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Abstrak :
[ABSTRAK
Berdasarkan PERMEN 22/2011, pemerintah telah menetapkan jumlah penyelenggara multipleksing sebanyak 6 LPM (Lembaga Penyelenggara Multipleksing) untuk setiap zonanya dengan total jumlah kanal yang dapat diakomodasi kurang lebih sebesar 72 slot. Namun, pada kenyataannya pendudukan kanal penyelenggara multipleksing oleh LPS (Lembaga Penyiaran Swasta) saat ini jauh dari optimal. Pendudukan kanal LPM , masih ditempati oleh LPS yang masih memiliki afiliasi dengan dengan penyelenggara multipleksing. Di samping itu, adanya gugatan dari Asosiasi TV Lokal Indonesia. Komunitas ini memandang Permen Kominfo No. 22/2011 hanya melanjutkan sistem penyiaran (digital) yang monopolistis, Jakarta sentries dan jauh dari kepentingan rakyat Indonesia secara umum. Dengan mengambil sampel kota penelitian untuk luar wilayah, yang tidak menjadi sengketa oleh ATVLI dan MA di atas. Penelitian ini menganalisis kelayakan percepatan analog switch-off untuk sampel kota Makassar, Ambon dan Sorong dengan memanfaatkan BHP penggunaan frekuensi Digital Dividend di wilayah tersebut untuk membantu biaya-biaya yang dibutuhkan dalam penyelenggaraan mux. Adapun skenario dalam penelitian ini adalah membandingkan penentuan jumlah penyelenggara multipleksing sesuai dengan PERMEN 22/2011 dengan jumlah penyelenggara multipleksing berdasarkan jumlah IPP (Izin Penyelenggaraan Penyiaran) yang aktif di wilayah kota Makassar, kota Ambon dan kota Sorong. Ditemukenali dalam penelitian ini, bahwa percepatan analog switch-off yang dilakukan oleh pemerintah dengan penetapan jumlah multipleksing berdasarkan jumlah IPP aktif lebih layak dari pada penetapan jumlah multipleksing berdasarkan PERMEN 22/2011.

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ABSTRACT
Based on the Ministry Regulation Number 22 / 2011, the government has regulated on multiplexing providers for 6 LPM (Providers of Multiplexing) every zone, and total accommodated channel are approximately 72 slots. However, in fact, currently channel occupation for multiplexing providers by LPS (Private Broadcasting Institution) is less than its optimum level. LPM?s channel occupation is still occupied by LPS that affiliated with LPM. Nevertheless, there are some lawsuits from Indonesia Local Television Association (ATVLI) that regards the Ministry Regulation Number 22 / 2011 is only to continue monopolistic digital broadcasting systems, to be centered in Jakarta and no regards to the interests of Indonesia people in general. This research conducted to analyze the analogue switch-off acceleration using sampling from municipal city that?s not contrained by law, by involving Digital Dividend Spectrum fee to reduce cost/expenses of the implementation mux. Scenario of this study is to compare the regulation of multiplexing providers that based on active broadcasting licenses (IPP) in Makassar, Ambon and Sorong. It is found in this study that analog switch-off acceleration that conducted by the government with multiplexing regulation that based on active IPPs shall be more feasible than to regulate multiplexing that based on the Ministry Regulation Number 22 / 2011.;Based on the Ministry Regulation Number 22 / 2011, the government has regulated on multiplexing providers for 6 LPM (Providers of Multiplexing) every zone, and total accommodated channel are approximately 72 slots. However, in fact, currently channel occupation for multiplexing providers by LPS (Private Broadcasting Institution) is less than its optimum level. LPM?s channel occupation is still occupied by LPS that affiliated with LPM. Nevertheless, there are some lawsuits from Indonesia Local Television Association (ATVLI) that regards the Ministry Regulation Number 22 / 2011 is only to continue monopolistic digital broadcasting systems, to be centered in Jakarta and no regards to the interests of Indonesia people in general. This research conducted to analyze the analogue switch-off acceleration using sampling from municipal city that?s not contrained by law, by involving Digital Dividend Spectrum fee to reduce cost/expenses of the implementation mux. Scenario of this study is to compare the regulation of multiplexing providers that based on active broadcasting licenses (IPP) in Makassar, Ambon and Sorong. It is found in this study that analog switch-off acceleration that conducted by the government with multiplexing regulation that based on active IPPs shall be more feasible than to regulate multiplexing that based on the Ministry Regulation Number 22 / 2011.;Based on the Ministry Regulation Number 22 / 2011, the government has regulated on multiplexing providers for 6 LPM (Providers of Multiplexing) every zone, and total accommodated channel are approximately 72 slots. However, in fact, currently channel occupation for multiplexing providers by LPS (Private Broadcasting Institution) is less than its optimum level. LPM?s channel occupation is still occupied by LPS that affiliated with LPM. Nevertheless, there are some lawsuits from Indonesia Local Television Association (ATVLI) that regards the Ministry Regulation Number 22 / 2011 is only to continue monopolistic digital broadcasting systems, to be centered in Jakarta and no regards to the interests of Indonesia people in general. This research conducted to analyze the analogue switch-off acceleration using sampling from municipal city that?s not