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Hasil Pencarian

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Luthfi Adiprasetyo
Abstrak :
ABSTRACT
Penelitian ini menguji pengaruh relationship quality terhadap repurchase intention konsumen sepatu olahraga Nike di gerai Kota Kasablanka, Jakarta Selatan. Dimensi relationship quality yang digunakan adalah customer trust, customer commitment dan customer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif, dan data penelitian dikumpulkan melalui survei dengan menyebarkan kuesioner kepada 100 orang responden yang merupakan konsumen sepatu olahraga Nike di Gerai Kota Kasablanka, Jakarta Selatan. Teknik analisis yang digunakan adalah regresi linear dan regresi berganda. Hasil penelitian menunjukkan bahwa relationship quality memilik pengaruh yang signifikan dan kuat terhadap repurchase intention dan dimensi customer commitment adalah dimensi yang paling dominan mempengaruhi repurchase intention.
ABSTRACT
This study examines the effect of relationship quality on repurchase intention of Nike sports shoes consumer in Kota Kasablanka, South Jakarta. The dimensions of relationship quality used are customer trust, customer commitment and customer satisfaction. This study used a quantitative approach, and the research data was collected through a survey by distributing questionnaires to 100 respondents who were consumers of Nike sports shoes at Kota Kasablanka Outlet, South Jakarta. The analysis technique used is linear regression and multiple regression. The results showed that relationship quality has a significant and strong influence on repurchase intention and customer commitment dimension is the most dominant dimension affect repurchase intention.
2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Ari Tri Nugraha
Abstrak :
Persaingan bisnis antar perusahaan semakin meningkat, hal ini akan mendorong perusahaan untuk lebih dapat kompetitif sehingga dapat bersaing dengan perusahaan lain. Perusahaan akan berusaha untuk mencari pola bisnis yang lebih menguntungkan, salah satunya dengan menerapkan alih daya (outsourcing) untuk mengurangi biaya pada produksi. Akan tetapi semakin meningkatnya daya saing, beberapa perusahaan sudah menerapkan outsourcing ini pada kompetensi inti. Salah satu bisnis yang menerapkannya adalah pada bengkel perbaikan bodi kendaraan. Mereka menggunakan tenaga kerja teknisi dari outsourcing, dimana kompetensi inti bengkel perbaikan bodi kendaraan adalah melakukan pekerjaan perbaikan pada bodi kendaraan yang dilakukan oleh teknisi bengkel. Banyak riset menjelaskan mengenai outsourcing hanya dapat dijalankan pada selain kompetensi inti. Untuk dapat melihat keberhasilan penggunaan outsourcing pada kompetensi inti, maka kualitas relasional antara klien dan vendor harus selalu terjaga. Vendor sebagai pihak penyedia layanan harus meningkatkan kualitas pembelajaran dan pertumbuhan nilai bisnis agar dapat bersaing dengan perusahaan lain. Hasil riset ini menjelaskan bahwa kualitas relasional dipengaruhi oleh kualitas pembelajaran manajerial dan pertumbuhan nilai bisnis. ......Business competition for companies is increasing, this situation encourage companies to improve more competitive to compete with other companies. Company improve business strategy to get profitable business schame, one of strategy is implementing outsourcing is reduce costs in production. Outsourcing usually is applied at non core competencies. However, increasing competitiveness, some companies have implemented outsourcing in core competencies. Automotive body repair workshop that applied outsourcing on core competence. They use a technicians workforce from outsourcing, where the core competency of a workshop is conduct repair of body and maintenance works. This case interesting to conduct research, because many studies explain that outsourcing applied on non core competencies. Outsourcing need relationship quality to maintained cooperate. To see the success of the use of outsourcing, the relational quality between clients and vendors must always be maintained. Vendors should be improved learning quality and bussinness growth value. Result of this research explain that management learning quality and bussiness growth value has impact to relationship quality.
