Ditemukan 1 dokumen yang sesuai dengan query
Amelia Sudono
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ABSTRACT
Customer satisfaction has been utilized as one of the new approaches to predict and forecast firm's financial performance. Satisfied and loyal customer tends to increase purchase, enable firms to reduce acquisition cost which translated into higher profitability. This study investigates the relationship between customer satisfaction level to firm's financial indicators such as revenue, total assets turnover, return on asset and operating margin along with all variables and ...
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2012
T44136
UI - Tesis Membership Universitas Indonesia Library
