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"[ABSTRAKTesis ini membahas tentang karakter Hello Kitty merupakan brand yang identik dengan generasi anak-anak dan gadis muda, namun digemari juga oleh generasi usia dewasa di Jepang. Tujuan dari penelitian ini adalah untuk menganalisa motivasi penggemar Hello Kitty dalam Kitty Chan Fan Club yang konsistensi menggemari Hello Kitty hingga saat ini. Penulis melakukan analisis motivasi penggemar Hello Kitty dengan menggunakan konsep encoding-decoding oleh Stuart Hall dan Sirkuit Kebudayaan oleh Paul du Gay. Penggemar Hello Kitty dalam Kitty Chan Fan Club menerima sepenuhnya ?pesan? yang disampaikan oleh Sanrio melalui karakter Hello Kitty. Kemudian anggota Kitty Chan Fan Club melakukan proses konsumsi seperti penggemar lainnya, membeli produk-produk Hello Kitty dan mengumpulkan dengan jumlah hingga ribuan item. Sehingga memberi identitas pada mereka sebagai penggemar Hello Kitty. Dari analisis tersebut didapat motivasi mereka dalam menggemari Hello Kitty. Mereka mendapatkan perasaan bahagia ketika bersama dengan Hello Kitty. Motivasi inilah yang melatarbelakangi para penggemar Hello Kitty dalam komunitas Kitty Chan Fan Club konsisten menggemari Hello Kitty.

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ABSTRACTThis study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.;This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.;This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ?message? delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty., This study discusses the character Hello Kitty is a brand that is synonymous with generations of children and young girls, but also favored by generations od adulthood in Japan. The purpose of this study is to analyze the motivation of fans of Hello Kitty in Kitty Chan Fan Club that consistency fond of Hello Kitty to date. The authors analyze the motivation of Hello Kitty fans by using the concept of encoding-decoding by Stuart Hall and the Circuit of Culture by Paul du Gay. Fans of Hello Kitty in Kitty Chan Fan Club receive the full ‘message’ delivered by Sanrio character Hello Kitty through. Then Kitty Chan Fan Club members perform processes such as the consumption of other fans, buy Hello Kitty products and collect the amount of up to thousands of items. So give identity to them as a fan of Hello Kitty. Obtained from the analysis of their motivation fond of Hello Kitty. They get a feeling of happiness when shared with Hello Kitty. Motivation is what lies behind the fans of Hello Kitty in Kitty Chan Fan Club community consistently fond of Hello Kitty.]"

"In the current global entertainment environment, cultural representations are significant. This study examines how the American television series XO, Kitty, which is based in Seoul, South Korea, portrays South Korean culture. The representation of the series becomes apparent as a complex fabric of tradition and modernity, exhibiting both genuine depictions and cultural intricacy when one closely examines its plot and characters. Through an examination of how XO, Kitty addresses South Korean stereotypes in popular culture, the study reveals complex perspectives on the way the series portrays South Korean culture and whether or not it is affirming or contesting stereotypes. The study examines the portrayal of several aspects of South Korean society, such as its educational system, gender roles, traditional attire, festivals, and popular cultural components like K-pop, K-food, and K-beauty, in the series as an instrument of interaction. The study aims to analyze the proportion between genuine cultural portrayal and the persistence of stereotypes in the narrative and character development of the show. The study showed that this narrow and shallow portrayal poses the danger of propagating biases and does not fully convey South Korean culture's intricate and diverse nature.

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Dalam lingkungan hiburan global saat ini, representasi budaya sangatlah penting. Studi ini menganalisis bagaimana serial televisi Amerika XO, Kitty, yang berlatar di Seoul, Korea Selatan, menggambarkan budaya Korea Selatan. Representasi ini muncul sebagai jaringan yang kompleks antara tradisi dan modernitas, menampilkan penggambaran yang autentik serta kerumitan budaya bila memperhatikan pada plot dan karakter serial ini. Melalui penelitian bagaimana XO, Kitty menangani stereotip Korea Selatan dalam budaya populer, studi ini mengungkapkan perspektif yang rumit mengenai validasi atau penolakan terhadap kebenaran tersebut. Studi ini melihat bagaimana sistem pendidikan, peran gender, pakaian tradisional, festival, dan elemen budaya populer Korea Selatan seperti K-pop, makanan, dan kecantikan digambarkan dalam serial tersebut sebagai instrumen interaksi. Studi ini bertujuan untuk menganalisis hubungan antara representasi budaya yang sebenarnya dan keberlanjutan stereotip dalam narasi dan perkembangan karakter dalam seri tersebut. Studi ini mengungkapkan bahwa penggambaran yang terbatas dan dangkal ini berisiko memperkuat stereotip dan gagal menangkap esensi kaya dan beragam dari budaya Korea Selatan."