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"Industri makanan dan minuman di Indonesia, terutama produk makanan kemasan, memiliki potensi pertumbuhan yang besar. Seiring dengan hal tersebut, konsumen Indonesia juga semakin mengadopsi gaya hidup sehat. Penelitian ini akan membahas pengaruh health concern terhadap behavioral intention konsumen produk makanan kemasan dengan melibatkan variabel emotion, perceived value, dan perceived quality. Penelitian ini dilaksanakan melalui survey dengan judgemental sampling. Data penelitian ini terdiri dari 242 responden berusia 18-44 tahun yang pernah mengonsumsi produk makanan kemasan minimal satu kali. Peneliti mengolah data dengan software smartPLS 3 yang selanjutnya data dianalisis dengan metode Partial Least Square. Hasil penelitian menunjukkan bahwa health concern memiliki pengaruh positif emotion dan tidak memiliki pengaruh negatif terhadap perceived value, perceived quality, maupun behavioral intention. Selanjutnya, emotion tidak memiliki pengaruh negatif terhadap perceived value dan behavioral intention sedangkan perceived quality memiliki pengaruh positif terhadap perceived value dan behavioral intention. Demikian pula perceived value juga memiliki pengaruh positif terhadap behavioral intention.

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Food and beverage industries in Indonesia, especially packaged food products, has a great growth potential. Meanwhile, Indonesian consumers are also increasingly adopting a healthy lifestyle. This research will discuss about the effect of health concern on behavioral intention of packaged food products consumer with other variables, including emotion, perceived value, and perceived quality.

This research was conducted through survey with judgmental sampling. The data of this study consisted of 242 respondents aged 18-44 years olf who had ever consumed packaged food products at least once. Researcher proceed the data using smartPLS 3 software which then analyzed by Partial Least Square method.

The results show that health concern affect positively on emotions while it doesn rsquo t affect negatively on perceived value, perceived quality, or behavioral intention. Furthermore, emotions do not affect negatively on perceived value and behavioral intentions while perceived quality affects positively on perceived value and behavioral intention. Likewise, perceived value also affects positively on behavioral intention."

"Kualitas diet pada wanita dewasa masih menjadi masalah. Memiliki perhatian khusus terhadap kesehatan (health concern) dapat berkaitan dengan pola makan. Wanita, khususnya ibu yang memiliki anak usia balita dan pra-sekolah umumnya makan di rumah. Sehingga lingkungan pangan rumah juga berkontribusi terhadap perilaku makan. Studi ini bertujuan untuk mengetahui hubungan antara health concern dan kualitas diet, serta mengetahui apakah lingkungan pangan rumah memediasi untuk hubungan ini. Studi potong lintang ini berlokasi di Jakarta Utara, dengan sampel sebanyak 229 subjek dengan metode penarikan sampel consecutive. Pengumpulan data dilakukan dengan menggunakan kuesioner. Health concern diukur dengan General Health Interest Scale (GHIS). Lingkungan pangan rumah diukur dengan Consumer Behavior Questionnaire (CBQ). Data kualitas diet dinilai dari 2x24-hour dietary recall dan skor Diet Quality Index-International (DQI-I). Sebagian besar subjek memiliki kualitas diet yang rendah (nilai mean skor DQI-I: 41.44). Tidak terdapat korelasi bermakna antara health concern dan kualitas diet (r=0.092, P-value=0.166). Setelah di-adjust dengan usia, lingkungan pangan rumah khususnya ketersediaan sayur tidak memediasi hubungan antara health concern dan kualitas diet (IE=0.012, P-value=0.096). Hasil regresi linier berganda juga menunjukkan usia sebagai prediktor kualitas diet (β=0.196, P-value=0.024). Diperlukan upaya kolaboratif untuk memperbaiki kualitas diet pada ibu, dengan meningkatkan health concern serta pemahaman tentang pemilihan jenis makanan berdasarkan kualitas gizi saat membeli makanan. Rekomendasi untuk studi lanjutan dapat meneliti perbedaan health concern menurut usia, serta kaitannya dengan perilaku makan dan kualitas diet.

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Diet quality among women remains a major issue. Having health concern may be related to diet. Mothers with young children usually had their meals at home, thus home food environment could play a role in shaping dietary behavior. This study aims to examine the association between health concern and diet quality, and whether home food environment mediates this relationship. This cross-sectional study was conducted in urban slum area in North Jakarta, involving 229 mothers of young children through consecutive sampling. Data was collected using structured questionnaire, including General Health Interest Scale (GHIS) for health concern, Consumer Behavior Questionnaire (CBQ) for home food environment, and 2x24-hour dietary recall to determine the score of Diet Quality Index-International (DQI-I). Statistical analysis included correlation, multiple linear regression, and path analysis. Majority of the mothers had poor diet quality, with mean DQI-I total score of 41.44 out of 100.

There was no significant correlation between health concern and diet quality (r=0.092, P-value=0.166). After adjusted with age, home food environment did not mediate the relationship between health concern and diet quality. Multiple linear regression also showed age as a significant predictor of diet quality (β=0.196, P-value=0.024). Promoting health concern and healthier food choice when eating out or purchasing take-out food would be beneficial to improve diet quality among mothers of young children. Future study is also recommended to explore how age group differs in viewing health as importance, which could lead to dietary practices."

"ABSTRAKPenelitian ini bertujuan untuk melihat apakah nilai altruistik ( environmental concern ) dan nilai egoistik ( Health concern ) yang dimiliki oleh konsumen berpengaruh terhadap attitudes dan purchase intentions pada produk-produk makanan dan minuman yang menggunakan kemasan eco-friendly. Penelitian ini menggunakan pendekatan kuantitatif untuk melakukan analisisnya hal dilakukan untuk mengukur seberapa besar pengaruh nilai altruistik dan nilai egoistik terhadap attitudes dan purchase intentions konsumen. Data yang diperoleh didapatkan dari 265 responden dari beberapa wilayah Indonesia. Dalam pengolahan data penelitian ini menggunakan Structural Equation Modeling (SEM) dengan AMOS 26. Hasil penelitian ini menunjukan jika nilai altruistik sangat mempengaruhi attitude dan purchase intentions konsumen, yang berarti ketika konsumen sangat peduli dengan lingkungannya maka attitude dan purchase intentions terhadap produk makanan dan minuman dengan kemasan eco-friendly akan positif atau semakin memiliki niat untuk membeli dan menggunakan produk makanan dan minuman dengan kemasan yang ramah lingkungan.

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ABSTRACT

This study aimed to see whether the altruistic value (environmental concern) and the egoistic value (health concern) contributed by consumers to attitudes and purchase intentions on food and beverage products that use environmentally friendly packaging. This study uses a quantitative approach to carry out an analysis of the things carried out to measure the value of altruistic valuations and self-centered values of consumer attitudes and purchase intentions. Data obtained were obtained from 265 respondents from several regions in Indonesia. In processing this research data using Structural Equation Modeling (SEM) with AMOS 26. The results of this study indicate altruistic value greatly af ects the attitudes and intentions of consumer purchases, which refers to the compilation of consumers very concerned with their environment, the attitudes and purchase intentions towards food and beverage products with Environmentally friendly packaging will be positive or purchase intention to buy and use food and beverage products with environmentally friendly packaging."