Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKFungsi slogan (tagline) yang digunakan oleh perusahaan adalah suatu upaya dan strategi dari perusahaan untuk mendekatkan suatu produk kepada konsumennya, studi ini menganalisis bagaimana respon consumer terhadap iklan tagline Enduro Matic Sehidup Sematic melalui hierarchy of effects yang terdiri dari cognitive process, afective process dan conative process. Dari hasil penelitian diketahui bahwa terdapat hubungan signifikan antara frekuensi sering atau jarang/kadangkadang melihat dan mendengar iklan Enduro Matic Sehidup Sematic dengan variabel hierarchy of effects kecuali pada attention, depth of processing dan memorable. Melalui metode regresi linier diketahui bahwa jalur yang memberikan hubungan yang signifikan adalah learning ad claim terhadap message acceptance dan brand liking serta ad exposure terhadap brand intention. Hubungan antara involvement dengan variabel hierarchy effect juga diteliti melalui metode regresi linier dan diketahui bahwa involvement di atas 6 (skala1-7) ditemukan hubungan yang signifikan antara ad exposure terhadap message acceptance dan involvement di bawah 6 (skala1-7) ditemukan hubungan yang signifikan antara ad exposure terhadap brand intention.

---

ABSTRACTSlogan (tagline) is used by the company as an effort and strategy to bring a product to consumers. This study analyzed consumer response to “Enduro Matic Sehidup Sematic” tagline through hierarchy of effects model that consist of cognitive, affective and conative process. The results showed that the frequency of seeing and hearing “Enduro Matic Sehidup Sematic” tagline has a significant relationship with each stage of hierarchy of effect except attention, depth of processing and memorable. Using linier regression method, it is known that the relationship between learning ad claims and brand liking, learning ad claims and message acceptance and the relationship between ad exposure and brand intention contribute to the significant of the relationship. By using same method, the relationship between involvement and hierarchy effect variable also analyzed by researcher, the result showed that for involvement above 6 (scale 1-7), relationship between ad exposure and message acceptance contribute to the significant of the relationship, for involvement below 6 (scale 1-7), relationship between ad exposure and brand intention contribute to the significant of the relationship."

"Tesis ini membahas tentang pengaruh terpaan iklan susu formula di televisi terhadap persepsi ibu tentang kecerdasan anak. Berlandaskan paradigma positivis, penelitian ini bertujuan untuk menguji apakah pengaruh terpaan iklan susu formula terhadap ibu yang menjadi target sasarannya dan Apakah ada hubungan antara terpaan iklan susu formula di televisi mempengaruhi persepsi ibu berkaitan dengan kecerdasan anak. Dengan menggunakan analisa Teori Dependensi Efek Komunikasi Massa (Dependency Model Mass Communication Effects), Teori Kultivasi (Cultivation Theory) dan Teori Persepsi (Perception Theory) peneliti berusaha menjelaskan bagaimana persepsi ibu-ibu tentang kecerdasan anak dipengaruhi terpaan tayangan iklan susu formula di media televisi. Kesimpulan dari penelitian ini menunjukkan ada korelasi antara terpaan iklan susu formula yang ditayangkan di media televsi dengan persepsi ibu tentang kecerdasan anak. Peneliti merekomendasikan agar penelitian ini bisa terus dikembangkan dengan melihat faktor-faktor lain yang dapat mempengaruhi.

---

This thesis studies about grown up milk advertising influences to mother’s

perception about their kids intelligence. Based on positivist paradigm, this

research aims to proved what grown up milk advertising influences to mother's perception about their kids intelligence effective. Use Dependency Model Mass Communication Effects, Cultivation Theory and Perception Theory, the researcher want to explain how the perception about kids intelligence influences by exposure grown up milk advertsing on television. The result of this research shows there are correlation between exposure grown up milk advertising on television with mother perception about their kids intelligence. The researcher recommends that this research still can be developed by looking at other factors that influence."

"ABSTRAKWe use a generalized autoregressive conditional heteroskedasticity dummy approach to analyze the influence of calendar anomalies on conditional daily returns and risk for the stock markets of Brazil, Russia, India, China, and South Africa from 1996 to 2018. Month-of-the-year, turn-of-the-month, day-of-the-week, and holiday effects are investigated. The most striking day-of-the-week effect is found for Tuesdays. The turn-of-the-month effect is validated, while, interestingly, we find no evidence of a January effect. A general holiday effect is not documented, but the Indian market shows a significant pre- and post-holiday effect, the Chinese market is anomalous before public holidays, and the South African market is affected only after holidays."

