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Abstrak :
Bone mineral content at old age is dependent upon the peak bone mass achieved in youth and subsequent adult bone loss (Matkovic, 1992). Adequate calcium consumption during childhood is beneficial for the acquisition of peak bone mass and density. It is therefore, calcium has been considered to play important role in the pathogenesis of osteoporosis (NIH, 1994), and osteoporosis has been described as a pediatric disease that manifests itself in old age (Lysen and Walker, 1997). If children fail to take in enough calcium, they are more likely to develop osteoporosis later in life (Insel et al., 2002). Nevertheless, calcium is one of the nutrients that most likely to be low or deficient in children's diets (Krause's, 2000). Recently, calcium has been suspected to have a positive effect in preventing some disorders, including diarrhea. Bovee et al., (2003) indicated that low calcium intake has been shown to impair host resistance to food-borne intestinal infections. Because of childhood morbidity and mortality due to infectious diarrhea is very high in developing countries, adequate dietary calcium intakes of the children will likely improve their bone as well as intestinal health (Bovee et al., 2003). Dairy products are always regarded as primary source of calcium. It is difficult to meet the RDA for calcium without milk or milk products (Krause, 1992). Unfortunately, the general Indonesian population does not commonly consume milk. The results of 1997 national survey on households' food consumption pattern across provinces in Indonesia reveal that milk consumption was zero, or milk product was never consumed in the last three months at the time of survey (Sumarno at al., 1997). In line with the 1997 national survey, Ariani et al., (1997) reported that the level of milk consumption was lower than that of other animal products across the provinces in Indonesia, and in general, milk consumption of Indonesian population was below the standard of adequacy of milk consumption according to Widyakarya National Pangan dan Gizi 1998 (4.6 kg/cap/year). The above facts indicate that many Indonesians may consume calcium-deficient diet.

Abstrak :
Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme.