Hasil Pencarian  ::  Simpan CSV :: Kembali

"Understanding human needs is not an easy job. These needs are not always easily detectable. People sometimes do not aware their needs or wants especially in entertainment field. As a professional corporation, the hard work must flow after the other with creativity to create something interesting and long lasting product which can fulfil consumers needs and wants. Kick Andy as one unique talkshow at Metro Tv try to be a market leader for talkshow program , by using something, targeting, and positioning (STP). from segmenting Kick Andy programme chose audiences from middle up class because of some factor in this show, such as high education level talk show and topic in every show. The programme promise give the best shot in entertaining and gaining the knowledge more deeper exact from the source. Now , Kick Andy be an icon and be the most popular talk show in Indonesia, it can see from the share and television rating. It means that the target maket have been reach in chosen segment. The positioning words always remember in Kick Andy's are "Use your heart not the brain solely in seeing an event"."

"Tesis ini merupakan suatu penelitian di bidang manajemen pemasaran rumah sakit, khususnya rnengenai segmenting, targeting, positioning dan diferensiasi produk layanan, yang bertujuan untuk peningkatan angka kunjungan pasien umum pada unit rawat map RS Karya Husada, dengan analisis kualitatif dan pendekatan deskriptif. Selain itu juga dipaparkan survei persepsi dan preferensi Dokter akan susana rawat inap sebagai tempat merujuk di wilayah cakupan layanan RS Karya Husada. Diharapkan penelitian ini dapat memperdalam pengetahuan tentang segmen pasar rawat inap umum di RS Karya Husada sehingga dapat secara lebih tajam membidik pasar sasarannya untuk dituangkan dalarn suatu penetapan dan pernyataan posisi, yang akan dipergunakan sebagai dasar membuat diferensiasi layanannya sebagai strategi untuk pengembangan RS Karya Husada kedepan. Sangat disarankan untuk perlu segera dibuat suatu reneana strategis pemasaran yang komprehensif, dan penerapan CRM (Customer Relationship Management) yang terintegrasi dengan baik diseluruh unit rawat map RS Karya Husada.

---

The focus of this research is hospital marketing strategic, especially subjected to segmenting, targeting, positioning and service product differentiation that has an aim to increase the number of general patient visitation at inpatient unit of Karya Husada Hospital in Cikampek, Karawang, through a qualitative descriptive interpretive. The perception and preferences of the medical doctors about hospital inpatient facilities in the service scoop area of Karya Husada Hospital was also included. It is hoped that this research could enhance the knowledge regarding the segment market of general inpatient units at Karya Husada Hospital so that it is able to aim its market target sharply, which will be realized into a decision and positioning statement and use it as the basic to produce Service differentiation as the strategy of Karya Husada Hospital's future development. It is highly recommended to make a necessary plan of comprehensive marketing strategy immediately and the implementation of well integrated CRIVI (Customer Relationship Management) at all inpatient wilts of Karya Husada Hospital."

"Angka kunjungan ke poli bedah estetik BROS Denpasar mengalami penurunan yang sangat drastis di tahun 2015, padahal bedah estetik menjadi tren di seluruh dunia, termasuk Indonesia. Oleh karena itu, dibutuhkan strategi pemasaran yang baik untuk mengetahui permasalahan yang dihadapi sehingga diharapkan pada akhirnya jumlah kunjungan ke poli bedah estetik BROS Denpasar mengalami peningkatan. Penelitian ini menggunakan metode kualitatif dengan observasi, dan wawancara mendalam. Dari Bauran product-price, didapatkan beberapa strategi, yaitu dengan memberikan variasi produk atau tambahan pelayanan, membeli alat bedah estetik dengan teknologi terbaru, dan bisa juga dengan menurunkan tarif layanan bedah estetik. Untuk bauran price-place, strateginya yaitu dengan memindahkan poli bedah estetik ke ruangan yang lebih private. Strategi utnuk bauran people-promotion, yaitu dengan menambah kerjasama dengan agen-agen medical tourism lain, mengubah isi website BROS sehingga lebih menonjolkan layanan bedah estetik, dan lebih aktif lagi untuk promosi layanan bedah estetik di media sosial. Strategi dari bauran people-physical evidence, yaitu dengan memberikan kursus singkat bahasa asing bagi dokter dan perawat, mencari dokter spesialis bedah plastik tetap, dan menempatkan perawat tetap untuk poli bedah plastik. Strategi process-promotion, yaitu dengan mengurangi perantara atau memotong alur proses layanan bedah estetik yang bekerjasama dengan agen asing ABA.

