Ditemukan 3 dokumen yang sesuai dengan query
Lowe, Nick
"Scientific understanding of the ageing process has developed rapidly and non-surgical therapies have appeared on the market in ever-increasing numbers. This consumer guide describes how to achieve and preserve a more youthful-looking face by using non-surgical techniques."
London: Kyle Cathie, 2005
646.72 LOW a
Buku Teks SO Universitas Indonesia Library
Gabriel, Julie
Florida: Health Communicatin, Inc, 2008
646.72 GAB g
Buku Teks Universitas Indonesia Library
Nadia Kirana Paramita
"
ABSTRAKKehadiran produk Beauty and Personal Care (BPC) kian berkembang di Indonesia seiring perkembangan zaman. Penjualan dan pemasaran produk-produk BPC semakin bergeser, tidak hanya secara luring namun juga secara daring. Produk BPC mulai dipasarkan secara digital mengikuti konsumennya. Sociolla sebagai e-commerce BPC memasarkan produk-produk dari berbagai brand yang bekerjasama dengannya melalui ketiga pilar commerce, content, dan community. Ketiga pilar tersebut merupakan situs daring sociolla.com (commerce), journal.sociolla.com (content), dan soco.id (community). Integrasi antara pemasaran digital di ketiga pilar tersebut pada akhirnya menciptakan beauty ecosystem bagi target konsumen Sociolla. Menjadi penting bagi pemasar untuk mempelajari kategori produk dan metode pemasaran digital yang sesuai dengannya. Seperti pada Sociolla yang menggunakan strategi promotion, memberikan product knowledge, serta menyediakan platform bagi target konsumennya untuk menciptakan user generated content.
ABSTRACTLengkap +
The Appearance of Beauty and Personal Care (BPC) products are thriving in Indonesia from time to time. The sale of BPC products are shifting, not only from offline sales, but also online. BPC products are starting to be marketed digitally following their consumer. Sociolla as a BPC e-commerce markets products from their affiliated brands with the three pillars of commerce, content, and community. Those three pillars are sociolla.com (commerce), journal.sociolla.com (content), and soco,id (community) websites. The integration between the digital marketing on those three pillars in the end creates a beauty ecosystem for Sociolla target consumer. It had become an importance for marketer to learn the product category and the right digital marketing methods for it. Like Sociolla that used promotion strategy, giving product knowledge, and giving platform for their target consumer to create user generated content."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
MK-Pdf
UI - Makalah dan Kertas Kerja Universitas Indonesia Library
