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"AbstrakStudents behavior towards waste takes a crucial role to successful sustainable waste managementat school level. As many scholars mentioned, a proper waste management shouldnot only environmentally effective and economically efficient, but alsosocially acceptable. Therefore, it is important to know how to drive studentsto behave more environmental friendly. Using eco friendly behavior survey forstudents as part of community engagement program titled Creating Healthy, Fitand Productive Generation through Comprehensive Mental Revolution Model, thispaper aims to identify factors that determine students eco friendly behavior.This survey was administered to 797 students from three high schools in thecity of Bekasi, SMA N 1 Bekasi, SMA N 2 Bekasi and SMK Korpri. We divided threebroad characteristics in determining students eco friendly behavior, namelyindividual characteristics, household characteristics and communitycharacteristics, as mentioned in various researches. The result shows that outof three broad characteristics, individual characteristics play significantrole in determining the level of students eco friendly behavior. In terms ofindividual characteristics, knowledge about waste and school course playspositive and significant role in determining the level. For the study course,we conclude that students in the science course have a relatively higher eco friendlybehavior level compared to social course or others. Female students are alsomore likely to have higher level of eco friendly behavior rather than malestudents. Finally, daily expenditure significantly determines the level. On theother hand, we found that environmental concern and class rank do not havesignificant effect to student s behavior. In addition, none of the householdand community characteristics variables were significant in determining thebehavior. This result emphasizes the importance of individual characteristics improvement, especially waste knowledge and environmental education, to drivestudents in dealing waste appropriately."

"Ekolabel digunakan oleh perusahaan Fast Moving Consumer Goods (FMCG) untuk menyampaikan informasi keramahan lingkungan produk dan sebagai strategi promosi yang dapat meningkatkan kesediaan membayar konsumen. Penggunaan jenis ekolabel yang berbeda telah diketahui memengaruhi perilaku konsumen secara berbeda pula. Dengan demikian, penelitian ini bertujuan untuk melihat pengaruh jenis ekolabel (logo dan teks ramah lingkungan) pada kemasan sikat gigi terhadap kesediaan membayar konsumen. Penelitian ini merupakan penelitian eksperimen 2x2 factorial within-subject design yang melibatkan penggunaan vignette sebagai stimulus. Pengambilan data dilakukan terhadap 221 konsumen produk FMCG yang berusia 18-25 tahun dan merupakan warga negara Indonesia yang bertempat tinggal di Indonesia. Kesediaan membayar diukur menggunakan alat ukur willingness to pay more dari Shin et al. (2017) yang telah diadaptasi ke Bahasa Indonesia. Hasil penelitian menunjukkan bahwa terdapat pengaruh penggunaan logo ramah lingkungan terhadap kesediaan membayar konsumen, (F (1, 152) = 27,359, p < 0,001, η²p = 0,153). Sama halnya dengan logo ramah lingkungan, ditemukan juga bahwa terdapat pengaruh penggunaan teks ramah lingkungan terhadap kesediaan membayar konsumen, (F (1, 152) = 61,127, p < 0,001, η²p = 0,287). Selain itu, penggunaan keduanya secara bersamaan juga turut memprediksi kesediaan membayar konsumen, (F (1, 152) = 7,456, p = 0,007, η²p = 0,047). Dengan demikian, dapat disimpulkan bahwa penggunaan masing-masing logo dan teks ramah lingkungan serta keduanya secara bersamaan memengaruhi kesediaan membayar konsumen secara positif. Selanjutnya, ditemukan efek yang sama pada konsumen yang disajikan dengan produk sikat gigi dengan teks ramah lingkungan dan produk sikat gigi dengan logo dan teks ramah lingkungan. Terakhir, ketika penggunaan logo ramah lingkungan dan teks ramah lingkungan dibandingkan, teks ramah lingkungan ditemukan lebih efektif dalam memengaruhi kesediaan membayar konsumen. Hasil dari penelitian ini dapat dijadikan bahan pertimbangan bagi perusahaan dalam memilih jenis ekolabel yang paling efektif dalam meningkatkan kesediaan membayar konsumen.

