Ditemukan 5 dokumen yang sesuai dengan query
Rini Yunita
"[
ABSTRAK Peta merupakan organisasi terbesar yang melindungi hak-hak binatang di seluruh dunia. Peta membidik segala usia, mulai dari remaja hingga dewasa. Dalam berkampanye, peta turut serta mengajak tokoh-tokoh terkenal sebagai model dalam iklan-iklannya. Hal tersebut bertujuan untuk dapat lebih menarik perhatian pembaca. Dalam iklan-iklannya, PETA tidak hanya menggunakan kata-kata denotasi, tetapi juga tidak jarang menggunakan kata-kata konotasi. Penelitian ini bertujuan untuk menganalisis penggunaan kata-kata denotasi, konotasi dan asosiasi yang terdapat dalam iklan layanan masyarakat yang dikeluarkan oleh PETA. Metode kualitatif yang bersumber pada kajian pustaka digunakan untuk menganalisis sepuluh iklan PETA yang menjadi korpus data. Berdasarkan hasil penelitian, selalu terdapat makna denotasi, konotasi dan asosiasi di dalam masing-masing iklan. kata-kata denotasi diterjemahkan sesuai dengan kata sebenarnya yang terdapat di dalam kamus. Kata-kata konotasi dan asosiasi diterjemahkan sesuai dengan pengalaman kebahasaan masyarakat pemakainya.
ABSTRACT PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences., PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers’s attentions. Through their advertisements, they don’t just use denotation lexis but they also use connotation ones. The research’s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers’ language experiences.]"
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-Pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
Nadia Enggar Rakhmatiyas
"Seni populer memiliki peran yang sangat diperlukan dalam menyebarkan pemahaman tentang gangguan psikologis. Makalah ini bertujuan untuk melihat apakah penggambaran May dalam film 27 Steps of May (2019) sudah cukup baik dalam menggambarkan seseorang yang menderita Post-Traumatic Stress Disorder (PTSD). Ia dianalisis dengan melihat elemen visual seperti penggunaan warna, pemilihan busana, ekspresi wajah, gerak tubuh, dan teknik sinematografi. Dengan menggunakan metode deskriptif kualitatif dan pendekatan semiotika, makalah ini menganalisis makna dari setiap elemen visual menggunakan teori Barthes `Three Orders of Signification` (1972). Analisis dilanjutkan dengan melihat keterkaitan antara PTSD-nya dengan elemen visual dan menganalisis apakah penggambaran media ini akurat atau tidak. Penggunaan warna, gaya rambut, pemilihan pakaian, unsur sinematografi, ekspresi wajah, dan gerak tubuh dilihat dari tingkat denotasi, konotasi, dan mitosnya secara berurutan. Temuan menunjukkan bahwa penggunaan elemen visual mengindikasikan May sebagai seseorang yang depresi, kesepian, ketakutan, kurang dominan, dan terisolasi. Sifat-sifat ini menunjukkan gejala penderita PTSD, yang menyatakan bahwa penggambaran identitas dalam film ini akurat. Dari temuan tersebut, masing-masing elemen visual menyampaikan makna yang membangun ciri khas May dan terdapat keterkaitan antara penggambaran May melalui elemen visual dengan PTSD-nya. Temuan ini kemudian menambah kontribusi baru di bidang semiotika dan psikologi dengan menganalisis tokoh film diam yang menderita PTSD dengan pendekatan semiotika
Popular art has an indispensable role in disseminating an understanding about psychological disorders. This paper aims to see if the portrayal of May in the film 27 Steps of May (2019) is a good enough rendering of a person suffering from Post-Traumatic Stress Disorder (PTSD). She is analysed by looking at the visual elements, such as the use of colours, fashion selection, facial expressions, body gestures, and cinematography techniques. Using the descriptive qualitative method and semiotics approach, this paper analyses the meanings of each visual element using Barthes` theory `Three Orders of Signification` (1972). The analysis is continued by seeing any relation between her PTSD with the visual elements and analysing whether the media portrayals are accurate or not. The use of colours, hairstyle, clothes selection, cinematography elements, facial expressions, and body gestures are looked at