Found 1 Document(s) match with the query 653:"brand communities"
Ganendra Satria, author
Brand communities and brand tribes have been observed in the marketing literature for decades. However, scholars still debate its basic attributes, making use of these attributes interchangeably without acknowledging the relationships that emanate from the brand community and its potential to develop into a brand tribe. This paper aims to...
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
S-Pdf
UI - Tugas Akhir Universitas Indonesia Library
