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"Dunia penerbangan mengalami kenaikan jumlah konsumen sejak kehadiran penerbangan berbiaya murah. Banyak perusahaan yang menyediakan jasa dengan konsep penerbangan murah. Persaingan yang begitu ketat membuat perusahaan berlomba untuk mendapatkan pelanggan. Disamping itu permasalahan juga masih terjadi pada industri penerbangan nasional. Keterlambatan jam penerbangan, keselamatan penerbangan, dan sikap tidak professional dari maskapai yang beroperasi di Indonesia menjadi permasalahan yang harus diselesaikan. Dalam penelitian ini, peneliti akan menguji Brand Credibility, Affective Commitment, dan Decision Convenience terhadap Purchase Intention. Olah data penelitian ini menggunakan metode PLS-SEM. Hasilnya, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment, Decision Convenience, dan Purchase Intention pada brand Air Asia dan Citilink. Pada brand Lion Air, Brand Credibility memiliki pengaruh positif terhadap Affective Commitment dan Decision Convenience. Selain itu Affective Commitment dan Decision Convenience memiliki pengaruh positif terhadap Purchase Intention pada brand Lion Air. Pada brand Air Asia dan Citilink, Decision Convenience memiliki pengaruh positif terhadap Purchase Intention.

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The aviation world has experienced an increase in the number of consumers since the presence of low cost airlines. Many companies provide services with low cost carrier concept. Competition is so fierce that companies need to struggle harder to get customers. Besides, the problems also still occur in the national aviation industry. The flight delays, flight safety and unprofessional attitudes of airlines operating in Indonesia are a matter to be solved. In this study, researcher will testify about Brand Credibility, Affective Commitment, and Decision Convenience to Purchase Intention. This research is using PLS SEM as its method. As a result, Brand Credibility has a positive influence on Affective Commitment, Decision Convenience, and Purchase Intention on Air Asia and Citilink brand. In the Lion Air brand, Brand Credibility has a positive influence on Affective Commitment and Decision Convenience. In addition, Affective Commitment and Decision Convenience have a positive influence on Purchase Intention on Lion Air brand. In Air Asia and Citilink brand, Decision Convenience has a positive influence on Purchase Intention."

"Skripsi ini membahas mengenai dugaan pelanggaran praktek diskriminasi yangdilakukan oleh PT. Garuda Indonesia, Tbk (Garuda Indonesia) sebagaimana yangdiatur pada Pasal 19 huruf d Undang-Undang Nomor 5 Tahun 1999. GarudaIndonesia, sebagai maskapai yang dipilih oleh banyak konsumen, didugamelakukan praktek diskriminasi dalam melakukan penjualan tiket rute Middle EastAsia. Perkara ini kemudian menggunakan perubahan perilaku sebagai prosespenanganan perkara untuk pertama kalinya sejak diatur pada Peraturan KomisiPengawas Persaingan Usaha Nomor 1 Tahun 2019. Dalam penelitian ini, penulismenganalisis mengenai pembuktian dari dugaan pelanggaran tersebut sertapenerapan dari perubahan perilakunya. Metode penelitian yang digunakan adalahyuridis normatif dengan pendekatan kualitatif. Dari penelitian yang dilakukan,penulis memperoleh kesimpulan bahwa dugaan pelanggaran praktek diskriminasitidak dapat dibuktikan dan dalam penerapan perubahan perilaku ditemukanbeberapa permasalahan. Dengan demikian, menurut penulis diperlukan adanyapedoman yang mengatur lebih lanjut mengenai perubahan perilaku.

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This thesis discusses the alleged infringement of discriminatory practices conducted

by PT. Garuda Indonesia, Tbk (Garuda Indonesia) as stipulated in Article 19 letter

d of Law Number 5 Year 1999. Garuda Indonesia, as the chosen airline by many

customers, is suspected of engaging in discriminatory practices in selling tickets for

Middle East Asia routes. This case then uses a change of behavior as a case handling

process for the first time since it is regulated in the Regulation of The Commission

for the Supervision of Business Competition Number 1 Year 2019. In this research,

the author analyzes whether the alleged infringement could be proven and how the

change of behavior is implemented. The research method used is normative

juridical with a qualitative approach. From the research conducted, the author

concluded that the alleged infringement of discriminatory practices could not be

proven and several problems were found in using the change of behavior. Thus,

according to the author, there is a need for guidelines that further regulate the

change of behavior."