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Ditemukan 16 dokumen yang sesuai dengan query
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Rini Yunita
"[ABSTRAK
Peta merupakan organisasi terbesar yang melindungi hak-hak binatang di seluruh dunia. Peta membidik segala usia, mulai dari remaja hingga dewasa. Dalam berkampanye, peta turut serta mengajak tokoh-tokoh terkenal sebagai model dalam iklan-iklannya. Hal tersebut bertujuan untuk dapat lebih menarik perhatian pembaca. Dalam iklan-iklannya, PETA tidak hanya menggunakan kata-kata denotasi, tetapi juga tidak jarang menggunakan kata-kata konotasi. Penelitian ini bertujuan untuk menganalisis penggunaan kata-kata denotasi, konotasi dan asosiasi yang terdapat dalam iklan layanan masyarakat yang dikeluarkan oleh PETA. Metode kualitatif yang bersumber pada kajian pustaka digunakan untuk menganalisis sepuluh iklan PETA yang menjadi korpus data. Berdasarkan hasil penelitian, selalu terdapat makna denotasi, konotasi dan asosiasi di dalam masing-masing iklan. kata-kata denotasi diterjemahkan sesuai dengan kata sebenarnya yang terdapat di dalam kamus. Kata-kata konotasi dan asosiasi diterjemahkan sesuai dengan pengalaman kebahasaan masyarakat pemakainya.ABSTRACT PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences.;PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers?s attentions. Through their advertisements, they don?t just use denotation lexis but they also use connotation ones. The research?s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers? language experiences., PETA is the largest animal rights organization in the world. They target on supporters from plenty of groups of people in different age. They also involves celebrities on its most campaigns in order to attract more readers’s attentions. Through their advertisements, they don’t just use denotation lexis but they also use connotation ones. The research’s objective is to analyze the use of dennotation words as well as their connotation and associations contained in PETA advertisements. Qualitative methods which resources is taken from library research are employed in the analysis of 10 PETA adverts, which applies as its corpus data. According to the research results, there are denotation and connotion lexis associations in each ad. The denotation lexis are literally translated from the words in the dictionaries. Meanwhile, the connotation and its lexical associations are translated in such words based on the readers’ language experiences.]"
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2015
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Ruth Rosati
"ABSTRAK
Artikel ini membahas proses pencarian makna kehidupan yang dianalisis dari aspek sintaksis, bunyi, semantik konotasi dan tema pada puisi arch ologie karya Joseph Paul Schneider. Penelitian ini termasuk dalam penelitian kualitatif dengan menggunakan metode deskriptif, sedangkan pendekatan yang dipilih adalah pendekatan tekstual. Hasil penelitian menunjukkan bahwa puisi Arch ologie merupakan puisi yang memiliki makna konotatif, Puisi tersebut merupakan penggambaran dari pencarian tujuan dan makna kehidupan.Arch ologie, terdiri dari empat bait dan masing-masing bait terdapat jumlah larik yang berbeda-beda, dan rima yang tidak beraturan

ABSTRACT
This article analyzes the process of finding the meaning of life which is analyzed from the aspect of syntax, sound, semantic connotation and theme of the poem Archeologie by Joseph Paul Schneider. This research is classified as a qualitative research by using a descriptive argumentative method and structural approach. The result of this article shows that Archeologie poetry is poetry that has a connotative meanings. The poem is a depiction of the search purpose and meaning of life.Archeologie, consists of four stanzas and each stanza are number of different lines, and irregular rhyme."
