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Ditemukan 2 dokumen yang sesuai dengan query
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Alika Savira
Kepercayaan interpersonal terhadap konsumen dalam pembelian melalui belanja online di Indonesia = Interpersonal trust among consumers in purchasing through online shopping in Indonesia
"[ ABSTRAK
Penelitian ini berjudul "Kepercayaan Interpersonal Terhadap Konsumen Dalam
Pembelian Melalui Belanja Online di Indonesia" yang membahas tentang bagaimana
responden bertindak dan membangun kepercayaan atas pembelian dalam lingkungan
online. Karena teknologi sekarang meningkat dan memberikan cara yang paling mudah
bagi pengguna dalam melakukan belanja online, tujuan dari penelitian ini adalah untuk
menentukan faktor-faktor yang mempengaruhi konsumen untuk berbelanja secara online,
saat berbelanja di internet memiliki banyak ketidakpastian karena pembeli dan penjual
tidak memiliki interaksi fisik atau keterlibatan. Terdapat risiko yang mungkin, yang dapat
mempengaruhi kepercayaan dalam platform belanja online.
ABSTRACT This research titled ?Interpersonal Trust among Consumers In Purchasing Through
Online Shopping in Indonesia? discuss about how respondents act and build trust upon
purchasing in online environment. As now technology improving and provides the easiest
way for users in doing online shopping. The purpose of this study is to determine what
factors influence consumers to shop online, while shopping on the internet has a lot of
uncertainties since buyer and seller have no physical interaction or engagement. There is
a possible risk, which may affect trust within the online shopping platform. A
questionnaire will be used in Indonesia with two hundred samples and will be spread out
via email and online to the respondents.;This research titled ?Interpersonal Trust among Consumers In Purchasing Through
Online Shopping in Indonesia? discuss about how respondents act and build trust upon
purchasing in online environment. As now technology improving and provides the easiest
way for users in doing online shopping. The purpose of this study is to determine what
factors influence consumers to shop online, while shopping on the internet has a lot of
uncertainties since buyer and seller have no physical interaction or engagement. There is
a possible risk, which may affect trust within the online shopping platform. A
questionnaire will be used in Indonesia with two hundred samples and will be spread out
via email and online to the respondents., This research titled “Interpersonal Trust among Consumers In Purchasing Through
Online Shopping in Indonesia” discuss about how respondents act and build trust upon
purchasing in online environment. As now technology improving and provides the easiest
way for users in doing online shopping. The purpose of this study is to determine what
factors influence consumers to shop online, while shopping on the internet has a lot of
uncertainties since buyer and seller have no physical interaction or engagement. There is
a possible risk, which may affect trust within the online shopping platform. A
questionnaire will be used in Indonesia with two hundred samples and will be spread out
via email and online to the respondents.]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Raden Siti Nabila Widya Renjani
Kesenjangan antara nilai ekspektasi dan aktual konsumer ketika terlibat dalam pengalaman belanja online = The Gaps between consumer perceived and actual value when engaging in online shopping experience
"[ ABSTRAK
Tujuan dari penelitian ini adalah untuk menelusuri nilai ekspektasi dan
kenyataan para konsumen online terhadap pengalaman saat belanja online.
Komunitas online telah menghadapi masalah dengan kepercayaan dan keamanan.
Hasilnya menjadikan konsumen tidak percaya untuk belanja online. Alat ukur
mengenai kualitas pelayanan telah digunakan untuk mengukur kesenjangan
antara nilai ekspektasi dan kenyataan para konsumen terhadap pengalaman saat
belanja online. Penelitian berdasarkan model SERVQUAL diuji kepada kelompok
penggemar belanja online di Melbourne untuk memahami aspek-aspek yang turut
berkontribusi terhadap kesenjangan diantara ekspektasi dan kenyataan para
konsumen. Singkat kata, konsumen online mencari keamanan dan jaminan
sebagai prioritas utama ketika mereka telibat dengan belanja online.
ABSTRACT The purpose of this paper is to explore the perceived and actual value of
online consumers towards online shopping experience. The problem the online
community has been dealing with was trust and security. The outcomes of those
actions were distrusts from consumers to shop online. A measurement of quality
service is used to measure the gaps between consumer?s perceived and actual
value towards online shopping experience. A research based on the SERVQUAL
model was conducted to a group of avid online consumers in Melbourne to
understand which aspect contributes the most to the gap of their expectations and
perceptions. In summary, online customers seeks security and assurance as the
top priority when engaging in online shopping experience, The purpose of this paper is to explore the perceived and actual value of
online consumers towards online shopping experience. The problem the online
community has been dealing with was trust and security. The outcomes of those
actions were distrusts from consumers to shop online. A measurement of quality
service is used to measure the gaps between consumer’s perceived and actual
value towards online shopping experience. A research based on the SERVQUAL
model was conducted to a group of avid online consumers in Melbourne to
understand which aspect contributes the most to the gap of their expectations and
perceptions. In summary, online customers seeks security and assurance as the
top priority when engaging in online shopping experience]"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
MK-PDF
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library