evaluation will be done by distributing online questionnaires through Local Thread website and e-mail links to Local Thread subscribers' database. Whilst, product evaluation will be done by Local Thread team through periodic editorial meetings."

"Perkembangan industri fashion lokal yang terus berkembang menghasilkan berbagai macam item fashion sekaligus persaingan di antara para pelaku bisnis fashion. Selain bersaing dengan sesama brand fashion lokal, pelaku bisnis harus bersaing dengan brand luar. Hal ini tentu membuat persaingan bisnis di industri fashion menjadi semakin ketat. Untuk menghadapi persaingan, kinerja menjadi faktor yang perlu diperhatikan oleh perusahaan. Kinerja pada perusahaan dapat diketahui melalui pengukuran kinerja. Pengukuran kinerja perusahaan dilakukan supaya perusahaan dapat melakukan evaluasi terhadap kinerjanya dan melakukan rencana yang ingin dicapai di masa yang akan datang. Pengukuran kinerja dapat dilakukan dengan menggunakan metode performance prism, economic value added (EVA), BCG Matrix, balanced scorecard dan pengukuran kinerja lainnya. Namun, salah satu metode yang dapat mengukur kinerja dari sisi finansial dan nonfinansial adalah metode balanced scorecard. Balanced scorecard merupakan metode untuk mengukur kinerja dengan berisi serangkaian ukuran untuk memfasilitasi persepsi perusahaan mengenai kinerjanya secara keseluruhan. PT Bersinar Terang Group merupakan pelaku bisnis fashion lokal yang sedang bersaing di industri fashion lokal. Sehingga, PT Bersinar Terang Group perlu melakukan pengukuran kinerja. Tujuan dari penelitian ini adalah mengetahui kinerja PT Bersinar Terang Group yang dianalisis dengan metode balanced scorecard. Metode penelitian ini menggunakan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa PT Bersinar Terang Group memiliki kinerja yang baik berdasarkan analisis kinerja dengan menggunakan metode balanced scorecard.

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The development of the local fashion industry that continues to grow produces a variety of fashion items as well as competition among fashion business people. In addition to competing with fellow local fashion brands, business people must contend with outside brands. This certainly makes business competition in the fashion industry even more intense. To face the competition, performance is a factor that needs to be considered by the company. Performance in the company can be known through performance measurement. Measurement of company performance is carried out so that the company can evaluate its performance and carry out plans to be achieved in the future. Performance measurement can be done using performance prism, economic value added (EVA), BCG Matrix, balanced scorecard, and other performance measurement methods. However, one of the methods that can measure performance from the financial and nonfinancial sides is the balanced scorecard method. A balanced scorecard measures performance by containing a series of measures to facilitate a company's perception of its overall performance. PT Bersinar Terang Group is a local fashion business player that is competing in the local fashion industry. Thus, PT Bersinar Terang Group needs to measure performance. This study aims to determine the performance of PT Bersinar Terang Group, which is analyzed using the balanced scorecard method. This research method uses a quantitative approach. The results showed that PT Bersinar Terang Group had a good performance based on performance analysis using the balanced scorecard method."

"Pembedahan terhadap fashion sebagai manifestasi kapitaisme lanjut diangkat dari pola pikir Michel Foucault mengenai episteme dan penerapan identitas lalu dilanjutkan dengan pengayaan dari pemikiran Jean Baudrillard mengenai konsumerisme dan juga hiper-reality.

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Dissection to advanced fashion as a manifestation kapitaisme removed from Michel Foucault's thinking about episteme and application identities and then continue with the enrichment of Jean Baudrillard's thoughts on consumerism and hyper-reality."

"Penjahit merupakan pekerjaan yang memiliki peran mendesak dalam industri fashion. Nyatanya, industri fashion saat ini berkembang sebagai akibat dari modernitas, terutama di Indonesia.  Dengan adanya tren pembelanjaan online, permintaan pasar mengenai fashion meningkat secara signifikan. Dampak akan peningkatan pembelanjaan Online membuat pertokoan online berlomba-lomba untuk memberikan kualitas produk yang terbaik. Oleh karena itu, peran penjahit sangat mendesak dalam industri fashion, khususnya dalam kalangan online shop. Alhasil, jam kerja penjahit meningkat secara pesat. Tingginya intensitas pekerjaan dalam rangka produksi stok oleh penjahit memicu para penjahit untuk mengalami Work-related Musculoskeletal Disorders (WMSDs). Berdasarkan insiden WMSDs, peneliti menganalisis pekerjaan penjahit dengan metode Human Centered Design untuk mengevaluasi postur tubuh para penjahit. Hasil akhir berupa perancangan stasiun kerja yang ditujukan untuk para penjahit pada proses kerja membuat pola, menggunting pola, dan menjahit. Penelitian ini menunjukkan adanya  penurunan skor kesakitan tubuh yang membuktikan bahwa ketiga perancangan stasiun kerja dapat menurunkan risiko Work-related Musculoskeletal Disorders (WMSDs)

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Tailor is a job that has an urgent role in the fashion industry. In fact, the fashion industry is currently developing as a result of modernity, especially in Indonesia. With the trend of online shopping, market demand for fashion has increased significantly. The impact of increasing online shopping makes online shops compete to provide the best quality products. Therefore, the role of tailors is very urgent in the fashion industry, especially among online shops. As a result, the working hours of tailors increased rapidly. The high intensity of work in the context of stock production by tailors triggers tailors to experience Work-related Musculoskeletal Disorders (WMSDs). Based on the WMSDs incident, researchers analyzed the work of tailors using the Human Centered Design method to evaluate the tailor's body posture. The final result indicates work station design aimed for tailors in the work process of making patterns, cutting patterns, and sewing. This study shows a decrease in body pain scores which proves that the three work station designs can reduce the risk of Work-related Musculoskeletal Disorders (WMSDs)."