Fakultas Ilmu Pengatahuan Budaya Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Nadia Enggar Rakhmatiyas
"Seni populer memiliki peran yang sangat diperlukan dalam menyebarkan pemahaman tentang gangguan psikologis. Makalah ini bertujuan untuk melihat apakah penggambaran May dalam film 27 Steps of May (2019) sudah cukup baik dalam menggambarkan seseorang yang menderita Post-Traumatic Stress Disorder (PTSD). Ia dianalisis dengan melihat elemen visual seperti penggunaan warna, pemilihan busana, ekspresi wajah, gerak tubuh, dan teknik sinematografi. Dengan menggunakan metode deskriptif kualitatif dan pendekatan semiotika, makalah ini menganalisis makna dari setiap elemen visual menggunakan teori Barthes `Three Orders of Signification` (1972). Analisis dilanjutkan dengan melihat keterkaitan antara PTSD-nya dengan elemen visual dan menganalisis apakah penggambaran media ini akurat atau tidak. Penggunaan warna, gaya rambut, pemilihan pakaian, unsur sinematografi, ekspresi wajah, dan gerak tubuh dilihat dari tingkat denotasi, konotasi, dan mitosnya secara berurutan. Temuan menunjukkan bahwa penggunaan elemen visual mengindikasikan May sebagai seseorang yang depresi, kesepian, ketakutan, kurang dominan, dan terisolasi. Sifat-sifat ini menunjukkan gejala penderita PTSD, yang menyatakan bahwa penggambaran identitas dalam film ini akurat. Dari temuan tersebut, masing-masing elemen visual menyampaikan makna yang membangun ciri khas May dan terdapat keterkaitan antara penggambaran May melalui elemen visual dengan PTSD-nya. Temuan ini kemudian menambah kontribusi baru di bidang semiotika dan psikologi dengan menganalisis tokoh film diam yang menderita PTSD dengan pendekatan semiotika

Popular art has an indispensable role in disseminating an understanding about psychological disorders. This paper aims to see if the portrayal of May in the film 27 Steps of May (2019) is a good enough rendering of a person suffering from Post-Traumatic Stress Disorder (PTSD). She is analysed by looking at the visual elements, such as the use of colours, fashion selection, facial expressions, body gestures, and cinematography techniques. Using the descriptive qualitative method and semiotics approach, this paper analyses the meanings of each visual element using Barthes` theory `Three Orders of Signification` (1972). The analysis is continued by seeing any relation between her PTSD with the visual elements and analysing whether the media portrayals are accurate or not. The use of colours, hairstyle, clothes selection, cinematography elements, facial expressions, and body gestures are looked at from the level of denotation, connotation, and myth respectively. The findings show that the use of visual elements indicates May as someone who is depressed, lonely, fearful, less dominant, and isolated. These qualities indicate the symptoms of a PTSD sufferer, which shows that the identity portrayals in this film are accurate. From the findings, each visual element delivers meanings which build the characteristics of May, and there is a relation between the portrayal of May through visual elements with her PTSD. These findings, then, add a new contribution to semiotics and psychology field by analysing a silent film character suffering from PTSD with semiotics approach"
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2020
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Ika Apriani Pata
"Tesis ini merupakan kajian semiologi yang dikaitkan dengan perempuan. Penelitian kualitatif ini membahas teori konotasi dan ideologi Barthes untuk melihat makna perempuan. Korpus berasal dari rubrik "Opini" yang berjenis tulisan narasi dan argumentasi. Hasil penelitian ini menunjukkan bahwa penanda (signifier) konotasi perempuan menggunakan pendekatan petanda (signified) tematis, yaitu benda hidup, benda mati, sifat, dan aktivitas. Sementara itu, hasil temuan ideologi berdasarkan tematis tersebut menunjukkan perempuan dipandang secara positif dan negatif. Pandangan positif terdapat dalam tema konotasi sifat dan aktivitas, sedangkan pandangan negatif terdapat dalam tema benda hidup dan benda mati. Pandangan negatif lebih dominan dibandingkan pandangan positif perempuan.

This thesis is a semiological research associated with women. This qualitative study discusses Barthes' theory of connotation and ideology related to women. The corpus was taken from a colomn named "Opini" Serambi Indonesia. The corpus was a combination between narrative's and argumentative?s writing type. The result showed up that signifier?s connotation of women were discussed by the signifieds of four kinds. The four kinds were living thing, inanimate thing, adjective and activity. Meanwhile based on four kinds theme the result of ideology told that women were viewed in negative's and positive?s perspective. The negative's perspective was on adjective and activity theme, and positive?s ones was on living and inanimate thing. The negative's perspective of women were definitely dominant rather than positive's ones."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2011
T29232
UI - Tesis Membership  Universitas Indonesia Library
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Susi Yuliawati
"ABSTRAK
Makalah ini membahas konstruksi perempuan dalam korpus majalah Mangl 1958 ndash;2013 dari sudut pandang linguistik korpus dan semiotik Barthes. Konstruksi perempuan itu dikaji berdasarkan bukti penggunaan lima kata dalam bahasa Sunda yang merujuk perempuan berdasarkan empat kerangka periode masa Demokrasi Terpimpin ndash;Reformasi . Analisis korpus menunjukkan bahwa perempuan cenderung dikonstruksi dengan identitas yang berbeda oleh setiap kata karena dipengaruhi oleh faktor sosial dan budaya. Perempuan juga semakin digambarkan sebagai kelompok sosial yang mandiri dan berperan tidak hanya dalam ranah domestik, tetapi juga ranah publik. Analisis semiotik menunjukkan bahwa pemaknaan perempuan yang ditandai dengan berbagai ekspresi baru untuk mengungkapkan makna perempuan adalah suatu pengembangan makna melalui jalur metabahasa. Sementara itu, munculnya pengertian baru yang diberikan kepada setiap kata karena perubahan nilai dan pandangan dalam masyarakat Sunda menunjukkan proses perluasan makna melalui jalur konotasi. Berdasarkan hasil penelitian ini, dapat disimpulkan bahwa kekerapan penggunaan kata yang melambangkan perempuan dan pola kemunculannya bersama kata-kata lain yang menyertainya secara berulang adalah upaya untuk menaturalisasi konsep perempuan melalui bahasa. Dengan memadukan linguistik korpus dan semiotik, proses menaturalisasi konsep perempuan itu dapat dilacak melalui bukti penggunaan bahasa dalam skala besar dan rentang waktu yang cukup panjang. Dengan demikian, konstruksi perempuan secara diakronis dapat dijelaskan secara lebih objektif dan terperinci.

