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Abstrak :
"Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected"--Provided by publisher.

Abstrak :
Terdapat paradoks dalam inovasi terbuka berbasis platform di mana startup Multi-Sided Platform (MSP) digital dengan kapasitas kreasi awal yang rendah mampu menerapkan strategi inovasi terbuka yang umumnya membutuhkan tingkat tinggi kemampuan kreasi bersama. Penelitian ini mengatasi kesenjangan ini dengan secara teoritis mengembangkan hubungan antara logika yang efektif - tindakan kewirausahaan yang berurusan dengan seperangkat sarana sebagaimana diberikan dan berfokus pada pemilihan antara efek yang mungkin dapat dibuat dengan seperangkat sarana - dan proses inovasi terbuka dengan kapasitas penciptaan sebagai prasyarat untuk berkontribusi pada startup multi-sisi Platform digital (MSP) digital. Dalam hal ini, penelitian ini menguji proses inovasi terbuka berbasis platform di bawah kendala sumber daya, pengetahuan terbatas, dan ketidakpastian. Temuan penelitian kuantitatif dari 70 startup MSP digital menunjukkan jalur terpendek untuk startup MSP digital untuk menghasilkan Innovation Performance dimulai dari mengembangkan Effectual Logic, kemudian Integrative Capabilities dan Co-Creation Capacities, dan Innovation Performance sesudahnya. Namun, dalam jalur terpendek ini, Crowds or Communities Management Practice juga memiliki peran dalam memediasi sebagian hubungan antara Effectual Logic dan Integrative Capabilities. Inovasi berbasis platform menjadi titik pengintegrasian teori effectuation dari riset kewirausahaan dan strategi inovasi terbuka dari riset manajemen strategis. Jembatan untuk kedua bidang ini menunjukkan implikasi untuk penelitian inovasi berbasis platform dalam kewirausahaan strategis. ......There is a paradox in platform-based open innovation where the digital Multi-Sided Platform (MSP) startups with low initial co-creation capacity is able to implement open innovation strategy that commonly needs a high level of co-creation capacity. This research address this gap by the theoretically develop the relationship between effectual logic - entrepreneurial action that deal with a set of means as given and focuses on selecting between possible effects that can be created with that set of means - and open innovation process with co-creation capacity as its pre-condition to contribute to digital Multi-Sided Platform (MSP) startups significant growth. In this case, this research examine the platform-based open innovation process under resource constraint, limited knowledge, and uncertainty. The quantitative research findings from 70 digital MSP startups show the shortest path for digital MSP startups to produce Innovation Performance is starting from develop Effectual Logic, then Integrative Capabilities and Co-Creation Capacity, and Innovation Performance afterwards. However, in this shortest path, Crowds or Communities Management Practices also have roles in partially mediating the relationship between Effectual Logic and Integrative Capabilities. Platform-based innovation becomes the integrating point of effectuation theory from entrepreneurship research and open innovation strategy from strategic management research. The bridge for these two areas suggests implications for platform-based innovation research in strategic entrepreneurship.