---

The number of visits to BROS Denpasar aesthetic surgery has decreased drastically in 2015, whereas aesthetic surgery has become a worldwide trend, including Indonesia. Therefore, it takes a good marketing strategy to find out the problems faced so it is expected that in the end the number of visits to the aesthetic surgery surgery BROS Denpasar has increased. This research uses qualitative method with observation, and in depth interview. From the product price mix, there are several strategies, namely by providing variations of products or additional services, buying aesthetic surgical instruments with the latest technology, and can also lower the rates of aesthetic surgery services. For the price place mix, the strategy is to move the esthetic surgical poly to a more private room. Strategy for people promotion mix, by increasing cooperation with other medical tourism agents, changing the content of BROS website so that more emphasis on aesthetic surgery services, and more actively for promotion of aesthetic surgery services in social media. The strategy of the people physical evolution mix, which is to provide short courses of foreign languages for doctors and nurses, to find a permanent plastic surgeon, and to place a permanent nurse for plastic surgery. Process promotion strategy, by reducing intermediaries or cutting the flow of aesthetic surgical service process in cooperation with foreign agents ABA."

"Penandatangan Nota Kesefahaman antara KemenParekraf dan Kemenkes pada tahun 2012 dan disahkannya PMK No. 76 Tahun 2015 tentang Wisata Medis merupakan sebuah bentuk dukungan dari pemerintah terhadap program wisata medis di Indonesia. Hal tersebut pun disambut baik oleh Pemerintah Provinsi NTB dengan adanya penandatanganan Nota Kesefahaman antara 4 rumah sakit besar di Lombok pada 19 Februari 2019 dan adanya SK Gubernur tentang Pembentukan Tim Gugus Kerja Pengembangan Wisata Medis di NTB. Ikut andil di dalamnya adalah RS Harapan Keluarga sebagai salah satu rumah sakit swasta yang juga telah lama berkecimpung dalam penanganan pasien mancanegara. Dengan demikian, perlu dilakukan penetapan strategi pemasaran berdasarkan penetapan segmentasi pasar, target pasar, dan posisi pasar untuk program tersebut. Telah dilakukan wawancara pada 12 informan kemudian dilakukan analisis konten. Validasi dilakukan dengan triangulasi sumber dan metode. Kesimpulan penelitian adalah kesiapan RS Harapan Keluarga dalam program wisata medis berdasarkan PMK No. 76 tahun 2015 tentang Wisata Medis masih harus dilengkapi, terutama dalam kesiapan syarat administratif. Dari segi strategi pemasaran telah ditetapkan segmen, target, dan posisi pasar, namun masih perlu dilakukan pengembangan dan dibutuhkan dukungan dalam kebijakan dan kesiapan, peningkatan kemampuan SDM dalam bahasa mandarin dan arab, pembentukan tarif dalam US Dollar, dan promosi untuk program unggulan Total Knee Replacement (TKR) di RS Harapan Keluarga Mataram.

---

Memorandum Of Understanding that been signed between Ministry of Health and Ministry of Tourism and Economis also the passed of PMK No. 76 2015 about Medical Tourism are the support of Indonesia goverment for medical tourism program. This support was welcomed by West Nusa Tenggara Goverment by signed the Memorandum Of Understanding from 4 big hospitals in Lombok and Governor decree about The Formation of Medical Tourism Program Workforce Team in West Nusa Tenggara. Harapan Keluarga hospital is one of the hospital that have a lot of experience with expatriat patient. Therefore, need to establish the marketing strategy by segmenting, targeting, and positioning for this program. There were twelve informan have been asked. Validation is using source and methode triangulation. Study showed that Harapan Keluarga hospital isnt ready enough, especially from the administratif aspect, refer to PMK No. 76 2015 about Medical Tourism. From marketing strategy, need more support from policy and readiness, enhacement of Mandarin and Arabic for communication, also promotion for Total Knee Replacement (TKR) as their prime service."