ABSTRACT
The paper examines the construction of women in the corpus of Sundanese Mangl magazine 1958 ndash 2013 from the perspectives of corpus linguistics and Barthes rsquo semiotics. The construction is studied based on the usage of five Sundanese nouns referring to women found in the corpus within four periods Guided Democracy ndash Reformation . The result of corpus analysis shows that women are constructed in various identities by every noun referring to them due to the influence of social and cultural factors. Women are getting portrayed as a social group that is more independent and has a significant role not only in the private spheres domestic domain , but also the public spheres. The result of semiotic analysis shows that the signification of women indicated by many expressions to signify them is the extension of meaning through metalanguage. In the meantime, a new sense given to every noun because of new values or perspectives in Sundanese society indicates the extension of meaning resulted from connotation process. Based on the research findings, it can be concluded that the frequency of nouns referring to women and the recurrent patterns of the noun co occurring with other words are the way that language naturalizes the concept of women. By combining corpus linguistics with Barthes rsquo semiotics, the process of naturalizing the concept of women is possible to be examined through a large quantity of linguistic evidence in within a quite long time span. As a result, the construction of woman in the corpus of Mangl can be explored diachronically in a more objective and detailed way."
2017
D2353
UI - Disertasi Membership  Universitas Indonesia Library
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Sella Rachmawati
"ABSTRAK
Lagu merupakan salah satu unsur pendukung dalam film atau drama. Lirik dalam lagu membantu penontonnya untuk lebih memahami kisah dalam film atau drama dengan lebih jelas. Penelitian ini melakukan pendekatan ilmu linguistik, yaitu semantik. Semantik adalah ilmu yang mempelajari tentang makna. Tujuan penulisan jurnal ini adalah untuk mengetahui dan menjelaskan makna konotasi cinta yang ada di dalam empat lirik lagu dari drama Goblin, yaitu . lagu lsquo;Cheot-nun-chereom Neo-ege Ga-gett-da rsquo; oleh Ailee, lsquo;Cheot Nun rsquo; oleh Jung Joonil, lsquo;Beautiful rsquo; oleh Crush dan lsquo;Heaven rsquo; oleh Roy Kim dan Kim Yeji. Drama Goblin adalah drama Korea Selatan yang telah ditayangkan pada akhir November 2016 hingga akhir Januari 2017 di tvN. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian ditemukan makna konotasi cinta positif dan negatif pada keempat lirik lagu drama Goblin. Pada penelitian ini, makna konotasi cinta positif lebih banyak ditemukan dibandingkan dengan makna konotasi cinta yang negatif. Penelitian ini diharapkan dapat memberikan informasi kepada pembaca.

ABSTRACT
Song is one of the supporting elements in a movie or drama. The lyrics in the song help the audience to better understand the story in the movie or drama more clearly. This research approach linguistic science, that is semantic. Semantics is the study of meaning. The purpose of writing this journal is to know and explain the meaning of the connotation of love that is in the four lyrics of the song from the drama Goblin, that is. 39 Cheot Nun 39 by Ailee, 39 Cheot Nun 39 by Jung Joonil, 39 Beautiful 39 by Crush and 39 Heaven 39 by Roy Kim and Kim Yeji. Goblin is a South Korean drama that has aired in late November 2016 until the end of January 2017 on tvN. This study used descriptive qualitative method. The results found the positive and negative connotation meaning of love in the four lyrics of Goblin rsquo s songs. From this study, the positive connotation meaning of love is a lot more than the negative connotation meaning of love. This study is expected to provide information to the reader."
