Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
The life of the Indonesian community that was plural and heterogeneous could cause and have an impact the view emergence that was positive or the negative towards that. The plurality and heterogeneity preferably should be not seen as two different poles but preferably that was responded to with the wise attitude. The phenomenon of Indonesia culture that was bipolar could be responded to with the human attitude through the studying process in understanding multiculturalism and education for the younger generation. Through multiculturalism and ethics consciousness, the person could learn to minimise the conflict that happened in Indonesia.

Abstrak :
The life of the Indonesian community that was plural and heterogeneous could cause and have an impact the view emergence that was positive or the negative towards that. The plurality and heterogeneity preferably should be not seen as two different poles but preferably that was responded to with the wise attitude. The phenomenon of Indonesia culture that was bipolar could be responded to with the human attitude through the studying process in understanding multiculturalism and education for the younger generation. Through multiculturalism and ethics consciousness, the person could learn to minimise the conflict that happened in Indonesia.

Abstrak :
Merek mewah memiliki cara memasarkan produk mereka yang berbeda dibandingkan komoditas biasa, karena mereka harus memberi kesan eksklusif, prestise, dan status melalui produk yang mereka jual. Dengan melakukan studi kuantitatif untuk membandingkan aktivitas pemasaran merek mewah mdash;spesifiknya, dalam studi ini; pemasaran langsung, pemasaran eksperiensial, dan pemasaran media social mdash;penulis bertujuan untuk dapat melihat dampaknya terhadap ekuitas pelanggan dalam hal nilai, merek, dan ekuitas hubungan. Karena ada perbedaan dalam kebiasaan pembelian orang-orang di Indonesia dan Belanda, kami selanjutnya berhipotesis bahwa ada juga perbedaan dalam sikap dan preferensi peserta dari setiap kebangsaan terhadap ekuitas pelanggan. Uji ANOVA satu arah dan Analisis Regresi dilakukan untuk menguji hipotesis dari sampel sebanyak 135 peserta. Ditemukan bahwa hanya 3 dari 10 hipotesis yang didukung ndash;bahwa pengalaman pemasaran berdampak pada ekuitas merek, pemasaran media sosial berdampak pada hubungan ekuitas, dan hasil penemuan berbeda antara peserta Indonesia dan Belanda. ...... Luxury brands have different ways to market their products compared to commodity ones, since they have to signal exclusivity, prestige, and status through the products they sell. By conducting a quantitative study to compare luxury brands rsquo marketing activities mdash in this study rsquo s case direct marketing, experiential marketing, and social media marketing mdash the author aims to see how they impact customer equity in terms of value, brand, and relationship equity. Since there is a difference in purchasing habits of people in Indonesia and The Netherlands, we further hypothesize that there will also be a difference in how participants of each nationalities rsquo attitude towards customer equity. A one way ANOVA test and a Regression Analysis were conducted to test the hypotheses from a sample of 135 participants. Only 3 out of 10 hypotheses were supported mdash that experiential marketing has an impact on brand equity, social media marketing has an impact on relationship equity, and that the results does differ between Indonesian and Dutch participants.