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"ABSTRAK Untuk menunjukkan betapa signifikan kesepadanan makna TSu dan TSa dalam teks hukum bisnis merupakan tujuan penelitian ini. Adapun manfaat penelitian adalah memotivasi penerjemah agar lebih kritis dan cermat sehingga menghasilkan terjemahan yang berkualitas. Hasil penelitian juga bermanfaat sebagai acuan untuk penelitian lanjutan dalam ranah dan kajian yang sejenis. Penelitian ini menggunakan metode penelitian perpustakaan dan lapangan untuk mengumpulkan data serta teknik analisis data dengan model komparatif dan kausal. Faktor ekstratekstual dan intratekstual TSu dan TSa Nord adalah variabel yang ditetapkan dalam menganalisis data. Penelitian ini dibatasi pada strategi penambahan dan penghilangan makna dalam kata, frasa atau ungkapan, klausa, dan kalimat. Sebagai dampak penerapan strategi ini, kesesuaian TSu dan TSa dengan bidal Grice dianalisis. Hasil penelitian adalah pertama, faktor ekstratekstual, intratekstual TSu dan TSa cenderung sama untuk mencapai kesepadanan makna TSu dan TSa. Kedua, kesalahan penyimpangan, penambahan, dan penghilangan makna ditemukan sebagai dampak penerapan strategi penambahan dan penghilangan makna. Ketiga, gaya penulisan teks hukum bisnis dalam bahasa Indonesia belum seragam dibandingkan penulisan dalam bahasa Inggris. Sebagai kesimpulan, penerjemahan teks hukum bisnis mengikuti kriteria setia dan konvensional. Kemudian, penguasaan pengetahuan di berbagai bidang dan kerja sama yang baik antarpihak menentukan keberhasilan praktik penerjemahan. Saran peneliti adalah penelitian yang lebih komprehensif dalam teks hukum lain perlu dilakukan. Disamping itu, sebaiknya penyuntingan teks dan penyelarasan kata dilakukan lebih dari dua kali untuk mengurangi kesalahan penafsiran.Kata kunci:Faktor ekstratekstual dan intratekstual; kesalahan penafsiran; kesepadanan makna; strategi penambahan dan penghilangan makna; teks hukum bisnis.

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ABSTRACTTo show how crucial the equivalence of ST and TT in business law text is the main goal of this research. Besides that, the benefit of this research is to motivate a translator to become more critical and accurate in producing more quality translations. The results of research can be utilized as benchmark to conduct further research in similar study. The library research and field method are commonly administered in translation research. And the technique of analyzing data exerts comparative and causal model between the Source Text ST and the Target Text TT . It is determined that the approach is pursuant to ST and TT both Nord Extra textual and Intra textual factors. In addition, the research scope is limited to addition and omission, strategy of translating in word, phrase or term, clause, and sentence. The conformity of ST and TT to Grice rsquo s maxim is also analyzed as the effect of employing strategy of translating, the addition and omission. This research findings, firstly verifies that extra textual and intra textual factors are mostly integrated in achieving equivalence of ST and TT. Secondly, it is also discovered that translation error of deviation, addition, and omission of meaning as the impact of translating strategy application, addition and omission. Thirdly, it is acquired that writing business law text in English is more conventional comparing to Indonesian. In conclusion, the translation of business law text complies with faithful and conventional main criteria. Moreover, not only the mastery of other knowledge related, but also good collaboration are required between concerned parties and determined the success of translation practice. Therefore, it is wished for these results and implications could be referred to proceed with comprehensive research in other legal texts. Hereafter, it is also advised that proofreading is performed more than twice to minimalize misinterpretation. "

