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"Skripsi ini membahas hubungan bauran promosi dengan penjualan dan laba penjualan polis asuransi studi kasus pada PT. Asuransi Umum Bumiputera Muda 1967. Penelitian ini adalah penelitian kuantitatif yang menggunakan data sekunder berupa biaya promosi, hasil penjualan dan laba penjualan untuk melihat hubungan biaya promosi dengan penjualan dan laba penjualan polis asuransi pada PT. Asuransi Umum Bumiputera Muda 1967. Setelah dilakukan uji korelasi statistik non parametrik, diketahui bahwa bauran promosi tidak berhubungan dengan penjualan, namun pada bauran promosi dimensi promosi penjualan dan hubungan masyarakat terdapat hubungan yang signifikan dengan laba penjualan. Untuk itu PT. Asuransi Umum Bumiputera Muda sebaiknya membentuk ulang strategi pemasaran yang lebih efektif dalam meningkatkan penjualan serta melakukan inovasi-inovasi terhadap bauran promosi produknya.

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This script is talking about the relations of promotion mix with sales and sales profit of insurance policy, case study for PT. Asuransi Umum Bumiputera Muda 1967. The research in this script is quantitative research which is using secondary data such as promotion cost, sales product and sales profit to see the relations of promotion cost with sales and sales profit of insurance policy at PT. Asuransi Umum Bumiputera Muda 1967. After statistic correlation non parametric test is done, is known that promotion mix is not related with the sales, however, at promotion mix combination the dimention of sales promotion and public relations have a significant relations with sales profit. For that, PT. Asuransi Umum Bumiputera Muda 1967 should remake the marketing strategy to be more effective in increasing the sales and do some innovation to promotion mix of its product."

"Pandemi COVID-19 sangat berdampak ke UMKM di Indonesia. BanyaknyaUMKM di Indonesia yang mengalami penurunan pendapatan akibat adanyaPandemi COVID-19 menjadikan UMKM harus berkerja lebih keras untuk dapatbertahan dalam pandemi COVID-19 ini. Salah satu UMKM yaitu Warung SopAyam Mbah Min bergerak di Industri kuliner yang menawarkan Sop Ayam KhasKlaten di daerah Galaxy, Bekasi. Penelitian ini dilakukan dengan metode BusinessCoaching, penelitian kualitatif dan data yang didapatkan berdasarkan hasilobservasi, survey serta wawancara mendalam. Terdapat beberapa metode analisisyang digunakan untuk mencapai tujuan penelitian antara lain Business ModelCanvas (BMC), analisis Porter’s Five Forces, analisis PESTEL, Bauran PemasaranJasa, analisis VRIO, analisis SWOT, analisis TOWS, dan analisis GAP. Hasilmenunjukan bahwa UMKM belum maksimal dalam menerapkan kegiatan promosidan belum menjalin hubungan dengan pelanggan. Maka solusi yang diambil untukmasalah tersebut yaitu dengan merancang bauran promosi dan pembentukandatabase marketing. Elemen bauran promosi yang diimplementasi yaitu salespromotion dan digital/internet marketing. Pengimplementasian rancangan bauranpromosi berupa promosi potongan harga yang dilakukan secara offline maupunonline yang disebarkan melalui media Instagram UMKM. Pembentukan databasemarketing dilakukan dengan pengumpulan database pelanggan. Hasil implementasimenunjukan adanya kenaikan penjualan pada UMKM selama pandemi COVID-19berlangsung.

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The COVID-19 pandemic has a profound impact on MSMEs in Indonesia.