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Fast Moving Consumer Goods (FMCG) companies use ecolabels to give products’ environmental information as a promotional strategy in increasing consumers' willingness to pay. The use of different types of ecolabels has been found to influence consumer’s behavior differently. This study then aims to investigate the effect of two ecolabel types (eco-friendly logos and texts) on toothbrush packaging in predicting consumers' willingness to pay. This study is a 2x2 factorial within-subject design that involves the use of a vignette as a stimulus. Data were collected from 221 consumers of FMCG aged 18-25 years who reside in Indonesia. Willingness to pay is measured using willingness to pay more measure from Shin et al. (2017) which has been adapted to Bahasa Indonesia. The results showed that there was an effect of using environmentally friendly logos on consumers' willingness to pay, (F (1, 152) = 27,359, p < 0,001, η²p = 0,153). Similarly, it was also found that there was an effect of using eco-friendly text on consumers' willingness to pay, (F (1, 152) = 61,127, p < 0,001, η²p = 0,287). In addition, the use of both simultaneously also predicts consumers' willingness to pay, (F (1, 152) = 7,456, p = 0,007, η²p = 0,047). Thus, it can be concluded that the use of environmentally friendly logos and texts individually and both simultaneously affects consumers' willingness to pay positively. Furthermore, the same effect was found on consumers who were presented with eco-friendly text and with eco-friendly logos and texts. Finally, when the use of eco-friendly logos and texts were compared, eco-friendly texts were found to be more effective in influencing consumers' willingness to pay. The results of this study can be used as consideration for companies in choosing the most effective type of ecolabel in increasing consumers' willingness to pay."

"Tugas Karya Akhir ini membahas tentang Perencanaan Ide Besar Strategi Komunikasi Pemasaran Retail sebuah produk ramah lingkungan, Bio-cassava bag. Bio-cassava bag sendiri merupakan kantong belanja ramah lingkungan yang diproduksi oleh Avani Eco. Bio-cassava bag telah terlebih dahulu dipasarkan dalam sektor B2B atau business-to-business namun akan melebarkan pasarnya ke sektor B2C atau business-to-consumer pada tahun 2019 mendatang. Oleh karena itu diperlukan perencanaan strategi komunikasi pemasaran, khususnya pada pasar retail, agar dapat menciptakan strategi pesan yang tepat dan dapat mempengaruhi perilaku konsumen terhadap pemakaian plastik ramah lingkungan. Penyusunan strategi komunikasi dilakukan dengan cara analisis konsumen mendalam guna melakukan segmentasi pasar dan menentukan target konsumen primer dari produk bio-cassava bag. Dari segmentasi konsumen yang dilakukan, maka target konsumen primer Avani Eco yang dipilih adalah konsumen dalam kategori "The Keepers" dengan karakteristik VALS believers. Output yang dihasilkan dari penelitian ini adalah perencanaan ide besar strategi komunikasi dalam bentuk Communication Platform sebagai dasar strategi pesan dalam setiap strategi pemasaran yang akan dilakukan selanjutnya. Post test juga dilakukan sebagai bentuk evaluasi terhadap respon target konsumen terkaitait ide besar dan strategi pesan yang ditawarkan. Hasil Post-test menunujukkan bahwa ide besar dan desain kemasan yang ditawarkan sudah dapat diterima dengan baik karena mayoritas reponden merasa bahwa ide besar dan desain kemasan sudah menarik dan dapat memenuhi kebutuhan serta keinginan responden.

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This study focuses on Big Ideas and Communiction Strategy Planning for an environmentally friendly product, Bio-cassava bag. Bio-cassava bag is an eco-friendly shopping bag produced by a company named Avani Eco. Bio-cassava bag Avani Eco has already been marketed in the B2B or business-to-business sector but will expand its market to the B2C or business-to-consumer sector in 2019. Therefore, it is necessary to plan marketing communication strategies, especially in the retail market, in order to creat the right message to influence and change consumer behavior towards the use of environmentally friendly shopping bag. The planning of communication strategies is carried out by means of in-depth consumer analysis to segment the market and determine the primary target consumer of bio-cassava bag. Based on market segmentation that was conducted, the primary target consumer of bio-cassava bag Avani eco is 'The Keepers' with 'believers' VALS characteristic. The output generated from this research are big idea and communication platform as the basis of the message strategy in each marketing strategy that will be carried out next. Post-test is also done as an evaluation to find out responses of the target consumers towards big idea and message strategies offered. Based on Post-test, big idea and packaging design are already well received because it is considered attractive enough and can meet the needs and desires of target consumers."

