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"Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today."

"[Tacit knowledge merupakan suatu hal yang sangat penting bagi perusahaan untuk terus bertahan dalam arus kompetisi yang terus meningkat. Namun sangat disayangkan belum banyak dari perusahaan yang mengerti mengenai peran penting dari tacit knowledge, bahkan untuk sekedar tau apa itu tacit knowledge. Penelitian ini bertujuan untuk melihat peran dari tacit knowledge exchange pada lingkup perusahaan, khususnya yang terjadi diantara fungsi penjualan dan fungsi pemasaran. Responden dari penelitian ini adalah salespeople yang mewakili fungsi penjualan dan staff pemasaran yang mewakili fungsi pemasaran. Hasil penelitian ini menunjukan bahwa top management support menjadi faktor yang paling signifikan dari tacit knowledge exchange.

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Tacit knoweldege is transforming into something very important for company to survive in tough competition. But unfortunately just a few of companies does understand the important role of tacit knowledge, even to know what tacit knowledge is. This study aims to look at the effect of the role of tacit knowledge exchange in the scope of the company, especially those that occur between sales and marketing. Respondents of this study are salespeople who represent sales divison and marketing staff that represent marketing division. These results indicate that the top management support becomes the most significant factor of tacit knowledge exchange., Tacit knoweldege is transforming into something very important for company to survive in tough competition. But unfortunately just a few of companies does understand the important role of tacit knowledge, even to know what tacit knowledge is. This study aims to look at the effect of the role of tacit knowledge exchange in the scope of the company, especially those that occur between sales and marketing. Respondents of this study are salespeople who represent sales divison and marketing staff that represent marketing division. These results indicate that the top management support becomes the most significant factor of tacit knowledge exchange.]"