The number of MSMEs in Indonesia has experienced a decline in income due to the

COVID-19 Pandemic, making MSMEs have to work harder to survive this COVID-

19 pandemic. One of the MSMEs, namely Warung Sop Ayam Mbah Min, is

engaged in the culinary industry which offers Klaten Typical Chicken Soup in the

Galaxy area, Bekasi. This research was conducted using the Business Coaching

method, qualitative research and data obtained based on observations, surveys and

in-depth interviews. There are several analytical methods used to achieve the

research objectives, including the Business Model Canvas (BMC), Porter's Five

Forces analysis, PESTEL analysis, Service Marketing Mix, VRIO analysis, SWOT

analysis, TOWS analysis, and GAP analysis. The results show that MSMEs have

not been maximal in implementing promotional activities and have not established

relationships with customers. So the solution taken for this problem is by designing

a promotional mix and establishing database marketing. The elements of the

promotional mix that are implemented are sales promotion and digital / internet

marketing. Implementation of the promotional mix design in the form of discounted

promotions carried out offline and online which is spread through the UMKM

Instagram media. The establishment of the loyalty program is done by collecting a

customer database. The implementation results showed an increase in sales to MSMEs during the COVID-19 pandemic."

"Laporan magang ini membahas mengenai implementasi komunikasi pemasaran terpadu yang dilakukan PT Bank XYZ dalam mempromosikan aplikasi mobile banking-nya, yaitu ABC Mobile. Laporan magang ini bertujuan mengevaluasi proses komunikasi yang dilakukan perusahaan, implementasi bauran promosi yang digunakan perusahaan, dan evaluasi program komunikasi pemasaran yang telah dilaksanakan.. Berdasarkan kegiatan magang yang telah dilakukan, ditemukan bahwa PT Bank XYZ PT telah menganalisis proses komunikasi. Perusahaan menganalisis dua pihak utama dalam komunikasi, yaitu sender dan receiver; dan dua alat komunikasi utama, yaitu message dan channel. Selanjutnya, PT Bank XYZ memanfaatkan seluruh elemen bauran promosi dalam mengembangkan dan mengintegrasikan program komunikasi pemasaran terpadunya. Kemudian, PT Bank XYZ memantau, mengevaluasi, dan mengontrol program komunikasi pemasaran terpadu ABC Mobile dengan KPI dan survei yang dilakukan untuk mengetahui voice of customer. Pada promosi digital, pengukuran keberhasilan dilakukan melalui impression, engagement rate, dan jumlah followers baru. Namun, perusahaan belum mengevaluasi efektivitas out-of-home advertising yang dilakukan. Laporan magang ini memberikan beberapa rekomendasi bagi perusahaan agar program komunikasi pemasaran terpadu ABC Mobile dapat berjalan lebih baik lagi.

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This internship report discusses the implementation of integrated marketing communications carried out by PT Bank XYZ in promoting its mobile banking application, namely ABC Mobile. This internship report aims to evaluate the communication process carried out by the company, the implementation of the promotional mix used by the company, and evaluate the marketing communication program that has been implemented. Based on the internship activities that have been carried out, it was found that PT Bank XYZ PT has analyzed the communication process. The company analyzes the two main parties in communication, namely the sender and receiver; and two main communication tools, namely messages and channels. Furthermore, PT Bank XYZ utilizes all promotional mix elements in developing and integrating its integrated marketing communications program. Then, PT Bank XYZ evaluated ABC Mobile's integrated marketing communications program using KPIs and surveys conducted by vendors to determine the voice of customers. In digital promotions, success is measured through impressions, engagement rate, and the number of new followers. However, the company has not evaluated the effectiveness of the out-of-home advertising carried out. This internship report provides several recommendations for companies so that ABC Mobile's integrated marketing communications program can be implemented better.

