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Abstrak :
Dampak negatif penggunaan plastik pada industri beauty and personal care (BPC) telah menjadi perhatian publik. Masyarakat mulai mencari alternatif yang ramah lingkungan untuk produk perawatan kulit mereka. Kecenderungan untuk memilih produk yang ramah di kalangan konsumen mendorong munculnya produk green skincare. Banyak perusahaan yang mulai memproduksi green skincare dan memasarkannya dengan iklan ramah lingkungan (green advertisement). Penelitian ini bertujuan untuk melihat pengaruh green advertisement terhadap green trust konsumen dewasa muda pada produk green skincare. Penelitian dilakukan secara eksperimental dengan desain randomized between-subjects two-group posttest only terhadap 335 partisipan WNI berusia 18—25 tahun. Peneliti memberikan perlakuan berupa dua stimulus poster green advertisement. Green trust konsumen diukur menggunakan alat ukur yang dikembangkan oleh Chen (2010). Data yang terkumpul dianalisis menggunakan metode Independent Sample T-Test untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan dari perlakuan yang diberikan pada kelompok 1 (M = 26.07, SD = 2.085) berupa poster green advertisement dengan klaim ramah lingkungan terhadap green trust partisipan dibandingkan kelompok 2 (M= 14.95, SD = 7.335), t(333) = 18.799, p < 0.05 yang diberikan perlakuan berupa poster green advertisement dengan klaim ramah lingkungan yang menyesatkan (greenwashing). Perbedaan skor variabel antara kedua kelompok tergolong cukup tinggi dan dapat disimpulkan bahwa partisipan mampu mengenali poster green advertisement yang memiliki klaim ramah lingkungan sebenarnya serta menunjukkan kepercayaan ramah lingkungan yang rendah pada poster green advertisement yang memiliki klaim ramah lingkungan menyesatkan (greenwashing). ......The negative impact of plastic use on the beauty and personal care (BPC) industry has become a public concern. People are starting to look for eco-friendly alternatives for their skincare products. The tendency to choose products that are friendly among consumers encourages the emergence of green skincare products. Many companies have started producing green skincare and marketing it with green advertisements. This study aims to see the effect of green advertisement on the green trust of young adult consumers in green skincare products. The study was conducted experimentally with a randomized between-subjects two-group posttest design only on 335 Indonesian citizen participants aged 18—25 years. The researcher gave treatment in the form of two stimulus green advertisement posters. Consumer green trust is measured using a measuring instrument developed by Chen (2010). The collected data were analyzed using the Independent Sample T-Test method to test the hypothesis. The results showed that there was a significant effect of the treatment given to group 1 (M = 26.07, SD = 2.085) in the form of green advertisement posters with environmentally friendly claims on participant green trust compared to group 2 (M = 14.95, SD = 7.335), t (333) = 18,799, p <0.05 which was given treatment in the form of green advertisement posters with misleading greenwashing claims. The difference in variable scores between the two groups was quite high and it can be concluded that participants were able to recognize green advertisement posters that had actual environmentally friendly claims and showed low green trust on green advertisement posters that had misleading environmentally friendly claims (greenwashing).

Abstrak :
Contents : Residential rating systems : a comparison -- Commercial rating systems : a comparison -- Energy Star for residential projects -- LEED for homes -- NAHB model green home building guidelines -- National Green Building Standard -- Local and regional residential programs -- Energy Star for commercial buildings -- Green Globes -- LEED for commercial new construction -- Local and regional commercial programs -- International rating systems.

Abstrak :
Tesis ini akan menguji tujuh hipotesis yang akan menunjukkan pengaruh environmental attitude, environmental concern, perceived seriousness of environmental problem, perceived environmental responsibility, peer influence, self-identity in environmental protection dan perceived qualityterhadap green purchasing behaviorproduk ramah lingkungan The Body Shop di Jakarta. Berdasarkan 200 responden dapat diketahui bahwa dari tujuh variabel independen yang diujikan, hanya tiga variabel saja yang terbukti memiliki pengaruh signifikan, variabel tersebut yaitu peer influence, self-identity in environmental protection dan perceived qualityyang memilikipengaruh terhadap green purchase behavior.