contrained by law, by involving Digital Dividend Spectrum fee to reduce cost/expenses of the implementation mux. Scenario of this study is to compare the regulation of multiplexing providers that based on active broadcasting licenses (IPP) in Makassar, Ambon and Sorong. It is found in this study that analog switch-off acceleration that conducted by the government with multiplexing regulation that based on active IPPs shall be more feasible than to regulate multiplexing that based on the Ministry Regulation Number 22 / 2011., Based on the Ministry Regulation Number 22 / 2011, the government has regulated on multiplexing providers for 6 LPM (Providers of Multiplexing) every zone, and total accommodated channel are approximately 72 slots. However, in fact, currently channel occupation for multiplexing providers by LPS (Private Broadcasting Institution) is less than its optimum level. LPM’s channel occupation is still occupied by LPS that affiliated with LPM. Nevertheless, there are some lawsuits from Indonesia Local Television Association (ATVLI) that regards the Ministry Regulation Number 22 / 2011 is only to continue monopolistic digital broadcasting systems, to be centered in Jakarta and no regards to the interests of Indonesia people in general. This research conducted to analyze the analogue switch-off acceleration using sampling from municipal city that’s not contrained by law, by involving Digital Dividend Spectrum fee to reduce cost/expenses of the implementation mux. Scenario of this study is to compare the regulation of multiplexing providers that based on active broadcasting licenses (IPP) in Makassar, Ambon and Sorong. It is found in this study that analog switch-off acceleration that conducted by the government with multiplexing regulation that based on active IPPs shall be more feasible than to regulate multiplexing that based on the Ministry Regulation Number 22 / 2011.]

Abstrak :
Indonesia telah melakukan digitalsiasi pada industri penyiaran nasional, digitalisasi penyiaran ini ditandai dengan pelaksanaaan kebijakan Analog Switch-Off atau lebih dikenal sebagai ASO. Analog Switch-Off atau ASO merupakan penghentian siaran televisi analog yang seutuhnya dialihkan pada siaran televisi digital. Pelaksanaan Analog Switch – Off dilakukan pada tanggal 2 November 2022. Sejak dilaksanakannya ASO di wilayah Jabodetabek pada akhir tahun 2022, tingkat kepemirsaan siaran televisi digital di Jabodetabek lambat laun meningkat. Hal itu juga memilki pengaruh pada tingkat kepemirsaan siaran televisi digital di kota-kota besar lainnya yang juga mengalami peningkatan.  Terdapat banyak banyak keuntungan yang didapatkan dengan bermigrasi dari televisi analog menjadi televisi digital, keuntungan yang dapat diperoleh oleh pengguna siaran televisi digital yaitu seperti kualitas siaran televisi yang lebih berkualitas karena televisi digital memberikan kualitas gambar yang lebih bersih dan suara yang lebih jernih dibandingkan televisi analog. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan pengguna terhadap TV Digital setelah diberlakukannya kebijakan Analog Switch – Off dengan mengadaptasi model penelitian Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). Pengumpulan data dilakukan dengan melakukan distribusi kuesioner secara online dengan menggunakan layanan bantu berupa Google Form. Pengolahan data dilakukan dengan memanfaatkan metode Partial List Square-Structural Equation Modelling (PLS-SEM). Hasil dan temuan dalam penelitian ini adalah variabel Social Influence, Facilitating Conditions dan Habit berpengaruh positif dan signifikan terhadap Behavioral Intention. Selain itu, Faktor Behavioral Intention dan Habit juga berpengaruh positif dan signifikan terhadap Use Behavior. ......Indonesia has digitized the national broadcasting industry, and the implementation of the Analog Switch marks this broadcast digitization-Off policy, better known as ASO. Analog Switch-Off or ASO is the cessation of analog television broadcasts completely switched to digital television broadcasts. The Analog Switch–Off implementation was done on November 2, 2022. Since the implementation of ASO in the Greater Jakarta area at the end of 2022, the viewing level of digital television broadcasts in Jabodetabek has gradually increased. This also influences the viewing level of digital television broadcasts in other big cities, which have also experienced an increase. Many advantages can be gained by migrating from analog television to digital television. The benefits that users of digital television broadcasts can obtain are such as higher quality television broadcasts because digital television provides cleaner picture quality and clearer sound compared to analog television. This study aims to discover how user acceptance of Digital TV is after implementing the Analog Switch–Off policy by adapting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) research model. Data was collected by distributing questionnaires online using an auxiliary service in the form of a Google Form. Data processing uses the Partial List Square-Structural Equation Modeling (PLS–SEM) method. The results and findings in this study are that the variables of Social Influence, Facilitating Conditions, and Habit have a positive and significant effect on Behavioral Intention. In addition, the Behavioral Intention and Habit Factors also have a positive and significant effect on Use Behavior.