"Pengukuran kualitas terjemahan satire perlu mempertimbangkan parameter kesepadanan makna dan kemiripan interpretatif. Tujuan penelitian ini adalah pencapaian kualitas terjemahan satire yang melibatkan makna tekstual dan relevansi kontekstual. Analisis makna tekstual meliputi analisis tema, analisis naming dan proses, serta analisis polaritas dan modalitas. Analisis relevansi kontekstual digunakan untuk menentukan derajat relevansi yang menunjukkan kesamaan interpretasi maksud satire pada TSu dan TSa. Adapun analisis kualitas terjemahan digunakan untuk menentukan kualitas terjemahan satire. Penelitian ini adalah penelitian kualitatif yang berupa studi kasus penerjemahan satire dalam novel Animal Farm dengan mengkaji produk penerjemahan novel Animal Farm sebagai TSu dan novel Binatangisme sebagai TSa. Data yang digunakan berupa satire pada TSu dan terjemahannya di dalam TSa. Hasil analisis menunjukkan adanya makna tekstual yang tetap lebih banyak daripada makna tekstual yang bergeser. Makna tekstual yang tetap berfungsi mempertahankan makna, sedangkan makna tekstual yang bergeser untuk menambahkan makna satire. Pemertahanan makna tekstual ditunjukkan dengan struktur tema, naming dan proses, serta polaritas dan modalitas yang tidak bergeser. Penelitian ini juga menunjukkan derajat relevansi tinggi pada satire lebih banyak daripada derajat relevansi rendah. Derajat relevansi berpengaruh pada interpretasi satire. Pengukuran derajat relevansi satire melibatkan eksplikatur, premis terimplikasi, dan kesimpulan terimplikasi. Kesamaan premis dan kesimpulan terimplikasi menunjukkan tingginya derajat relevansi satire, sedangkan perbedaan premis dan kesimpulan terimplikasi menunjukkan rendahnya derajat relevansi satire. Makna tekstual dan derajat relevansi berkontribusi terhadap pengukuran kualitas terjemahan satire.

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Translation quality assessment concerned in the equivalence of meaning and interpretative resemblance. The research aims to accomplishment of translation quality assessment satire using the textual meaning and contextual relevance. Textual meaning covers analysis of theme, naming and process as well as polarity and modality. Relevance analysis is determined by relevance degree and shows the similar interpretation of satire in source text (ST) and target text (TT). Meanwhile, translation quality analysis indicates the translation quality of satire. The study belongs to qualitative research with a case study of translation satire in Animal Farm novel. It discusses Animal Farm novel as ST and its translation Binatangisme as TT. The data is satire in ST and its translation in TT. The results show that the maintenance of textual meaning of translation satire is more than a shift of textual meaning. The maintenance of textual meaning preserves the meaning of satire, while the shift of textual meaning adds the meaning of satire. The maintenance of textual meaning indicates the preserving theme, naming and process, as well as modality and polarity. The results also describe high relevance degree in satire more than low relevance degree. The relevance degree has impacted in interpretation of satire. The evaluation of relevance degree involves explicature, implicated premises, and implicated conclusion. The similar implicated premise dan conclusion indicate the high relevance degree, while the difference implicated premise and conclusion shows the low relevance degree. Textual meaning and degree of relevance contribute to translation quality assessment of satire."

