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"[ABSTRAKSkripsi ini membahas mengenai persepsi tentang kohesi yang dimiliki oleh atlet profesional bolabasket yang terlibat dalam liga tertinggi di Indonesia, yaitu National Basketball League (NBL) Indonesia, dan hubungannya dengan performa individual yang ditampilkan selama setengah musim pertandingan reguler. Alat ukur yang digunakan adalah Group Environment Questionnaire (Carron, et al., 1985) yang telah diadaptasi ke dalam Bahasa Indonesia, dan pengukuran analisis notasi statistik pertandingan individual untuk pengukuran performa individual. Partisipan dari penelitian ini berjumlah 131 atlet profesional dari keduabelas tim yang berpartisipasi dalam liga NBL Indonesia. Dari penghitungan korelasi yang dilakukan, tidak ditemukan adanya hubungan yang signifikan antara persepsi kohesi dan performa individual pada atlet profesional bolabasket yang bermain di NBL Indonesia, r = 0,066, n = 131, p>0,05, one tail. Hal tersebut dapat disebabkan oleh kemungkinan terdapat faktor lain yang mempengaruhipersepsi kohesi dan performa individual.

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ABSTRACTThis research explains about the perception of cohesion on professional athletes who plays at the highest level of basketball league, the National Basketball League Indonesia, and its relationship with individual performance shown for the half of the reguler season. The instruments used in this research is the Group Environment Questionnaire (Carron, et al., 1985) which has been adapted into Bahasa Indonesia, and notational analysis of individual game statistics for the individual performance measurement. Total participant was 131 professional athletes who played for the twelve teams participating in NBL Indonesia. The result of this research shows no significance between perception of cohesion and individual performance in professional atheletes who play in NBL Indonesia, r = 0,066, n = 131, p>0,05, one tail. This result is due to the possibility of other factors influencing perception of cohesion and individual performance., This research explains about the perception of cohesion on professionalathletes who plays at the highest level of basketball league, the NationalBasketball League Indonesia, and its relationship with individual performanceshown for the half of the reguler season. The instruments used in this research isthe Group Environment Questionnaire (Carron, et al., 1985) which has beenadapted into Bahasa Indonesia, and notational analysis of individual gamestatistics for the individual performance measurement.Total participant was 131 professional athletes who played for the twelveteams participating in NBL Indonesia. The result of this research shows nosignificance between perception of cohesion and individual performance inprofessional atheletes who play in NBL Indonesia, r = 0,066, n = 131, p>0,05, onetail. This result is due to the possibility of other factors influencing perception ofcohesion and individual performance.]"

"Komersialisasi dan konsumsi berbagai produk olahraga semakin meningkat dengan berkembangnya jaman, termasuk di Indonesia. Aksi atlet/tim di lapangan banyak dinantikan, karena kemanfaatannya bagi konsumen, seperti untuk hiburan, sarana afiliasi, dan untuk pergaulan. Kesetiaan konsumen terhadap produk atlet profesional berupa aksi di lapangan pun sangat penting untuk keberlangsungannya. Penelitian ini membuktikan hipotesis bahwa brand loyalty pada atlet profesional sangat dipengaruhi oleh asosiasi yang tercipta atas brand tersebut. Guna mendorong kesetiaan konsumen yang sukarela mengalokasikan waktu dan uangnya terhadap sebuah brand atlet, brand associations harus ditingkatkan setinggi-tingginya.

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The commercialization and consumption of various sport products are increasing as the era has moving in nature, including in Indonesia. Actions of athletes or teams in the arena were being awaited by many of spectators, because of its benefit for them. For examples are entertainment, affiliation, and social reason. Consumer loyalty to professional athlete?s product in form of action in the arena is important for their sustainability. This research has proved the hypotheses that brand loyalty to a professional athlete were significantly influenced by its brand associations. So is to the case, it is important to gain consumer loyalty which is willingly allocated their time and money to an athlete brand, by developing as much positive brand associations of the athlete."