"Tujuan dari laporan ini adalah untuk menganalisis data kualitatif dan kuantitatif yang dikumpulkan dengan fokus pada tindakan potensial yang dapat diambil supermarket untuk menghilangkan konsumsi plastik.Permasalahan keputusan manajemen yang kami jawab melalui penelitian yang disajikan dalam laporan ini adalah Analisis atas Perlu Tidaknya Countdown Supermarket Menawarkan Alternatif Pengganti Plastik untuk Produk-Produk yang Masih Menggunakan Kemasan Plastik Sekali Pakai.Kami merancang pertanyaan penelitian khusus yang kami gunakan untuk membuat survei online melalui platform Qualtrics. Kuisioner kemudian digunakan dalam wawancara satu lawan satu dalam tahap penelitian kualitatif, untuk mendapatkan wawasan tentang persepsi dan nilai konsumen. Wawancara yang ditranskripsi kemudian diberi kode, untuk menyoroti tema yang berulang di seluruh data yang diperlukan untuk memahami konsumen. Tema utama yang disajikan adalah keinginan akan kenyamanan dan nilai uang.Pertanyaan dimasukkan mengenai kebiasaan berbelanja konsumen, kesadaran mereka tentang isu terkini mengenai dampak lingkungan dari penggunaan plastik, persepsi dampak lingkungan saat ini dari penggunaan plastik, dan kesediaan mereka untuk membayar alternatif plastik. 60 konsumen menjawab survei tetapi 1 diantaranya tidak menyelesaikan survei, data yang kami kumpulkan dari responden dianalisis melalui software bernama SPSS. Melalui analisis ini, kami menentukan frekuensi dan statistik deskriptif serta melakukan beberapa uji analisis statistik. Ini termasuk T-test, Chi square, Anova, dan Regression. Analisis menyimpulkan bahwa yang terbaik adalah menawarkan alternatif bebas plastik untuk produk yang masih membutuhkan kantong / wadah plastik sekali pakai, namun keputusan ini harus diambil dengan hati-hati karena membutuhkan waktu dan relatif sulit untuk mengubah pola pikir masyarakat danSebagai kesimpulan, sebaiknya Countdown membuat kampanye untuk mempromosikan alternatif bebas plastik yang berfokus pada peningkatan kesadaran terhadap dampak lingkungan dari plastik sekali pakai dan juga menghadirkan efisiensi biaya alternatif bebas plastik.

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The purpose of this report is to analyse the qualitative and quantitative data gathered focusing on the potential action that supermarkets could take in order to eliminate plastic consumption.Our management decision problem to answer through the research presented in this report is should countdown offer plastic free alternatives to products still requiring the use of single use plastic bag/container.This decision problem provided the basis for our marketing research problems, from which we designed specific research questions that we used to create a survey through questionnaire. The questionnaire was then used in one on one interviews in the qualitative stage of research, to gain insight into consumer perceptions and values. The transcribed interviews were then coded, to highlight recurring themes throughout the data which were needed to understanding consumers and answering the question in management decision. The key themes presented were the desire of convenience and value for money.Based on this research, we created on online survey through the platform Qualtrics to gather quantitative data. Questions were included regarding consumers shopping habits, their consciousness of current issue regarding environmental impact of plastic use, perception of current environmental impact of plastic use, and their willingness to pay for plastic alternatives. 60 consumers responded to the survey but 1 of them did not finish the survey, the data we gathered from the respondents was analysed through a software called SPSS. Through this analysis, we determined the frequencies and descriptive statistics and conducted several statistical analysis tests. These included T-tests, Chi square, Anova, and Regression. The analysis concluded that it is best to offer plastic free alternatives to product still requiring single use plastic bag/container, however, this decision have to be carefully made because it takes time and relatively difficult to change people’s mindset andTo conclude, we recommend that Countdown should create a campaign to promote plastic free alternatives focuses on increasing awareness towards environmental impact of single use plastics and also presenting the efficiency of plastic free alternative cost. This campaign, coupled with another promo which will provide an incentive to purchase a product despite of the inconvenient. By offering special discount for one month, will align with values and incentives for customer. Therefore, the management decision problem of should Countdown offer plastic free alternatives to product still requiring single use plastic bag/container has a suggested solution."

