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Hasil Pencarian

Ditemukan 3 dokumen yang sesuai dengan query
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Simatupang, Idayu Kristina
Abstrak :
[ABSTRAK
Studi ini berangkat dari keadaan dunia yang diwarnai oleh massifnya perkembangan teknologi informasi dan komunikasi. Perkembangan teknologi berimplikasi pada dua perilaku generasi konsumen yaitu generasi Digital Natives (DN) dan Digital Immigrants (DI), suatu generasi yang sering mengalami kecemasan terhadap teknologi, dikenal sebagai technology anxiety. Studi ini melihat bagaimana dua generasi konsumen yang berbeda dalam proses memutuskan membeli produk berbasis teknologi tinggi / high technology seperti smartphone, khususnya untuk menggali proses komunikasi serta mengatasi technology anxiety. Berlandaskan paradigma post-positivistik dengan pendekatan kualitatif, studi ini menghasilkan temuan bahwa DI mengatasi kecemasan dan membeli high tech melalui proses komunikasi dengan kelompok, sedangkan DN tidak memiliki kecemasan serta cenderung melakukan proses komunikasi dengan dunia virtual sebelum membeli.
ABSTRACT This research inspired by picture of a world whose full of information technology and communications. Development of information technology and communications have impact for the two generations of consumer behavior, namely the generation of Digital Natives and Digital Immigrants, a generation that experience technology anxiety. This research?s aim is digging about how two different generations of consumers in the process of deciding to buy a high tech product, smartphones, in particular to explore the communication process and how to overcome technology anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this research found that the DI overcome anxiety and buy high-tech through the communication process with the group, while the DN does not have anxiety and tend to make the process of communication with the virtual world before buying., This research inspired by picture of a world whose full of information technology and communications. Development of information technology and communications have impact for the two generations of consumer behavior, namely the generation of Digital Natives and Digital Immigrants, a generation that experience technology anxiety. This research’s aim is digging about how two different generations of consumers in the process of deciding to buy a high tech product, smartphones, in particular to explore the communication process and how to overcome technology anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this research found that the DI overcome anxiety and buy high-tech through the communication process with the group, while the DN does not have anxiety and tend to make the process of communication with the virtual world before buying.]
2015
T44940
UI - Tesis Membership  Universitas Indonesia Library
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Wiwin Indiarti
Abstrak :
The development of sophisticated technology has caused a major change in how to communicate in the digital era. Social media has been widely used as a means of communication. The power of social media provides a new way of inheriting culture. This qualitative descriptive research i5 intended to look at the use of social media that has cultural content and its function in cultural inheritance to Lare Osing (young people of Banyuwangi). The research results show that cultural content-based social media managed by digital natives have successfully attracted the peoples attention, especially the youngsters. This type ofsoeial media has strategic position as the media of inheriting local culture, maintaining cultural identity, strengthening social values and local wisdom, enriching the local peoples outlook on life as well as the giver of the meaning of culture.
Yogyakarta: BALAI PELESTARIAN NILAI BUDAYA D.I. YOGYAKARTA, 2017
400 JANTRA 12:1 (2017)
Artikel Jurnal  Universitas Indonesia Library
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Kurnia Latif Maulani
Abstrak :
Fenomena detoksifikasi Instagram merupakan fenomena kontemporer dimana pengguna menjauhi Instagram selama kurun waktu tertentu karena penggunaannya telah menjadi negatif bagi dirinya baik secara fisik maupun mental. Penelitian ini mencoba mengeksplorasi motivasi, refleksivitas pengalaman, dan pengaruh dari detoksifikasi Instagram terhadap konsumsi media sosial individu di masa depan. Menggunakan pendekatan analisis fenomenologi interpretatif (IPA) melalui wawancara mendalam dengan 3 individu yang mewakili generasi digital, peneliti menemukan bahwa partisipan memutuskan untuk melakukan detoksifikasi Instagram karena adanya paparan yang tinggi akan hidup orang lain melalui Instagram, adanya persepsi bahwa Instagram bukanlah ruang aman bagi partisipan, serta munculnya perasaan beban saat Instagram menjadi sebuah kewajiban. Selama proses refleksi pengalaman detoksifikasi Instagram, partisipan juga menemukan bahwa mereka tetap dapat menjalani hidupnya dengan baik tanpa Instagram, berhenti membandingkan hal yang sedang mereka sedang jalani, dan menyadari tidak ada hal-hal yang benar-benar mereka lewatkan. Partisipan juga mengembangkan pemaknaan yang lebih baik akan waktu, ruang, dan diri setelah selesainya periode detoksifikasi Instagram, sehingga dapat mengendalikan perilaku media sosialnya secara lebih sehat di masa depan ......Instagram detox is a relatively new phenomenon where Instagram users refrains from using Instagram for a certain period of time because it has negative effects on their mental and physical state. This thesis attempts to explore the motivation, reflective experience, and impact of Instagram detox to the participant’s future social media consumption. Using Interpretative Phenomenology Analysis approach through in-depth interviews with 3 participants who are part of digital natives, it was found that participants decide to do Instagram detox because there’s a high exposure to other people’s life through Instagram, a perception that Instagram is not their safe place, as well as a heavy feeling that comes when Instagram becomes an obligation. When reflecting about their Instagram detox experience, participants also found that they still live well without Instagram, stop comparing the things that they were experiencing, and realize that they did not really miss out on anything. Participants also develop a better sense of time, space, and self after Instagram detox period, thus they can control their future social media behavior in a healthier way.
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
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UI - Skripsi Membership  Universitas Indonesia Library