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"Thie research aims at finding whwther gamelan music , with approximate 69 beats per minute and has no lyrics,has influence to level of reading comprehension.

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"Motivating children to read is essential to building a lifelong love of reading. Many parents cannot model engagement with books and instead, teachers, school media specialists, and children?s librarians must step into the breach to help children embrace a love of reading."

"Penelitian ini dilakukan kepada khalayak perempuan terhadap iklan televisi Pond?s Age Miracle versi ?Donna-Darius?. Fokus penelitian ini ialah khalayak perempuan berusia diatas 30 tahun dan sudah menikah. Penelitian ini dilakukan untuk mengetahui posisi pemaknaan nilai ?awet muda? pada pesan iklan yang menggunakan pendekatan emotional oleh khalayak dengan melihat posisi pemaknaan pada daya tarik iklan. Penelitian ini adalah penelitian kualitatif deskriptif konstruktivis. Data dikumpulkan dengan menggunakan tehnik wawancara mendalam. Hasil Penelitian menunjukan bahwa penggunaan pendekatan emotional dalam iklan belum mampu membuat khalayak mengadopsi nilai ?awet muda? dalam iklan secara dominan, karena faktor frameworks of knowledge, relations of production, dan technical infrastructure  yang dimiliki khalayak. Implikasi dari penelitian ini memperlihatkan adanya posisi decoding yang dominan dalam daya tarik iklan tidak mengindikasikan diterimanya konsep keseluruhan dalam iklan.

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This research is conducted among female audience of Pond?s Age Miracle television commercial ?Donna-Darius? version. This research focuses on married women over 30 years of age. The purpose of this research is to understand the decode position of the ageless? value by audiences over emotional approach ads through the examination of ads appeals decode position. This research uses qualitative descriptive constructivist approach. The information was gathered using indepth interview. The research findings show that the use of emotional approach in ads is unable to make the audience to adopt a dominant position of the ageless? value over TV commercial, which is caused by frameworks of knowledge, relations of production, and technical infrastructure factor from the audience. The implication of this research shows that dominant decoding position in ads appeal doesn?t indicate the acceptance of the overall ads concept among the audience."