Abstrak :
Green perceived value, green satisfaction, dan green trust diterapkan dengan maksud agar tercapainya green loyalty dari pelanggan, sehingga pelanggan terus berkeinginan untuk melakukan pembelian ulang suatu produk. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh green perceived value, green satisfaction, dan green trust terhadap green loyalty pada konsumen The Body Shop di Jakarta. Sampel penelitian ini berjumlah 150 responden yang diambil dengan menggunakan purposive sampling. Analisa data dilakukan dengan menggunakan AMOS. Hasil penelitian ini menujukkan green perceived value, green satisfaction, dan green trust memiliki pengaruh langsung terhadap green loyalty. Hasil lain menunjukkan green perceived value memiliki pengaruh langsung baik terhadap green satisfaction dan green trust. Dalam penelitian ini green satisfaction tidak memiliki pengaruh dengan green trust. Variabel yang paling berpengaruh terhadap green loyalty adalah variabel green trust.

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Green perceived value, green satisfaction, and green trust are applied in order to achieve green loyalty from customers, so that customers continue to wish to repurchase a product. The objective of this research is to analyze the effect of green perceived value, green satisfaction, and green trust on green loyalty to consumers of The Body Shop in Jakarta. The sample of this study amounted to 150 respondents taken using purposive sampling. Data analysis is done using AMOS. The results of this research show that green perceived value, green satisfaction, and green trust have a direct influence on green loyalty. Other results show that green perceived value has a direct effect on green satisfaction and green trust. In this research green satisfaction has no influence with green trust. The most influential variable on green loyalty is the green trust variable.

Abstrak :
Seiring dengan meningkatnya masalah lingkungan, industri perawatan pribadi semakin sadar untuk mempromosikan merek ramah lingkungan. Penelitian ini bertujuan untuk melihat bagaimana Green Brand Innovativeness dan Green Perceived Value mempengaruhi Green Brand Loyalty. Studi penelitian ini juga membahas peran variabel mediasi Self Brand Connection dan variabel moderating Green Knowledge dalam kaitannya dengan Green Brand Loyalty. Studi riset ini berhasil mengumpulkan 819 responden Indonesia yang berdomisili di Indonesia dan pernah membeli green personal care melalui survei online. Data diolah menggunakan Structural Equation Model (SEM) dengan software LISREL 8.8. Temuan menunjukkan bahwa Green Brand Innovativeness dan Green Perceived Value secara tidak langsung mempengaruhi Green Brand Loyalty konsumen, dan Self Brand Connection memediasi hubungan antara Green Perceived Value terhadap Brand Loyalty. Namun, Green Knowledge tidak terbukti sebagai variabel moderator. Penelitian ini akan bermanfaat bagi sumber akademik untuk penelitian masa depan, praktisi di industri merek hijau untuk meningkatkan loyalitas pelanggan, dan masa depan lingkungan. ......Along with the increase in environmental problems, the personal care industry is being more aware of promoting green brands. The objective of this research study is to see how Green Brand Innovativeness and Green Perceived Value influencing Green Brand Loyalty. This research study also discusses the role of the mediating variable Self Brand Connection and a moderating variable Green Knowledge in the linkage to Green Brand Loyalty. This research study managed to collect 819 Indonesian respondents who domiciled in Indonesia and have purchased green personal care through an online survey. The data was processed using the Structural Equation Model (SEM) with software LISREL 8.8. The finding suggests that Green Brand Innovativeness and Green Perceived Value indirectly influence consumer’s Green Brand Loyalty, and Self Brand Connection mediates the relationship between Green Perceived Value to Brand Loyalty. However, Green Knowledge was not proven as a moderator variable. This research will benefit academic resources for future research, practitioners in the green brand industry to increase customer loyalty, and the future of the environment.