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2018
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Intan Armina Dewi
"Makalah ini membahas mengenai makna denotasi dan konotasi yang muncul dalam parfum yang dibuat oleh seorang pria yang berasal dari Belarus yang berkolaborasi dengan majalah Leaders, yaitu Vladislav Rekunov. Parfum tersebut adalah parfum " Leaders Number One Inspired by Vladimir Putin" yang merupakan parfum yang terinspirasi oleh sosok presiden Rusia yaitu Vladimir Putin yang telah mengabdi lebih dari 15 tahun dan memiliki kepribadian yang tegas, tangguh, berani dan elegan. Tujuan penulisan ini adalah untuk menjabarkan makna-makna yang terlihat didalam bentuk parfum "Leaders Number One Inspired by Vladimir Putin" menggunakan teori semiotika denotasi dan konotasi milik Roland Barthes. Adanya unsur-unsur denotasi dan konotasi didalam parfum akan digunakan untuk membuktikan bahwa melalui teori denotasi dan konotasi milik Roland Barthes terdapat kesesuaian antara pesan yang disampaikan pembuat parfum kepada pembeli.

This paper discusses the meaning of denotations and connotations that appear in perfumes made by a man from Belarus who collaborated with Leaders magazine, namely Vladislav Rekunov. The perfume is "Leaders Number One Inspired by Vladimir Putin" which is a perfume inspired by the Russian president, Vladimir Putin who has served more than 15 years and has a firm, tough, brave and elegant personality. The purpose of this paper is to describe the meanings seen in the form of perfume "Leaders Number One Inspired by Vladimir Putin" using the theory of semiotic denotations and connotations of Roland Barthes. The existence of denotation elements and connotations in perfume will be used to prove that through the theory of denotation and connotation of Roland Barthes there is a match between the message conveyed by perfume makers to perfume buyer."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2019
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Daeli, Oktavianus Imagodei Faozisochi
"Propaganda merupakan suatu usaha yang ditujukan untuk memperngaruhi pola pikir maupun tingkah laku seseorang sesuai dari keinginan propagandis. Salah satu media yang digunakan untuk menyebarkan propaganda adalah poster. Sebuah poster merupakan media komunikasi bersifat persuasif yang pada umumnya terdiri dari sebuah ilustrasi dan slogan. Pada zaman pendudukan Jepang di Indonesia tahun 1942-1945 propaganda menjadi konsen tersendiri pada pemerintahan Jepang. Berbagai media digunakan untuk menyebarkan propaganda Jepang, salah satunya melalui poster. Belanda yang menduduki Indonesia sebelum masuknya Jepang juga ikut menerbitkan poster-poster propaganda. Penelitian dilakukan terhadap empat poster yang diterbitkan Belanda antara tahun 1944-1945 yang isinya mendiskreditkan Jepang.
Penelitian ini akan mengkaji secara pragmatik bagaimana Jepang direpresentasikan oleh Belanda di dalam poster-poster propaganda Belanda yang terbit antara tahun 1944-1945. Tanda-tanda yang terdapat pada poster akan dianalisis konotasi maknanya dengan menggunakan teori semiotik pragmatik sesuai konteks keadaan pada waktu penerbitan poster tersebut. Penelitian ini menghasilkan penggambaran Jepang melalui tanda-tanda yang terdapat pada poster yang diterbitkan Belanda.
Propaganda is an effort that is intended to influence the mindset and behavior of a person in accordance of the propagandist wishes. Poster is a tool that used to spread the propaganda. A poster is a persuasive communication media, which generally consists of an illustration and slogan. In the days of the Japanese occupation of Indonesia in 1942-1945 propaganda became a particular concern on the Japanese government. Various media is used to spread Japanese propaganda, including poster. Netherlands who have occupied Indonesia before the entry of Japan also publishes propaganda posters. Research conducted on the four poster that published by Netherlands between 1944-1945, which discredits Japan.
This study will examine pragmatically how Japan was described by the Netherlands in the Netherlands propaganda posters published between the years 1944-1945. The signs were found on the poster, will be analyzed his connotation meaning using a pragmatic semiotic theory, according to the context of the circumstances at the time of publication of the poster. This research resulted in the Japanese view through the signs contained in the poster that published by Netherlands.
"
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2016
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Zuhaira Dzaatul Himmah
"Skripsi ini membahas pemaknaan bulan dalam otome game Hana Awase Mizuchi Hen yang skenarionya ditulis oleh Project Gekka. Penelitian ini bertujuan untuk menganalisis konstruksi makna bulan dalam game tersebut. Metode analisis dalam skripsi ini menggunakan metode semiotik denotasi-konotasi Rolland Barthes. Pembahasan makna bulan dalam skripsi ini dikaitkan dengan konsep kepercayaan dan kebudayaan Jepang yang berkaitan dengan bulan. Hasil penelitian ini menunjukkan bahwa bulan dalam Otome game Hana Awase Mizuchi Hen memiliki makna konotasi . Makna konotasi bulan yang didapatkan dalam penelitian ini ada 4 yaitu: 1) bulan sebagai kami (神, dewa); 2) bulan sebagai simbol kekuatan; 3) bulan sebagai simbol kesempurnaan proses; dan 4) bulan sebagai simbol kegilaan.

