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Abstrak :
Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh daya tarik point of purhase terhadap keputusan pembelian impulsif. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 konsumen produk minuman berkarbonasi di Carrefour MT Haryono dengan syarat telah membeli produk tanpa perencanaan sebelumnya dengan menggunakan metode non-probability sampling serta teknik purposive. Instrumen penelitian ini menggunakan kuesioner dan dianalisis menggunakan multiple regression karena juga mengukur pengaruh dari masing-masing dimensi. Hasil penelitian ini menunjukkan bahwa daya tarik point of purchase memiliki pengaruh yang signifikan terhadap keputusan pembelian impuls. Daya tarik point of purchase mempengaruhi keputusan pembelian impuls sebesar 12.7%, dan sisanya sebesar 87.3% dipengaruhi oleh faktor lain. Hasil analisis juga menunjukkan bahwa dimensi daya tarik pesan point of purchase dan daya tarik visual point of purchase mempunyai pengaruh yang signifikan terhadap citra perusahaan. ......The objective of this research is to analyze how the effect of point of purchase attraction toward impulse buying. This research applied quantitative approach. The sample of this research is 100 carbonated beverage products consumers in Carrefour MT Haryono provided that have purchased a product without prior planning, collected using non-probability sampling and purposive technique. This research used questionnaire as research instrument and analyzed with multiple regression because it also measures the effect of each dimension. The result of this research indicate that point of purchase attractions have a significant effect toward impulse buying. Point of purchase attractions effect impulse buying equal to 12.7%, and the residue equal to 87.3% effected by some other factor. The analysis results indicate that message attractions and visual attractions have a significant effect toward impuls buying.

Abstrak :
This study aims to strengthen the eco-tourism model in northern Sulawesi (Celebs) island including its stakeholders roles, form local views. This research explores qualitative data through a qualitative design, using two types of tools, namely online desk research and online direct interviees to research subjects. The eco-tourism model which is already running in north sulawesi needs to be strengthened again by involing the respectivest stakeholders, such as academics, business persons, government, communities and society, and the media.

Abstrak :
Music is one of the arts in West Nusa Tenggara region, precisely in Lombok Island. In that region there are two types of Kecimol, modem and traditional. The existence of these two types of cimol is very contradictory. The existence of these two types of kecimol is in compatible. The existence of modem kecimol is much more popular than the traditional one in the community life. The occurrence of the above phenomena arose the desire to raise the traditional kecimol music as an object of study with the aim to elevate the existence of the music as a cultural attraction that contains Sasak cultural values. This study is the initial step to understand the existence of kecimol music because of several topics to be discussed such as: background and history of the existence of ketimol music, its shape, structure and function in community life.

Abstrak :
Kabupaten Kebumen merupakan salah satu kawasan wisata unggulan di Provinsi Jawa Tengah yang memiliki objek wisata alam, wisata buatan, dan wisata minat khusus. Masing-masing objek wisata memiliki tingkat daya tarik yang berbeda-beda. Terdapat perbedaan tingkat daya tarik objek wisata pada tahun 2020-2022 akibat adanya fasilitas yang tidak beroperasi. Penelitian ini bertujuan untuk mengetahui tingkat daya tarik objek wisata berdasarkan fasilitas dan aksesibilitas, serta hubungan antara tingkat daya tarik wisata dengan jangkauan wisatawan pada masing-masing objek wisata di Kabupaten Kebumen. Metode analisis yang digunakan adalah analisis keruangan dan analisis deskriptif untuk mengetahui hubungan antara tingkat daya tarik terhadap jangkauan wisatawannya. Hasil penelitian menujukkan bahwa objek wisata di Kabupaten Kebumen ini terbagi menjadi 3 tingkatan yaitu tinggi, sedang, dan rendah. Objek wisata yang termasuk ke dalam tingkat daya tarik tinggi yaitu Goa Jatijajar, Pantai Suwuk, dan Waduk Sempor. Kemudian untuk tingkat daya tarik sedang yaitu objek wisata Pantai Petanahan, Pantai Karangbolong, Pantai Logending, dan Pemandian Air Panas Krakal. Sedangkan untuk tingkat daya tarik rendah yaitu objek wisata Goa Petruk dan Waduk Wadaslintang. Hubungan tingkat daya tarik objek wisata terharap jangkauan wisatawan di Kabupaten Kebumen berbeda-beda. Terdapat objek wisata dengan tingkat daya tarik tinggi memiliki tingkat jangkauan wisatawan yang tinggi tetapi ada juga yang memiliki tingkat jangkauan wisatawan sedang. Begitupula dengan tingkat daya tarik sedang dan rendah. ......Kebumen Regency is one of the leading tourist areas in Central Java Province which has natural attractions, artificial tours, and special interest tours. Each tourist attraction has a different level of attraction. There are differences in the level of tourist attraction in 2020-2022 due to facilities that are not operating. This study aims to determine the level of tourist attraction based on facilities and accessibility, as well as the relationship between the level of tourist attraction and the reach of tourists in each tourist attraction in Kebumen Regency. The analytical method used is spatial analysis and descriptive analysis to determine the relationship between the level of attraction to the reach of tourists. The results of the study show that the tourist attraction in Kebumen Regency is divided into 3 levels, namely high, medium, and low. Attractions that are included in the high level of attraction are Jatijajar Cave, Suwuk Beach, and Sempor Reservoir. Then for the medium level of attraction, namely Petanahan Beach, Karangbolong Beach, Logending Beach, and Krakal Hot Springs. As for the low level of attraction, namely the Petruk Cave and Wadaslintang Reservoir attractions. The relationship between the level of attractiveness of tourist objects and the reach of tourists in Kebumen Regency is different. There are attractions with a high level of attractiveness that have a high level of tourist reach but there are also those that have a moderate level of tourist reach. Likewise with moderate and low attractiveness levels.