Depok: Fakultas Teknik Universitas Indonesia, 2019
T55194
UI - Tesis Membership  Universitas Indonesia Library
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Sakti Hendra Pramudya
Abstrak :
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh perceived value terhadap kepuasan, kepercayaan, komitmen, dan loyalitas yang berada dalam ranah relationship quality yang ada pada industri penerbangan dengan kasus maskapai penerbangan LCC Lion Air. Penelitian ini menggunakan 220 responden pengguna penerbangan Lion Air dalam kurun waktu 1 tahun terakhir sebagai sampel. Data diperoleh melalui metode survey dengan kuisioner yang merupakan adaptasi dari penelitian yang sudah pernah diaplikasikan di industri penerbangan Eropa. Analisis data dilakukan melalui dari uji pendahuluan penelitian yang mencakup uji validitas dan uji reliabilitas. Setelah instrumen penelitian dinyatakan sudah lolos uji, dilakukan analisis struktural menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa perceived value memiliki pengaruh positif terhadap kepuasan, kepuasan berpengaruh positif terhadap kepercayaan, kepercayaan berpengaruh positif terhadap komitmen, dan komitmen berpengaruh positif terhadap loyalitas. Sehinggga dapat disimpulkan bahwa terdapat hubungan yang signifikan antara perceived value dan relationship quality secara keseluruhan. ...... The aim of this research is to analyze and test the effect of perceived value on satisfaction, trust, commitment, and loyalty in relationship quality point of view. This research was tested on airline business case and Lion Air Low Cost Carrier (LCC) was selected for the research. The research itself involved 220 respondents which has flied by Lion Air during last 1 year as sample with primary data obtained by survey, based on similar research which held on Europe. Data analysis procedure was done by preliminary studies involving validity and reliability test. After research instrument passed the reliability and validity test, structural analysis was done by Structural Equation Modeling (SEM). The result of this research showed that perceived value has positve effect on satisfaction, satisfaction has positive effect on trust, trust has possitive efffect on commitment, and finally commitment has positive effect on loyalty. So that it can be conclude that there is significant relationship between perceived value and relationship quality.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
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UI - Tesis Membership  Universitas Indonesia Library
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Yunisa Putri Syahriani
Abstrak :
Penelitian ini dilakukan untuk mendapatkan gambaran mengenai perbedaan kualitas hubungan romantis berdasarkan tipe-tipe adult attachment pada dewasa muda yang berpacaran. Pengukuran adult attachment dilakukan menggunakan alat ukur The Experiences in Close Relationships-Short form (Wei et. al., 2007) dengan koefisien reliabilitas Cronbach Alpha sebesar 0.710. Pengukuran kualitas hubungan romantis dilakukan menggunakan alat ukur Partner Behaviours as Social Context dan Self Behaviours as Social Context (Ducat, 2009) dengan masing-masing koefisien reliabilitas Cronbach Alpha sebesar 0.904 dan 0.734. Responden penelitian ini berjumlah 205 orang, terdiri atas 86 laki-laki dan 119 perempuan. Responden adalah dewasa muda berusia 20-40 tahun dan sedang berpacaran. Hasil penelitian menunjukkan tidak terdapat perbedaan kualitas hubungan romantis berdasarkan tipe secure attachment (p = .730), preoccupied attachment (p = .892), fearful attachment (p = .260), dan dismissing attachment (p = .627). Hasil tersebut menunjukkan bahwa persepsi individu terhadap kualitas hubungan romantisnya tidak dibedakan dan tidak dipengaruhi oleh tipe-tipe adult attachment, yaitu secure, preoccupied, fearful, dan dismissing. Hasil analisis tambahan menunjukkan bahwa kualitas hubungan romantis memiliki hubungan yang signifikan negatif dengan tipe secure attachment (r = -.382, p < 0.01), namun tidak memiliki hubungan yang dengan tipe preoccupied, fearful, dan dismissing attachment.
This study aimed to find differences in romantic relationship quality based on adult attachment styles among young adults in dating relationships. Level of adult attachment was measured by using Experiences in Close Relationships Scale-Short Form Inventory (Wei et. al., 2007) and romantic relationship quality was measured by using Partner Behaviours as Social Context and Self Behaviours as Social Context (Ducat, 2009). Number of subjects in this research was 205 respondents with 86 males and 119 females. Respondents are young adults aged 20-40 years old and in an dating relationship. The result of this study showed that there was no differences in romantic relationship quality compared to secure attachment style (p = .730), preoccupied attachment style(p = .892), fearful attachment style (p = .260), and dismissing attachment style (p = .627). This result shows that romantic relationship quality isn’t determined by adult attachment styles. The additional anaylisis shows that romantic relationship quality has a negative significant correlation with secure attachment style (r = -.382, p < 0.01), but has no correlation with preoccupied, fearful, and dismissing attachment style.
Depok: Fakultas Psikologi Universitas Indonesia, 2016
S63551
UI - Skripsi Membership  Universitas Indonesia Library
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Silvia Adinda
Abstrak :
ABSTRACT
The objective of this study is to examine the rule of core and peripheral service attributes of homestay industry service quality, personal interaction quality, physical environment quality, functional value, emotional value, and social value. Using relationship quality as the mediating effect, this study purposes a model that assess the influence word of mouth. In addition, Structural Equation Modelling SEM is used to analyze the relationship. The result of this study shows that service quality, physical environment quality and social value do not influence satisfaction to influence word of mouth. Meanwhile, all the variables involved for relationship quality model satisfaction, trust, commitment and word of mouth and some core and peripheral service attributes personal interaction quality, functional value, and emotional value perform positive relationships.
ABSTRAK
Tujuan dari penelitian ini adalah untuk menguji core dan peripheral service attributes dari industri homestay; service quality, personal interaction quality, physical environment quality, functional value, emotional value, dan social value. Dengan menggunakan relationship quality sebagai mediating effect, penelitian ini mengusung model yang menilai pengaruh word of mouth. Selain itu, Structural Equation Modeling SEM digunakan untuk menganalisis hubungan diantara variabel. Hasil dari penelitian ini menunjukkan bahwa service quality, physical environment quality dan social value. tidak mempengaruhi satisfaction untuk mempengaruhi word of mouth. Sementara itu, semua variabel yang terlibat untuk model relationship quality satisfaction, trust, commitment, dan word of mouth dan beberapa service attributes dari core dan peripheral dalam layanan homestay personal interaction quality, functional value, emotional value memiliki hubungan positif, yaitu memberikan berpengaruh.
2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Tsabitah Ramadhewi Buana
Abstrak :
E-Filing merupakan salah satu bentuk adopsi teknologi yang dapat meningkatkan efektivitas dan efisiensi pelaporan surat pemberitahuan yang hanya akan terjadi apabila Wajib Pajak terus menggunakan e-Filing. Berdasarkan konsep relationship quality, kepuasan dan kepercayaan dapat memengaruhi keberhasilan jangka panjang layanan sehingga dapat digunakan sebagai anteseden niat penggunaan berkelanjutan. Persepsi Wajib Pajak atas e-filing terbentuk dari pengalaman menggunakan e-Filing. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan elektronik terhadap kepuasan dan kepercayaan, serta pengaruh kepuasan dan kepercayaan terhadap niat penggunaan berkelanjutan Wajib Pajak. Penelitian ini menggunakan paradigma positivisme dan metode kuantitatif. Data dalam penelitian ini didapatkan dengan penyebaran kuesioner dan mendapatkan hasil 180 responden valid. Data dianalisis menggunakan Partial Least Square Structural Equation Model. Wawancara mendalam juga dilakukan kepada perwakilan responden kuesioner dan KPP Pratama di Daerah Istimewa Yogyakarta. Hasil penelitian ini menunjukkan bahwa kualitas layanan memiliki pengaruh terhadap kepuasan dan kepercayaan Wajib Pajak. Kepuasan akan terjadi setelah Wajib Pajak merasa bahwa kualitas yang dimiliki