This study focused on meaning construction of moon being epicted in otome game Hana Awase Mizuchi Hen, a game written by Project Gekka. The purpose of this study is to analyze the moon?s meaning in this game. The method that being used in this study is Roland Barthes? denotation-conotation method. The meaning of the moon in this study are linked to Japanese religious beliefs and culture. The result of this study shows that the moon in Otome game Hana Awase have 4 connotation meaning, which is: 1) moon as kami (神, deity); 2) moon as symbol of power; 3) moon as symbol of a complete process; and 4) moon as symbol of insanity."
Depok: Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2016
S65978
UI - Skripsi Membership  Universitas Indonesia Library
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Trinia Murizka
"ABSTRAK
Black female empowerment merupakan sebuah bentuk pergerakan yang bersinggungan dengan permasalahan ras dan identitas gender. Beyonc mdash;artis perempuan kulit hitam yang dikenal merangkul identitas rasnya mdash;memproduksi lagu ldquo;Forward rdquo; dan ldquo;Freedom rdquo;. Dua lagu bermuatan politis dalam albumnya, Lemonade, dirilis pada tahun 2016. ldquo;Forward rdquo; berfokus pada kasus kebrutalan polisi terhadap warga negara berkulit hitam yang marak terjadi sejak tahun 2014, sedangkan ldquo;Freedom rdquo; berfokus pada pemberdayaan perempuan kulit hitam untuk bergerak melawan penindasan terhadap mereka. Dalam penelitian ini dilakukan analisis terhadap motif Black female empowerment dengan menganalisis lirik dan video musik untuk menemukan mitos di balik gerakan tersebut dengan menggunakan teori semiotik Roland Barthes. Temuan-temuan dalam analisis lagu ldquo;Forward rdquo; menunjukkan bagaimana orang kulit hitam, terutama perempuan kulit hitam, dianggap tidak berdaya. Diskusi antara semua orang dari berbagai ras untuk menemukan solusi untuk menghentikan diskriminasi ras sangat dibutuhkan. Adapun temuan-temuan dalam analisis lagu ldquo;Freedom rdquo; menunjukkan bahwa kesempatan bagi perempuan kulit hitam untuk maju berbicara merupakan hal yang dapat diperoleh sekarang, dan mereka akan didukung oleh sesama perempuan kulit hitam.

ABSTRACT
The Black female empowerment is a form of movement that is intersecting both race and gender identities. Beyonc ndash;a Black female artist known for embracing her black identity ndash;produced ldquo;Forward rdquo; and ldquo;Freedom rdquo;, two politically-charged songs in her 2016 album, Lemonade. ldquo;Forward rdquo; focuses on the police brutality against Black people that have been increasing since 2014, whereas ldquo;Freedom rdquo; focuses on empowering Black women to fight back against the oppression against them. Using Roland Barthes rsquo; semiotic theory, this thesis analyses the Black female empowerment motifs by analyzing its lyrics and music videos in order to find the myth behind the movement. The findings in ldquo;Forward rdquo; show how Black people, especially Black women, are deemed ldquo;voiceless rdquo; and a discussion between all people to find solution to end the racial discrimination is urgently needed. While the findings in ldquo;Freedom rdquo; suggest that the opportunity for Black women to speak up is now obtainable, and they will be supported by their fellow Black women.
The Black female empowerment is a form of movement that is intersecting both race and gender identities. Beyonc ndash a Black female artist known for embracing her black identity ndash produced ldquo Forward rdquo and ldquo Freedom rdquo , two politically charged songs in her 2016 album, Lemonade. ldquo Forward rdquo focuses on the police brutality against Black people that have been increasing since 2014, whereas ldquo Freedom rdquo focuses on empowering Black women to fight back against the oppression against them. Using Roland Barthes rsquo semiotic theory, this thesis analyses the Black female empowerment motifs by analyzing its lyrics and music videos in order to find the myth behind the movement. The findings in ldquo Forward rdquo show how Black people, especially Black women, are deemed ldquo voiceless rdquo and a discussion between all people to find solution to end the racial discrimination is urgently needed. While the findings in ldquo Freedom rdquo suggest that the opportunity for Black women to speak up is now obtainable, and they will be supported by their fellow Black women. "
2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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