"ABSTRAKTulisan ini memuat analisis tekstual dua ragam sastra lisan Minangkabau, yaitu dendang Pauah dan rebab Pesisir Selatan. Analisis tekstual ini difokuskan pada aspek kebahasaan teks kedua ragam sastra 1isan itu.Tujuan analisis adalah untuk mengetahui aturan yang mengua­ sai penci ptaan teks sastra 1isan tersebut. Teks sastra lisan tersebut didendangkan oleh pendendangnya tanpa naskah dengan kecepatan dan ketepatan yang mengagumkan, padaha1 penciptaan itu tunduk pada aturan matra yang ketat. Oalam satu malam pertunjukan tercipta tidak kurang dari 2500-an baris. Mengingat panjangnya teks itu, mustahil ia diciptakan dengan teknik penghapalan. Lagi pula berdasarkan perbandingan hasil pertunjukan ragam yang sama (bahkan oleh pendendang yang sama pula), terlihat bahwa teks yang dihasilkan memiliki variasi. Ini menunjukkan bahwa proses pencip­ taan atau penggubahan teks itu bukan dengan cara penghapalan.Secara teori, budaya ke1isanan adalah budaya mengingat(remembering), sedangkan budaya keberaksaraan terkait erat dengan penghapa1an (memorisasi). Oleh karenanya dapat diasumsikan bahwa dalam penciptaan teks sastra lisan yang panjang itu dengan kete­ patan dan ketepatan yang mengagumkan, tanpa naskah, tunduk kepada aturan matra yang ketat, pendendang memiliki "kunci" tertentu. Seorang peneliti, Albert B. Lord, telah membuktikan adanya "kunci" itu dalam penciptaan teks sastra lisan Yugoslavia; Kata­ nya, penciptaan teks satra lisan tersebut oleh para gus7ar (pendendang sastra 1isan di Yugos1avia) dituntun oleh formu1a tertentu. Ia merumuskan formu1a itu sebagai "seperangkat unsur bahasa yang siap pakai yang secara teratur digunakan dalam kon disi matra yang sama untuk mengungkapkan ide yang hakiki."Teori tersebut diaplikasikan dalam analisis terhadap teks dendang pauah dan rebab Pesisir Selatan. Hasil analisis itu membuktikan bahwa baik dalam teks dendang Pauah yang berbentuk pantun, maupun teks rebab Pesisir Selatan yang berbentuk prosa liris terdapat formula yang menjadi pedoman pengubahan bagi pendendangnya. Formula tersebut terdapat pada tataran kouplet, kelompok baris yang berpasangan, satu baris, dan bagian baris (tingkat frasa, klausa, kata, dan suku kata).Pada teks dengan Pauah, intensitas pengoperasian formula itu tinggi dalam baris-baris sampiran; banyak ditemukan konstruksi (bagian) baris sampiran yang sama yang dipasangkan dengan baris-baris isi yang berbeda-beda. Pada teks rebab Pesisir Selatan operasional formula itu tampak pada keseluruhan baris dengan satu pola formula. Jadi, dalam masyarakat niraksara, tidak ada teks atau wacana yang baku. Penyelamatan dan pentransformasian hasil budaya dalam masyarakat niraksara sangat tergantung kepada keformulaikan wacana."

"Tesis ini membahas tentang produksi pesan video di Youtube. Produksi pesan video blogging dalam penelitian ini menunjukkan bagaimana isu-isu agama dikemas dalam sebuah video. Dengan menggunakan analisis tekstual kualitatif melalui metode analisis wacana Teun Van Dijk ditemukan (1) bahwa produksi pesan video sangat berkaitan erat dengan latar belakang, pengetahuan, pengalaman, dan nilai-nilai budaya pembuat video. (2) Bahwa gaya bicara langsung, lugas, dan berterus terang merepresentasikan budaya low context yang secara tidak langsung menggambarkan nuansa liberalisme pemikiran yang kental. (3) Penggunaan humor dan bahasa vulgar yang tertanam dalam video merupakan pendukung utama penyampaian pesan.

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This thesis discusses the production of video message on YouTube. Video blogging message production shows how religious issues are packed in the video. By using qualitative textual analysis through Teun Van Dijk discourse method found; (1) video messages production are intimately associated with the background, knowledge, experience, and cultural values of the video maker (2) That the direct speaking style, to speak fluent, and fortright represent a low context culture, which indirectly describes liberalism thought (3) The use of humor and vulgar language embedded in the video is the main support to delivery the messages."