e-Filing hingga saat ini sudah memenuhi standar atau harapan Wajib Pajak. Kualitas layanan yang secara konsisten baik akan membuat Wajib Pajak merasa bahwa e-Filing dapat dipercaya dan dapat diandalkan dalam melakukan pelaporan SPT. Kepuasan dan kepercayaan memiliki pengaruh terhadap niat penggunaan berkelanjutan Wajib Pajak. Kepuasan yang dirasakan Wajib Pajak atas e-Filing membuat jaminan bahwa layanan e-Filing yang diterima di masa depan juga memuaskan. Kepercayaan sangat penting dalam konteks di mana Wajib Pajak mencari perilaku yang dapat diprediksi dan wajib ada dalam penyedia layanan, sehingga tingkat kepastian akan relatif tinggi pada layanan di masa depan. ......E-Filing is a form of technology adoption that can increase the effectiveness and efficiency of tax return reporting which only occur if Taxpayers continue to use e-Filing. Based on the concept of relationship quality, satisfaction and trust can influence the long-term success of a service so that it can be used as an antecedent of continuance intention. Taxpayer's perception of e-filing is formed from the experience of using e-Filing. Therefore, this study aims to determine the effect of e-service quality on satisfaction and trust, as well as the effect of satisfaction and trust on taxpayers' continuance intention. This study uses a positivism paradigm and quantitative methods. The data in this study were obtained by distributing questionnaires and obtaining the results of 180 valid respondents. Data were analyzed using Partial Least Square Structural Equation Model. In-depth interviews were also conducted with representatives of the questionnaire respondents and KPP Pratama in the Special Region of Yogyakarta. The results of this study show that service quality affect the satisfaction and trust of taxpayers. Satisfaction will occur after the Taxpayer feels that the quality of e-Filing has met the standards or expectations of the Taxpayer. Consistently good service quality will make taxpayers feel that e-Filing can be trusted and can be relied upon in reporting tax return. Satisfaction and trust affect the taxpayer's continuance intention. The satisfaction felt by taxpayers on e-Filing guarantees that Taxpayer will received satisfactory service in the future. Trust is important in a context where taxpayers seek predictable and obligatory behavior in service providers, so the level of certainty will be relatively high in future services.
Depok: Fakultas Ilmu Administrasi, 2023
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UI - Skripsi Membership  Universitas Indonesia Library
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Abstrak :
[This highly accessible book takes a positive psychology approach to explore why healthy relationships are important for resilience, mental health and peaceful communities, how people learn relationships and what helps in developing the positive. Chapters provide a wealth of evidence on promoting optimal interactions between couples, friends, parents and children and community groups. Authors address positive environments at work and at school, mentoring relationships, a new paradigm for relational leadership and how to foster tolerance between people of different faiths. Others explore what is best for children after family breakdown, how to ensure that conflict is more about learning than losing and what might help repair relationships that are damaged. Authors are academics and practitioners from across the world providing both evidence-based practice and practice-based evidence. Examples and case-studies throughout each chapter illustrate what works., This highly accessible book takes a positive psychology approach to explore why healthy relationships are important for resilience, mental health and peaceful communities, how people learn relationships and what helps in developing the positive. Chapters provide a wealth of evidence on promoting optimal interactions between couples, friends, parents and children and community groups. Authors address positive environments at work and at school, mentoring relationships, a new paradigm for relational leadership and how to foster tolerance between people of different faiths. Others explore what is best for children after family breakdown, how to ensure that conflict is more about learning than losing and what might help repair relationships that are damaged. Authors are academics and practitioners from across the world providing both evidence-based practice and practice-based evidence. Examples and case-studies throughout each chapter illustrate what works.]
