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"Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. This book is an exploration of this phenomenon, from its causes and earliest manifestations to current efforts by businesses and other organizations to mitigate it. Based on a deep understanding of anti-Americanism's roots, "Rebuilding Brand America" is a call to action that will help U.S.-based companies prosper in global markets."

"ABSTRAKUntuk orang-orang Korea, dinamika dalam hubungan militer dan konstitusi antara Republik Korea ROK dan Amerika Serikat US dengan sejarah dan ingatan akan perang sipil Korea membawa pendapat positif dan negatif bagi warga Korea mengenai sekutu mereka, Amerika Serikat. Dan di Korea Selatan, dunia hiburan menjadi media paling efekif untuk membawa isu mengenai Amerika Serikat bersama dengan pemakaian media masal. Melalui perspektif nasionalism, penelitian ini akan menggunakan theori ethno-nasionalism milik Connor dan teori perfilman formalis sebagai landasan untuk menganalisa dan menginterpretasi bagaimana TV seri Korea The King 2 Hearts 2012 dapat menggiring penonton hingga memiliki sentimen anti-amerika. Dengan menganalisa plot, dialog, dan karakter-karakter dalam TV seri tersebut, argumen tentang cara TV seri tersebut mengarahkan pemikiran para penonton dari Korea untuk membentuk sentimen anti-amerika dengan menggunakan ingatan akan perang sipil Korea, rasa kebersaudaraan mereka yang mulai bertumbuh antara Korea Selatan dan Utara, dan kebencian mereka terhadap Amerika Serikat akan dibuktikan

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ABSTRACTFor the Koreans, the ups and downs in Republic of Korean ROK and United States rsquo US military and constitutional relationship together with the history and memory of Korean civil war bring both the positive and negative opinions about their biggest ally, United States, up to the society. And in South Korea, entertainment becomes the most effective media to bring up the issues about US together with the usage of mass media. Through the nationalism perspective, this study will use Connor rsquo s ethno nationalism as the analytical framework to analyze and interpret how the Korean TV series The King 2 Hearts 2012 can lead the audience into having the anti American sentiment. By examining the plot, dialogues, and characters in the TV series, the argument of the way the TV series leads the Korean audience rsquo s minds into forming the Anti Americanism sentiment using the memories of Korean civil war, the growing sense of brotherhood that remained in the relation between South and North Korea, and the hatred towards United States will be proven. "

"John F. Kennedys thousand days as president coincided not only with the crisis years of the Cold War, but also with the most fractious period in the Canada-United States relationship since the War of 1812. Thanks in part to mounting Canadian nationalist sentiment, Kennedy confronted a host of issues with Canada magnified by Canadian concerns over their countrys close economic, cultural, military, and diplomatic links with the United States. The early 1960s saw tensions in Canada-US relations as growing numbers of Canadians came to question both their governments quiet support for US leadership in the cold war and American economic and military hegemony. Canadas prime minister, John Diefenbaker, with whom Kennedy had a tense relationship, personified these sentiments. While the young president and his administration have often been criticized for stirring up anti-US opinion due to their conduct toward Canada, Camelot and Canada shows that US foreign policymakers dealt with Ottawa in a judicious manner that took account of Canadian nationalism as well as Canadian concerns. In re-examining this fascinating period in Canada-US relations, this book makes clear that the special relationship between Canadian and US officials continued to function, even as the overall bilateral relationship suffered due to nationalist attitudes and differences over major foreign policy issues, from the Cuban revolution to Britains decision to join the European Common Market. The image that emerges of Kennedy is of a policymaker who was pragmatic in his handling of his countrys increasingly nationalistic northern neighbor."