"ABSTRAK Makalah ini membahas stereotip media dari pria homoseksual dan unsur heteroseksisme dalam film the Imitation Game. Sebagai film independen yang paling banyak ditonton pada tahun 2014, the Imitation Game adalah karya bertema homosexual seperti pendahulunya Will and Grace (1998-2006) dan Brokeback Mountain (2005). Penelitian menggunakan teori analisis tekstual oleh Alan McKee untuk membahas unsur mise-en-scene dan narasi. Ditemukan bahwa meskipun Alan Turing sebagai tokoh utama terlihat berlawanan dengan stereotip pria gay, beberapa ciri karakternya masih terikat kepada stereotip homoseksual di media - yaitu feminin, flamboyan, dan menjadi penjahat/ korban. Selain itu, unsur heteroseksisme yang terjadi di the Imitation Game adalah formula berulang yang juga terjadi pada Will dan Grace dan Brokeback Mountain. Walaupun komunitas LGBT telah diterima di masyarakat Amerika, media AS sendiri masih butuh waktu untuk benar-benar merepresentasikan homoseksualitas tanpa unsur hetero-normativitas.Makalah ini membahas stereotip media dari pria homoseksual dan unsur heteroseksisme dalam film the Imitation Game. Sebagai film independen yang paling banyak ditonton pada tahun 2014, the Imitation Game adalah karya bertema homosexual seperti pendahulunya Will and Grace (1998-2006) dan Brokeback Mountain (2005). Penelitian menggunakan teori analisis tekstual oleh Alan McKee untuk membahas unsur mise-en-scene dan narasi. Ditemukan bahwa meskipun Alan Turing sebagai tokoh utama terlihat berlawanan dengan stereotip pria gay, beberapa ciri karakternya masih terikat kepada stereotip homoseksual di media - yaitu feminin, flamboyan, dan menjadi penjahat/ korban. Selain itu, unsur heteroseksisme yang terjadi di the Imitation Game adalah formula berulang yang juga terjadi pada Will dan Grace dan Brokeback Mountain. Walaupun komunitas LGBT telah diterima di masyarakat Amerika, media AS sendiri masih butuh waktu untuk benar-benar merepresentasikan homoseksualitas tanpa unsur hetero-normativitas.ABSTRACT This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity."

"ABSTRAK Objektifikasi seksual terhadap perempuan terjadi ketika perempuan dianggap sebagai objek. Selain di interaksi sosial secara langsung, objektifikasi seksual juga muncul di berbagai media, seperti prosa, film, serta iklan. Makalah ini membahas objektifikasi seksual terhadap perempuan di iklan Carl's Jr. yang disiarkan di acara Super Bowl pada tahun 2012, 2013, dan 2015, peran laki-laki dalam iklan tersebut, serta perubahan dalam objektifikasi seksual dalam tiga iklan yang akan dibahas. Analisis tekstual akan digunakan dalam makalah ini. Selain itu, Skala Objektifikasi Seksual yang diciptakan oleh Rachel Allyn juga akan digunakan untuk menilai objektifikasi seksual di iklan secara kuantitatif. Dalam skala ini, perempuan dalam iklan akan dinilai berdasarkan empat aspek, yaitu pakaian, posisi terhadap benda atau orang lain, bagian tubuh terlihat, dan slogan/kopi/dialog dalam iklan. Hasil penelitian menunjukkan bahwa semua iklan yang dianalisis mendapatkan nilai 4 dari maksimum 4 dalam skala. Selain itu, penelitian ini menunjukkan bahwa laki-laki di dalam iklan mempunyai peran untuk meningkatkan objektifikasi seksual terhadap perempuan di dalam iklan. Terakhir, penelitian ini menunjukkan peningkatan objektifikasi seksual terhadap perempuan yang tidak signifikan dalam iklan Carl's Jr. di acara Super Bowl 2012 hingga 2015.ABSTRACT Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015.;Sexual objectification of women happens when women are treated merely as object. Not only happens in real life, sexual objectification can manifest in media such as prose, films, as well as advertisements. This paper examines sexual objectification towards women in Carl?s Jr commercials broadcasted during Super Bowl games in 2012, 2013 and 2015, the role of men within the commercials, and changes in sexual objectification in the commercials. In doing so, textual analysis will be used. Furthermore, a Sexual Objectification Scale made by Rachel Allyn is also used to score the sexual objectification in commercials quantitatively. In this scale, woman in advertisement is scored on four aspects, which are the women?s dress, woman?s position in relation to the product or another person, woman?s body parts shown, and the slogan/copy/dialogue of the advertisement. The result shows that all commercials analysed score an overall 4 in the scale. Furthermore, the study shows that men in the commercials mainly intensify the sexual objectification towards women in commercials. Lastly, the study shows increases, albeit not significant, in sexual objectification in the commercials from 2012 to 2015."