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"Alat dasar yang digunakan untuk menyelesaikan tujuan komunikasi perusahaan sering disebut sebagai bauran promosi dan temasuk di dalamnya advertising, sales promotion, public relation, personal selling dan direct marketing. Sedangkan purchase decision adalah keputusan membeli suatu merk. Dengan terpengaruhnya purchase decision dari pelanggan maka pembelian berulang akan terjadi. Semakin baik bauran promosi dilakukan, semakin sering pembelian berulang dari pasien RSIA HERMINA Pasteur. Penelitian ini merupakan penelitian kuantitatif dengan metoda deskriptif analitik. Sampel yang dibutuhkan sebanyak 100 orang dengan kriteria merupakan pasien anak (sesuai dengan WHO bahwa usia anak adalah dari umur 1 bulan sampai 17 tahun), dirawat pada periode awal Desember 2006-akhir Februari 2007, memiliki alat telekomunikasi. dan responden adalah ibu kandung atau tiri daripasien. Data diperoleh melalui alat ukur berupa kuesioner yang disebarkan atau melalui hubungan telepon dengan responden. Ukuran data diperoleh dari pembobotan setiap penanyaan untuk masing-masing variabel dalam penelitian. Analisis statistikayang digunakan adalah analisis univarial menggunakan distribusi frekuensi, analisis bivariat menggunakan uji korelasi Pearson dan analisis multivariat menggunakan analisis jalur. Dari hasil penelitian diperoleh bahwa terdapat pengaruh yang positifantara bauran promosi dengan purchase decision pasien rawat inap anak RSIA HERMINA Pasteur. Besar kontribusi untuk masing-masing bauran promosi pengaruh langsung dan tidak Iangsung yaitu advertising sebesar 0,27%, sales promotion sebesar 4.6S%, public relation sebesar 20.44%. dan direct marketing sebesar 0,04%.

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Basic tools that used to accomplish company communication objectives known as promotion mix and include within advertising, sales promotion, public relation, and direct marketing. Purchase decision is a consumer's decision to buy a brand. Purchase decision influenced will lead customer to purchase frequently. Better promotion mix will affect the frequent purchase to RSIA HERMINA Pasteur. The thesis use quantitative method and descriptive analysis. Sample expected about 100 person that have requirement as child (based on WHO parameter that child is baby age on 1 month to boy age on 17), as a patient within period December 2006-last February 2007, have telecommunication tools, and respondents are mother or mother in law of patient. Data is obtained by instrument-a questioner have been given directly or by telephone dialed to the respondent. Data measurement is obtained by giving score to each question for each variable in thesis. Statistical analysis have been used are univariate analysis through frequency distribution, bivariate analysis through Pearson correlation and multivariate analysis through path analysis. In conclusion is

found that promotion mix had a positive influenced on purchase decision in bed patient of RSIA HERMINA Pasteur. Contribution of each promotion mix directly and indirectly for advertising about 0,27%, sales promotion about 4,68%, public relation about 20,44%, and direct marketing about 0,04%."

"Produk perawatan kulit mcrupakan barang konsumsi wanita yang Lidak pemah habis diperbaharui. Pembaharuan tersebut menciptakan pasar yang bersaing Sengit dalam tujuan meraih angka penjualan tertinggi. Penggunaan celebrity endorser dalam kampanye promosi produsen produk perawatan kulit mcrppakan salah satu cara untuk memperuncing persaingan dalam pasar texsebut. Tujuan penelitian ini adalah untuk melihat apakah khalayak berhasil menangkap proses brand association daxi seluruh kampanye promosinya. Dan juga untuk melihat bila pengaruh celebrity endorser dapat mengubah belief serta perilaku khalayak. Studi ini hanya difolcuskan pada kompehensi celebrity endorser dan ddak pada faktor lain. Hasil penelitian memperlihatkan bahwa brand association tercipta namun faktor merek dan celebrity endorser tidak saling identik, serta ditemukan juga bahwa dalam proses komunikasi komersial kampanye promosi produk perawatan kulit, penggunaan celebrity endorser cenderung tidak mengubah belief serta perilaku khalayak.

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Skin care products is indeed women 's consumed products that will never be having suficient innovation of The innovations to this product 'create a competitive market with the final goal set to the achievement of highest sales amount. The usage of celebrity endorser in marketing campaigns conducted by the producers ofshin care products is one of many ways applied in order to sharpen the competition in the market. The objective of this research is to identzfu should the public be able to generate a form of brand association throughout the whole marketing communications process, and also to observe whether the influence of the celebrity endorser could deliberately transhrm the belief and behavior of the public against the brand. This study is focused to the competence of celebrity endorser and not to other factors. The end result ofthe research shows that there is a phase where the brand associations were generated however the brand and the celebrity endorser are not identicalbv causative to each other. It is also jbund that during the processes of commercial communications which in this case id marketing campaign of skin care products, the influence of celebrity endorser does not cause alterations in public 's belief and behavior."