"Indonesia merupakan penyumbang polusi plastik terbesar kedua dari 129 negara. Jakarta sebagai kota terpadat penduduk di Indonesia juga dihadapkan pada permasalahan plastik. Per tahun 2019, rata-rata total sampah harian Jakarta mencapai 7.702 ton. Hal ini membuat Jakarta menempati posisi kedua sebagai kota penghasil sampah terbanyak di Pulau Jawa. Data KLHK menunjukkan bahwa dari sisi sumbernya, pasar tradisional merupakan salah satu penyumbang sampah terbanyak. Salah satu pasar tradisional di DKI Jakarta adalah Pasar Senen Blok III. Dalam rangka menghadapi permasalahan sampah plastik di Jakarta, Gubernur DKI Jakarta Anies Baswedan melalui Pergub No. 142 tahun 2019 melarang penggunakan kantong plastik sekali pakai di pusat perbelanjaan hingga pasar tradisional. Meski demikian, Pergub tersebut masih belum terimplementasi secara menyeluruh. Penelitian ini bertujuan untuk menjelaskan implementasi kebijakan Kewajiban Penggunaan Kantong Belanja Ramah Lingkungan di Pasar Senen Blok III dan menganalisis faktor-faktor yang mempengaruhi implementasi kebijakan tersebut. Untuk kepentingan tersebut, penelitian ini menggunakan teori implementasi Taweekaew (2014) dan Alesch et al (2012). Adapun metode penelitian yang dilakukan adala kualitatif. Dalam hal ini, data penelitian dikumpulkan melalui wawancara mendalam dan telaah dokumen. Hasil dari penelitian menunjukkan bahwa Peraturan kewajiban penggunaan kantong belanja ramah lingkungan pada pasar rakyat berdasarkan Pergub No. 142 tahun 2019, dalam implementasinya di provinsi DKI Jakarta belum terimplementasi secara maksimal, hal tersebut disebabkan karena sejumlah faktor, yakni struktur dan proses kelembagaan, keterlibatan partisipatif, penerimaan masyarakat, kesadaran publik, partisipasi dan otonomi kerja, konfigurasi organisasi, monitoring, dan kolaborasi.

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Indonesia is the second largest contributor to plastic pollution out of 129 countries. Jakarta as the most populous city in Indonesia also faces plastic pollution problems. As of 2019, Jakarta's total daily waste averaged for 7,702 tons. This makes Jakarta ranked second as the city that produces the most waste in Java. The data from the Ministry of Environment and Forestry shows that in terms of sources, traditional markets are one of the biggest contributors to waste. One of the traditional markets that produced a lot of waste in DKI Jakarta is Pasar Senen Blok III. In order to deal with the problem of plastic waste in Jakarta, DKI Jakarta Governor Anies Baswedan through Governor Regulation No. 142 of 2019 prohibits the use of single-use plastic bags in the traditional markets. However, the regulation has not been fully implemented. This study aims to explain the implementation policy of the Obligation to Use Environmentally Friendly Shopping Bags in Pasar Senen Block III and analyze the factors that influence the implementation of this policy. For this purpose, this study uses implementation theory by Taweekaew (2014) and Alesch et al (2012). The research method is qualitative. Research data was collected through in-depth interviews and document review. The results of the research show that the regulation on the obligation to use environmentally friendly shopping bags at Pasar Senen has not been fully implemented due to several factors, which are institutional structure, participatory involvement, community acceptance, public awareness, participation and work authonomy, organizational cocnfiguration, moitoring, collaboration"