London: [Springer, ], 2012
e20396293
eBooks  Universitas Indonesia Library
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Cherieta Hasea
Abstrak :
Biaya untuk mendapatkan konsumen baru jauh lebih besar daripada mempertahankan konsumen lama. Mempertahankan loyalitas konsumen merupaka han yang perlu diperhatikan bagi perusahaan jasa. Dari kacamata konsumen, terdapat dua hal yang mempengaruhi konsumen untuk tetap menggunakan jasa perusahaan : hal-hal yang membuat konsumen bertahan dan biaya tangible dan intangible untuk berpindah ke penyedia jasa lainnya. Dalam studi ini, penulis melakukan penelitian terhadap satisfaction dan trust, yang merupakan bagian dari relationship quality, serta switching barrier dalam pengaruhnya terhadap customer loyalty di PT. Garuda Indoneia Tbk. ......The cost of attracting new customers is much higher than the cost of retaining old customers, keeping customers loyal is an important issue for service firms. From the perspective of the customer, two aspects of service affect the decision to remain or defect: what makes a customer want to stay, and the tangible and intangible costs of switching to another service provider. In this research, we studied how satisfaction and trust, which are the antecedent of relationship quality, and switching barrier has a positive effect on customer loyalty in PT. Garuda Indonesia Tbk.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
S54560
UI - Skripsi Membership  Universitas Indonesia Library
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Hutagaol, Partogi
Abstrak :
Penelitian ini secara empires menguji tentang peranan kepuasan emosional di saat menerimna suatu layanan. Secara khusas studi ini ingin meneliti hubungan antara kepuasan emosional dengan kousep-konsep kernel yang terlibat didalamnya seperti kualitas layman, loyalitas pelanggan, dan. kualitas hubungan. Untvk mengldarifikasi peranan kepuasan emosional dalam menduga kualitas hubungan dan loyalitas pelanggan maka dalam penelitian ini akan dilibat hubungan antara kualitas Iayanan ,kepuasan emosional, kualitas hubungan dan loyalitas pelanggan. Data yang digu.nakan dalam penelitian ini berasal dari responder' penguna layanan sewa ken daraan pada perusabaan PT. Serasi Autoraya - TRAC Astra Rent A Car berkaitan dengan evaluasi tentang pengalaman mereka pada saat melakukan proses transaksi.Data yang diperoleh kemudian dilakukan analisis dengan menggunakan analisis regresi sederhana dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa kualitas layman berasosiasi positif dengan kepuasan emosional dan kepuasan emosional berasosiasi positif dengan kualitas hubungan dan loyalitas pelanggan, demikian jugs halnya kualitas hubungan berasosiasi positif dengan loyalitas pelanggan. Basil penelitian ini menunjukkan secara tidak langsung tentang perlunya peruisahaan layanan secara strategi memperhatilran hal-bal yang menjadi awal terbentuknya loyal itas pelanggan dan kualitas hubungan dalam rangka mempertahan pelanggan dan pencapaian keuntirngan jangka panjang.