"ABSTRAK Because of serving elderly clients with cognitive impairment, families have limited on their opportunities, financial problems, and exceptional special care demands. Caregiving is strongly associated with depressive symptoms, anxiety, excessive guilt, anger, and frustation. Particularly caregivers have reported a higher level of depression, and loneliness. Also, one of the major purposes for this research study was to test relationship among three variables: social support, depression, and lonelines. The findings indicate that increased social support is associated with a low level of depression and loneliness. In other words, precieved social support was one of the important resource for reducing caregiver's depression and loneliness. A series of multiple regression was used to test three variables. Reesearch results suggest that low levels of perceived social support are associated with higher levels of loneliness, which in turn is associated with higher levels of depressive symptoms. These findings, therefore, underscore the importance of accounting for loneliness when looking at the relation between social support and depression. Intervention should focus on reducing loneliness in order to manage depression in caregivers. Authors present implications of social work practices for working with caregivers. "

"Buku yang berjudul "The Cytotoxics handbook" ini berisikan tentang pelayanan cytotoxic."

"ABSTRAKAngka fertilitas nasional di Indonesia yang stagnan di angka 2,6.di mana angka rata-rata negara ASEAN adalah 2,4 menjadi early warning tersendiri bagi Indonesia. Hasil Survei Demografi dan Kesehatan Indonesia sampai dengan Tahun 2012 memberi sinyal bahwa masalah kependudukan perlu mendapat perhatian yang lebih serius oleh pemerintah. Salah satunya dengan memperhatikan prevalensi pemakaian kontrasepsi di Indonesia. Prevalensi pemakaian kontrasepsi tergantung pada keputusan Pasangan Usia Subur apakah akan memakai kontrasepsi atau tidak dan kontrasepsi apa yang mereka pilih. Penelitian tentang faktor-faktor yang mempengaruhi utilisasi dari pemakaian dan pilihan kontrasepsi masih konvensional dan belum memasukkan isu peer effect sedangkan perilaku orang sangat mungkin dipengaruhi oleh orang lain. Studi ini bertujuan untuk mengetahui pengaruh efek rekan dan tokoh sentral dalam suatu komunitas terhadap perilaku pemakaian kontrasepsi terutama dalam pemilihan kontrasepsi. Sumber data dalam penelitian ini menggunakan Pendataan Keluarga 2015 dari BKKBN dan Podes 2014. Penelitian ini menggunakan model logit, order logit, dan multinomial logit. Dari hasil penelitian ini ditemukan bahwa terdapat peer effect dalam perilaku kontrasepsi, artinya tidak hanya faktor demografis individu yang menjadi pengaruh dalam perilaku pemakaian kontrasepsi. Peranan tokoh sebagai node informasi mempunyai pengaruh terhadap perilaku pemakaian kontrasepsi dengan kadar yang berbeda, misal dalam hal pakai atau tidaknya seseorang memang benar-benar dipengaruhi oleh tokoh. Perbedaan geografis memberi perbedaan perilaku pemakaian kontrasepsi dilihat dari masing-masing pengaruh dari peer maupun tokoh sentral. Dalam pengujian dalam model multinomial logit diperoleh informasi pemakaian kontrasepsi dengan membandingkan kontrasepsi yang berbasis suntik dengan kontrasepsi lainnya menunjukkan pola yang bisa digunakan sebagai perumusan strategi.

---

ABSTRACTThe national fertility rate in Indonesia is stagnant at 2.6. Where the average number of ASEAN countries is 2.4 became an early warning for Indonesia. Indonesia Demographic and Health Survey results until 2012 signaled that demographic problems should receive more serious attention by the government. One of them with regard to the prevalence of contraceptive use in Indonesia. The prevalence of contraceptive use is dependent on the Fertile Age Couple 39 s decision whether to use contraception or not and what contraception they choose. Research on the factors affecting the utilization of contraceptive use and choice is still conventional and has not included the issue of peer effect whereas people 39 s behavior is likely to be influenced by others. This study aims to determine the effect of peers and central figures in a community on the behavior of contraceptive use, especially in the selection of contraception. The data source in this research uses 2015 Family Data Collection from BKKBN and Podes 2014. This research uses logit model, logit order, and multinomial logit. From the results of this study found that there is a peer effect in contraceptive behavior, meaning that not only individual demographic factors that influence the behavior of contraceptive use. The role of the character as an information node has an influence on the behavior of contraceptive use with different levels, for example in terms of whether or not someone 2is really influenced by the character. Geographical differences give differences in contraceptive use behavior seen from each influence of peer and central figure. In the test in multinomial logit model obtained contraceptive usage information by comparing contraception based on injection with other contraception show pattern which can be used as strategy formulation."