from the level of denotation, connotation, and myth respectively. The findings show that the use of visual elements indicates May as someone who is depressed, lonely, fearful, less dominant, and isolated. These qualities indicate the symptoms of a PTSD sufferer, which shows that the identity portrayals in this film are accurate. From the findings, each visual element delivers meanings which build the characteristics of May, and there is a relation between the portrayal of May through visual elements with her PTSD. These findings, then, add a new contribution to semiotics and psychology field by analysing a silent film character suffering from PTSD with semiotics approach"
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2020
MK-Pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
Intan Armina Dewi
"Makalah ini membahas mengenai makna denotasi dan konotasi yang muncul dalam parfum yang dibuat oleh seorang pria yang berasal dari Belarus yang berkolaborasi dengan majalah Leaders, yaitu Vladislav Rekunov. Parfum tersebut adalah parfum " Leaders Number One Inspired by Vladimir Putin" yang merupakan parfum yang terinspirasi oleh sosok presiden Rusia yaitu Vladimir Putin yang telah mengabdi lebih dari 15 tahun dan memiliki kepribadian yang tegas, tangguh, berani dan elegan. Tujuan penulisan ini adalah untuk menjabarkan makna-makna yang terlihat didalam bentuk parfum "Leaders Number One Inspired by Vladimir Putin" menggunakan teori semiotika denotasi dan konotasi milik Roland Barthes. Adanya unsur-unsur denotasi dan konotasi didalam parfum akan digunakan untuk membuktikan bahwa melalui teori denotasi dan konotasi milik Roland Barthes terdapat kesesuaian antara pesan yang disampaikan pembuat parfum kepada pembeli.
This paper discusses the meaning of denotations and connotations that appear in perfumes made by a man from Belarus who collaborated with Leaders magazine, namely Vladislav Rekunov. The perfume is "Leaders Number One Inspired by Vladimir Putin" which is a perfume inspired by the Russian president, Vladimir Putin who has served more than 15 years and has a firm, tough, brave and elegant personality. The purpose of this paper is to describe the meanings seen in the form of perfume "Leaders Number One Inspired by Vladimir Putin" using the theory of semiotic denotations and connotations of Roland Barthes. The existence of denotation elements and connotations in perfume will be used to prove that through the theory of denotation and connotation of Roland Barthes there is a match between the message conveyed by perfume makers to perfume buyer."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2019
MK-pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
Rahmatika Ajeng Rahardjo
"Berdasarkan perspektif semiotika, setiap elemen arsitektur mengandung makna denotatif maupun konotatif yang dapat mengkomunikasikan suatu budaya dan sejarah di lingkungan tersebut. Dalam hal ini, elemen-elemen arsitektur Hotel X terlihat pada desain eksterior yang terdiri dari fasad bangunan, lobby, kolam renang, taman, serta restoran dan kafe. Sementara itu, desain interior Hotel X terdiri dari pencahayaan pada kamar Hotel X, jendela kamar Hotel X, kasur pada kamar Hotel X, serta lantai kamar Hotel X. Penelitian ini bertujuan untuk mengetahui bagaimana semiotika desain arsitektur Hotel X dalam objek berbentuk render desain yang bersifat dua dimensi (2D). Hasil dalam penelitian ini menunjukkan bahwa Hotel X memiliki desain arsitektur yang khas dan unik, yaitu didominasi dengan corak geometris yang membentuk motif Batik Kawung dengan filosofi tinggi. Hal ini yang kemudian akan mempengaruhi bagaimana Hotel X justru lebih menonjolkan budaya “Jawa-sentris” daripada budaya Kalimantan itu sendiri. Penelitian ini menggunakan semiotika Pierce dan Umberto Eco sebagai ‘pisau analisis’ dalam mengeksplorasi elemen-elemen arsitektur pada Hotel X. Penelitian ini merupakan penelitian dengan paradigma kritis, pendekatan kualitatif, dan jenis eksploratif. Pengumpulan data dalam penelitian ini dilakukan dengan cara dokumentasi, observasi, dan studi pustaka.
