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Abstrak :
[ABSTRAKbr Penelitian ini mencermati pengaruh dari keberadaan atribut etik pada pilihan produk disertai pengaturan tugas kognitif dan tingkat religiusitas dalam proses pembentukan preferensi individu. Desain penelitian yang digunakan adalah eksperimental 3 (within; atribut etik: tinggi, medium, rendah) x 2 (between; tugas kognitif: including, excluding). Hasil penelitian terhadap 79 partisipan menunjukkan bahwa terdapat pengaruh signifikan dari atribut etik terhadap preferensi partisipan (F (2,76) = 49,089 p < 0,05) terlepas dari tugas kognitif yang digunakan (F (1, 77) = 1,529, p > 0,05). Analisis pada religiusitas menunjukkan tidak terdapat peran moderasi signifikan terhadap proses pembentukan preferensi ( t(76)= - 0,154 p > 0,05). Beberapa faktor yang diduga mempengaruhi rendahnya pengaruh tugas kognitif dan religiusitas dalam pembentukan preferensi juga dibahas pada bagian akhir tulisan ini. ;This research looked into the impact of giving ethical attribute infromation such as eco-friendly in product options along with certain types of cognitive tasks and individual’s religiosity toward the formation process of preference. The design on this research was experimental with 3 (within; ethical attributes: high, medium, low) x 2 (between; cognitive tasks: including and excluding) mixed design. The results from 79 participants showed significant impact from ethical attributes to the participant’s preference with F (2,76) = 49,089 p < 0,05., regardless of any type of cognitive tasks used to complete the decision making process (F (1, 77) = 1,529, p > 0,05. Further analysis on religiosity showed no significant role in moderating the formation process of preference with t(76)= - 0,154 p > 0,05. Several factors that might have influence the insignificance of both cognitive tak and religiosity are discussed at the end of this paper. , This research looked into the impact of giving ethical attribute infromation such as eco-friendly in product options along with certain types of cognitive tasks and individual’s religiosity toward the formation process of preference. The design on this research was experimental with 3 (within; ethical attributes: high, medium, low) x 2 (between; cognitive tasks: including and excluding) mixed design. The results from 79 participants showed significant impact from ethical attributes to the participant’s preference with F (2,76) = 49,089 p < 0,05., regardless of any type of cognitive tasks used to complete the decision making process (F (1, 77) = 1,529, p > 0,05. Further analysis on religiosity showed no significant role in moderating the formation process of preference with t(76)= - 0,154 p > 0,05. Several factors that might have influence the insignificance of both cognitive tak and religiosity are discussed at the end of this paper. ]

Abstrak :
Riset terdahulu telah meneliti bahwa pengetahuan awal tentang social loafing atau kemalasan sosial tidak mempengaruhi terjadinya kemalasan sosial ketika diuji dengan tes fisik dikarenakan banyaknya variabel lain yang mempengaruhi dalam pengujian di area tes fisik olahraga sepeda. Penelitian ini bertujuan untuk menguji apakah pengetahuan awal terhadap konsep kemalasan sosial memiliki dampak pada terjadinya kemalasan sosial ketika dioperasionalkan melalui tes kognitif (mengurutkan fungsi dari sebuah papan kayu sebanyak mungkin dalam 3 menit). Penelitian menggunakan desain independent-groups dengan 3 tingkat dan melibatkan 45 partisipan yang direkrut untuk bekerja secara koaktif (grup kontrol) atau secara kolektif dalam kelompok beranggotakan 5 individu (grup eksperimen). Untuk kelompok kolektif, partisipan diberikan antara pengarahan yang sesuai mengenai konsep kemalasan sosial (kolektif-sadar) atau pengarahan yang tidak sesuai (kolektif-tidak sadar). Hasil dari independent-groups t-test menemukan bahwa kelompok koaktif menghasilkan lebih banyak ide dibandingkan kelompok kolektif, yang mengindikasikan bahwa kemalasan sosial lebih sedikit terjadi di kelompok koaktif. Selain itu, kelompok kolektif-tidak sadar memiliki performa yang lebih baik dibandingkan kelompok kolektifsadar. Limitasi dari penelitian ini dibahas pada bagian Diskusi. Saran penelitian mencakup penggunaan konsep yang berbeda untuk pengarahan dummy dan menambah tingkat kompleksitas dari tes. ......Early research has studied that prior knowledge upon social loafing did not affect the occurrence of social loafing when tested with physical task due to the many confounding variables it possessed. The current study aimed to test whether prior knowledge of social loafing may have an impact on the occurrence of social loafing when operationalised through cognitive task (listing as many uses of a plank of wood in three minutes). Using 3 level independent-groups design, 45 participants were recruited to work coactively (control) or in groups of five (collectively). In collective conditions, participants were given either proper briefing regarding the concept of social loafing (collective-aware) or dummy briefing (collective-not aware). Independent-groups t-test revealed that coactive condition generated more ideas than collective condition, indicating less social loafing in coactive condition. Additionally, collective-not aware performed better than collective-aware. Limitations of the study have been identified. Suggestions include using different concept for dummy briefing and increase complexity of the task.