"ABSTRAKRepresentasi perempuan merupakan salah satu masalah utama di dalam dunia politik. Hal ini mendorong munculnya berbagai acara televisi berunsur politik yang mendiskusikan masalah tersebut. Serial televisi Veep 2012- merupakan salah satu acara yang memberikan pandangan mengenai signifikansi perempuan di dalam politik Amerika Serikat melalui karakterisasi tokoh Selina Meyer. Melalui analisis tekstual dari humor sarkas dalam satir yang digunakan untuk mengkritisi peran politisi perempuan oleh tokoh tersebut, artikel ini menemukan bahwa karakter Selina dibuat sedemikian rupa sebagai perwujudan dari kritik sosial.

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ABSTRACT

Women rsquo;s under-representation in politics is still a main issue. This encourages the emergence of political television shows in which the particular issue is addressed. One if the example is Veep 2012- which provides an insight of the women rsquo;s significance in the U.S. politics through the characterization of Selina Meyer. Through textual analysis of her use of sarcastic humor in satirizing female politicians rsquo; issues in politics, this article discovers that Selina rsquo;s characterization is shaped in particular way to embody social criticism."

"ABSTRAKMedia arus utama dan industri perfilman mulai menampilkan sisi lain dari Wall Street sejak terjadinya krisis finansial di tahun 2008. Margin Call 2011 adalah salah satu dari beberapa film yang menggambarkan situasi para pekerja Wall Street ketika mereka harus menghadapi krisis finansial pada saat itu. Alur cerita film ini memiliki beberapa kesamaan dengan kejadian bangkrutnya perusahaan Lehman Brothers di dunia nyata yang dimana menceritakan tentang kondisi para pekerja dalam sebuah firma yang berusaha menyelamatkan diri mereka dari kebangkrutan perusahaan ketika terjadinya krisis finansial. Film ini dipilih menjadi objek analisis dengan pertimbangan bahwa film ini menyiratkan banyak ujaran persuasive. Merujuk pada kategorisasi teknik persuasi oleh Barbara Johnstone 1989 , artikel ini bertujuan untuk menganalisis berbagai macam teknik persuasi yang digunakan oleh para pekerja Wall Street melalui analisis percakapan pada dialog formal dan informal antar karakter dalam film. Hasil dari penelitian ini menunjukan bahwa baik konteks percakapan formal maupun informal memiliki preferensi teknik persuasinya masing-masing. Sebagai kesimpulan, analisis ini menunjukan bahwa narasi dalam film ini dapat ditelaah lebih jauh lagi dengan menggunakan pendekatan analisis tekstual.

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ABSTRACTMainstream media and film industry have started to explore the unrevealed side of Wall Street after the 2008 financial crisis erupted. Margin Call 2011 is one of the films that portrayed the situation of Wall Street workers when they have to deal with the financial crisis. The movie plot has similarities with real-life event of Lehman Brother bankruptcy in which it portrays the condition of the workers within a firm that should save themselves from a bankruptcy during the financial crisis. The movie is chosen to be the source of analysis because of the consideration that the film contains many persuasion speeches. By considering Barbara Johnstone 39;s 1989 categorization of persuasion techniques, this article aims to examine various persuasion techniques used by the Wall Street worker through conversational analysis on the dialogues of the characters within the film in both formal and informal contexts. The findings of this analysis show that both formal and informal occasion speech have their own most preferable technique of persuasion. To sum up, this analysis shows that the narrative within this film can be examined broader by doing textual analysis approach."