Based on a semiotic perspective, each architectural element contains denotative and connotative meanings that can communicate culture and history in that environment. In this case, the architectural elements of Hotel X can be seen in the exterior design, consisting of building facades, lobbies, swimming pools, gardens, restaurants, and cafes. Meanwhile, the interior design of Hotel X consists of lighting in bedrooms, windows in bedrooms, mattresses in bedrooms, and floors in bedrooms. This study aims to find out how Hotel X's architectural design semiotics is in the form of two-dimensional (2D) design rendering objects. The results of this study indicate that Hotel X has a distinctive and unique architectural design, dominated by geometric patterns that form the Batik Kawung motif with high philosophy. This will then affect how Hotel X puts forward a "Jawa-centric" culture rather than the culture of Kalimantan itself. This study uses Pierce and Umberto Eco's semiotics as an 'analytical knife' in exploring architectural elements in Hotel X. This research is research with a critical paradigm, a qualitative approach, and exploratory type. Data collection in this study was carried out using summaries, observations, and literature studies."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
T-pdf
UI - Tesis Membership Universitas Indonesia Library
Dhuha Hadiyansyah
"Penelitian ini bertujuan untuk menganalisis strategi kebahasaan dan makna konotasi untuk membangun citra dan pemosisian iklan praktik perdukunan. Penelitian ini fokus pada empat iklan perdukunan di majalah Misteri dan Mystic dengan mengggunakan metode kualitatif. Keempat iklan tersebut adalah iklan praktik perdukunan Ki Joko Bodo, Gus Ridho, Ust Lukman HAR, dan Nyi Husna. Tiap-tiap dukun yang diteliti membangun citra yang berbeda-beda. Ki Joko Bodo ingin mencitrakan dirinya sebagai orang yang kesaktiannya tiada tanding, tetapi tetap gaul dan nyentrik, dengan lebih banyak menggunakan teknik kebahasaan berupa metafora. Dia menargetkan konsumen dari kalangan masyarakat yang cukup ekslusif, kalangan kelas menengah atas dari agama apa pun. Gus Ridho mencitrakan dirinya sebagai dukun yang religius, terkenal dan berkelas internasional. Dengan menggunakan beberapa slogan, dia menargetkan (positioning) masyarakat Islam yang religius. Ust Lukman HAR juga menonjolkan karakternya yang religius dan terkenal, tetapi citra religiusitasnya lebih kuat daripada Gus Ridho, yaitu dengan mengutip ayat dari Kitab Suci untuk melegitimasi praktik perdukunanya. Dia juga menggunakan beberapa slogan, dan memposisikan jasa dan produknya untuk kalangan Islam yang religius. Sementara itu, satu-satunya dukun perempuan, Nyi Husna, membangun citra dirinya sebagai dukun spesialis cinta. Dengan menggunakan beberapa ekspresi metaforis, dia menargetkan pangsa pasar perempuan.
This study aims to analyze the verbal strategies and connotations to build brand image and positioning in quackery practice advertisements. This study focuses on four magazine advertisements in Misteri and Mystic magazine with a qualitative method. The four quackery practice advertisements are Ki Joko Bodo's, Gus Ridho's, Ust Lukman HAR's, and Nyi Husna's. Each quack builds different images. Ki Joko Bodo wants to portray himself having unmatched supernatural power, but he is 'social butterfly' and quirky, with more use of metaphors as his verbal techniques. He targets consumers from quite exclusive society class, upper middle class of any religion. Gus Ridho portrays himself as a religious, famous and internationally classy quack. Using some slogans, he targets (positioning) religious Muslim community. Ust Lukman HAR also highlights his religious and famous character, but his religiosity image is stronger than that of Gus Ridho, by quoting verses from the Holy Book to legitimate his quackery practices. He also uses some slogans and targets his products and services for religious Muslim circles. In the meantime, the only female quack, Nyi Husna, builds her image as a love specialist quack. By using some metaphorical expressions, she targets a market share of women."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2012
T30861
UI - Tesis Open Universitas Indonesia Library
