Ditemukan 1 dokumen yang sesuai dengan query
Rachmi Rida Utami
"
Todays situations force telecomunication company to continuously evaluate, select and prioritize
its product portfolio in order to determine the strategically important products. An analysis of critical
success factors that determine product’s strategic importance acts as a good introduction to review
and manage the product portfolio as well as to seek ways to develop the product. To achieve this, the
company is required to have good alliances and collaborations between departments, develop a clear
focus and seek innovative ways of doing ...
"
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
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Artikel Jurnal Universitas Indonesia Library