This research empirically examined the role of emotional satisfaction in service encounters. Spec tally, this study seeks to investigate the relationship between emotional satisfaction and key concepts, such as service quality, customer loyalty, and relationship quality. To clarify the role of emotional satisfaction in predicting relationship quality and customer loyalty in doing so, this study uses relationship between service quality, emotional satasifaction, relationship quality, and customer loyalty. Data used in this research is from the respondent of the customer of car rental company PT Serasi Autoraya - TRAC Astra Rent A Car concerning their evaluations of their transactions experi nces_The collected data then analysis by using simple regression and multiple regression. The result of this research shows that service quality positively associated with emotional satisfactions and emotional satisfaction positively associated with relationship quality and customer loyalty and also relationship quality positively assosiated with customer loyalty. This finding implies the need for service firm to leverage strategically on the key antecedents of customer loyalty and relationship quality in its pursuit of customer retention and long term profitability.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006
T20287
UI - Tesis Membership  Universitas Indonesia Library
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Kutut Wijanarko Budi Sulistio
Abstrak :
Penelitian ini membahas hubungan antara antaseden strategi pemasaran relasional yang diproksi kedalam variabel relationship benefits, seller expertise, communication, similarity, interaction frequency, dan conflict dengan loyalitas pelanggan yang diproksi kedalam variabel individual fortitude, expectancy of continuity, word of mouth, dan cooperation, melalui variabel mediator relationship satisfaction, trust, dan relationship quality. Tujuan penelitian ini adalah mendeskripsikan dan menganalisis hubungan antara antaseden strategi pemasaran relasional dengan relationship satisfaction, trust, dan relationship quality, serta menganalisis hubungannya dengan relationship outcomes sebagai pembentuk loyalitas pelangan. Hasil penelitian ini menemukan bahwa variabel outcomes pemasaran relasional individual fortitude dipengaruhi secara tidak langsung oleh variabel seller expertise, similarity, interaction frequency, conflict dan secara langsung memiliki hubungan dengan variabel mediator trust dan relationship quality. Sementara itu variabel expectation of continuity dipengaruhi secara tidak langsung oleh variabel relationship benefit, seller expertise, communication, similarity, interaction frequency dan conflict melalui mediasi relasional relationship satisfaction, trust dan relationship quality. Selanjutnya variabel word of mouth memiliki hubungan tidak langsung dengan variabel seller expertise, similarity, interaction frequency dan conflict melalui variabel mediator trust dan relationship quality. Dan terakhir variabel cooperation memiliki pengaruh secara tidak langsung oleh variabel relationship benefit, communication, similarity, interaction frequency dan conflict melalui mediasi variabel relationship satisfaction dan relationship quality. Hasil penelitian ini menyarankan agar distributor alat diagnostik lebih meningkatkan hubungan relasional melalui pengelolaan konflik dengan efektif sehingga mampu memberikan pengaruh positif untuk meningkatkan kualitas hubungan dengan pelanggan. Yang pada akhirnya akan meningkatkan loyalitas pelanggan dalam bentuk kesediaan merekomendasikan hal positif tentang distributor ke konsumen lain ......This study examines the relationship between relational marketing strategy antecedent that proxy into variables of relationship benefits, selling expertise, communication, similarity, interaction frequency and conflict with the customer loyalty that proxy into variables of individual fortitude , expectation of continuity, word of mouth, and cooperation, through mediator variable relationship satisfaction, trust, and relationship quality. The purpose of this study is to describe and analyze the relationship between antecedent of relationship marketing strategies with relationship satisfaction, trust, and relationship quality, and analyze its relationship with relationship outcomes as forming customer loyalty. Results of this study identified that relationship outcomes variable of individual fortitude is affected indirectly by seller expertise, similarity, interaction frequency, conflict and directly linked to the mediator variables of trust and relationship quality. Meanwhile expectation of continuity variables indirectly affected by the variables of relationship benefits, seller expertise, communication, similarity, interaction frequency and conflict through relational mediator of relationship satisfaction, trust and relationship quality. Furthermore, word of mouth variable has no direct relationship with the variable seller expertise, similarity, interaction frequency and conflict through relational mediator of trust and relationship quality. And lastly cooperation variables have an indirect effect with variables of relationship benefit, communication, similarity, interaction frequency and conflict through relational mediator of relationship satisfaction and relationship quality. The results of this study suggest that further enhance the diagnostic equipment distributor relational relationships through effective conflict management so as to provide a positive influence to improve the quality of customer relationships. Which in turn will increase customer loyalty in a positive willingness to recommend distributor to other consumers.
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2103
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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