"Tingkat ramah lingkungan konsumen yang masih rendah menjadi tantangan pemasaran produk eco-friendly homes yang semakin berkembang di Indonesia. Penelitian ini dimaksudkan untuk melihat bagaimana perbedaan respon dalam pembentukan attitude toward the ad (AAD), attitude toward the product (AAP), dan purchase intention (PI) produk eco-friendly homes diantara kelompok high, medium, low involvement with the environment dengan self-benefit appeal dan environment-benefit appeal. Penelitian ini berbentuk penelitian eksperimen dengan menggunakan analisis statistik deskriptif terhadap 123 orang mahasiswa MMUI sebagai partisipan. Riset eksperimen ini berbentuk factorial design 2x3 (benefit appeals & involvement with the environment). Hasil penelitian menunjukkan bahwa pada kelompok high involvement with the environment respon AAD, AAP, PI dengan environment-benefit lebih tinggi dibandingkan selfbenefit. Sedangkan pada kelompok medium & low involvement with the environment respon AAD, AAP, PI dengan self-benefit lebih tinggi dibandingkan environment-benefit.

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The low involvement with the environment of Indonesian consumers becomes a challenge for marketing of developed eco-friendly homes recently in Indonesia. General objective of this research is to examine the benefit appeals (self-benefit appeal and environment-benefit appeal) effect in influencing attitude toward the ad (AAD), attitude toward the product (AAP), dan purchase intention (PI) of ecofriendly homes product in high, medium, low level of involvement with the environment.

This research used an experimental research design with statistic descriptive analysis through 123 undergraduate student of MMUI as a participant. This experimental research was require factorial design 2x3 (benefit appeals & involvement with the environment).

The results showed that for those high involvement with the environment, environment-benefit was more persuasive in influencing AAP, AAD, and PI than the self-benefit. For those low, and medium involvement with the environment, self-benefit was more persuasive in influencing AAP, AAD, and PI than the environment-benefit."

"ABSTRAKPenelitian ini bertujuan untuk melihat apakah nilai altruistik ( environmental concern ) dan nilai egoistik ( Health concern ) yang dimiliki oleh konsumen berpengaruh terhadap attitudes dan purchase intentions pada produk-produk makanan dan minuman yang menggunakan kemasan eco-friendly. Penelitian ini menggunakan pendekatan kuantitatif untuk melakukan analisisnya hal dilakukan untuk mengukur seberapa besar pengaruh nilai altruistik dan nilai egoistik terhadap attitudes dan purchase intentions konsumen. Data yang diperoleh didapatkan dari 265 responden dari beberapa wilayah Indonesia. Dalam pengolahan data penelitian ini menggunakan Structural Equation Modeling (SEM) dengan AMOS 26. Hasil penelitian ini menunjukan jika nilai altruistik sangat mempengaruhi attitude dan purchase intentions konsumen, yang berarti ketika konsumen sangat peduli dengan lingkungannya maka attitude dan purchase intentions terhadap produk makanan dan minuman dengan kemasan eco-friendly akan positif atau semakin memiliki niat untuk membeli dan menggunakan produk makanan dan minuman dengan kemasan yang ramah lingkungan.

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ABSTRACT

This study aimed to see whether the altruistic value (environmental concern) and the egoistic value (health concern) contributed by consumers to attitudes and purchase intentions on food and beverage products that use environmentally friendly packaging. This study uses a quantitative approach to carry out an analysis of the things carried out to measure the value of altruistic valuations and self-centered values of consumer attitudes and purchase intentions. Data obtained were obtained from 265 respondents from several regions in Indonesia. In processing this research data using Structural Equation Modeling (SEM) with AMOS 26. The results of this study indicate altruistic value greatly af ects the attitudes and intentions of consumer purchases, which refers to the compilation of consumers very concerned with their environment, the attitudes and purchase intentions towards food and beverage products with Environmentally friendly packaging will be positive or purchase intention to buy and use food and beverage products with environmentally friendly packaging."